Camila Massu

Creative director @Amazon

💸 MarketingUX/UI DesignerProduct DesignerGraphic Designer🐦 DesignBrand Designer🎥 EntertainmentIllustratorArt ProducerBrand Marketing Manager

Camila is a Creative Director and Strategist with 14 years experience in Marketing, Consultancy and Brand Design. Currently working at Amazon, crafting and building the EU brand for its transportation business; Amazon Freight. With a degree in design, I started my career as a designer and photography curator at Getty Images, followed by joininng experiential travel company The Yacht Week, where I built the creative team learnt to launch brands and craft end-to-end marketing strategies with great success. I then wanted to gain a more hollistic business understanding, so I moved to Madrid where I got a Masters In Business Administration (MBA) and joined an agency where I developed and managed innovation projects for the likes of Coca-Cola and IKEA.

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Work Background

AmazonArt Director, Amazon Freight

May. 2024London Area, United Kingdom · On-site

AmazonSenior Strategic Account Manager

Sep. 2021London, England, United Kingdom · Hybrid- Manage portfolio of 10 largest 3rd party sellers, focused on providing strategic consultancy and business growth across EU Marketplaces. Create and deliver monthly business reviews and brand strategies, achieving 100% seller satisfaction to date.

AmazonMarketing Manager (Secondment)

Jun. 2022 - Sep. 2023London Area, United Kingdom · Hybrid- Define the strategic vision and rebrand for company's largest and most profitable seller programme. Revamped up our value proposition, brand identity and GTM strategy, leading internal stakeholders and external agencies. - Led the ideation, creation, localisation through an omni-channel GTM strategy of our sell.amazon page, implementing internal and external website changes and executing all creative campaigns. - Led marketing for International Women's Day 2023. Worked in a highly autonomous environment, set up marketing plan for all internal and external events, reached over 526k IWD landing page impressions (+40% YoY), received 128k video views and 98% positive sentiment (+30bps YoY). - Own full content lifecycle including: creation, internal approvals, translation in EU 8 languages, building publishing and ongoing maintenance of sell. site. Led team of designers, copywriters, developers and external agencies to relaunch site in 3 months.

propellandLead Strategist

Feb. 2021 - Sep. 2021London, England, United Kingdom- Led and designed the strategic vision for the first ever D2C platform development for Coca-Cola EMEA from inception through to launch, managing a high functioning cross-disciplinary team, delivering an end-to-end product experience in 9 countries over 3 months. - Developed go-to-market strategy for Sage (SaaS company), in their transition to the cloud. Redefined value proposition, communication strategy and product roadmap, applying agile methodology company-wide. - Identified a new sustainable brand experience within McDonalds, EU wide. Guided designers, engineers and researchers to develop prototypes, business models and campaign launches.

propellandLead Strategist

Jul. 2019 - Sep. 2021Madrid Area, Spain

Camila Massu LTDCreative Director

Nov. 2017 - Sep. 2021Creative Consultancy, Brand strategy and Media Production services. https://www.camilamassu.com/

Day 8 ExperiencesCreative Director

Oct. 2015 - Nov. 2017(The Yacht Week, The Ski Week, Quarterdeck, Fort George Croatia) • Led strategy, logistics, execution and creation of all marketing campaigns • Managed full media budget • Hired and oversaw all content production throughout 50+ global event weeks yearly • Guided team of 40+ freelance photographers and filmmakers across 13 geographies • Built and managed a team of 6; designers, editors and copywriters. • Full ownership of website and multi-departmental coordination

Day 8 ExperiencesCreative Manager

Jul. 2014 - Oct. 2015

Day 8 ExperiencesDesigner

Jul. 2013 - Jul. 2014London, United Kingdom

Getty ImagesGraphic Designer

May. 2012 - Jun. 2013London, United KingdomSupport Marketing and Communications team as graphic designer, casting and styling assistant. Flickr curator and video editor for YouTube videoreels.

RockpackUI/UX designer

Feb. 2013 - Apr. 2013London, United KingdomFreelance UI/UX designer and image curator collaborating with product manager and developers to define the layout, interaction flow and iconography for app and pre-launch website.