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Work Background
Art Director, Amazon Freight
AmazonArt Director, Amazon Freight
May. 2024London Area, United Kingdom · On-site
Marketing Manager (Secondment)
AmazonMarketing Manager (Secondment)
Jun. 2022 - Sep. 2023London Area, United Kingdom · Hybrid- Define the strategic vision and rebrand for company's largest and most profitable seller programme. Revamped up our value proposition, brand identity and GTM strategy, leading internal stakeholders and external agencies. - Led the ideation, creation, localisation through an omni-channel GTM strategy of our sell.amazon page, implementing internal and external website changes and executing all creative campaigns. - Led marketing for International Women's Day 2023. Worked in a highly autonomous environment, set up marketing plan for all internal and external events, reached over 526k IWD landing page impressions (+40% YoY), received 128k video views and 98% positive sentiment (+30bps YoY). - Own full content lifecycle including: creation, internal approvals, translation in EU 8 languages, building publishing and ongoing maintenance of sell. site. Led team of designers, copywriters, developers and external agencies to relaunch site in 3 months.
Senior Strategic Account Manager
AmazonSenior Strategic Account Manager
Sep. 2021London, England, United Kingdom · Hybrid- Manage portfolio of 10 largest 3rd party sellers, focused on providing strategic consultancy and business growth across EU Marketplaces. Create and deliver monthly business reviews and brand strategies, achieving 100% seller satisfaction to date.
Lead Strategist
propellandLead Strategist
Feb. 2021 - Sep. 2021London, England, United Kingdom- Led and designed the strategic vision for the first ever D2C platform development for Coca-Cola EMEA from inception through to launch, managing a high functioning cross-disciplinary team, delivering an end-to-end product experience in 9 countries over 3 months. - Developed go-to-market strategy for Sage (SaaS company), in their transition to the cloud. Redefined value proposition, communication strategy and product roadmap, applying agile methodology company-wide. - Identified a new sustainable brand experience within McDonalds, EU wide. Guided designers, engineers and researchers to develop prototypes, business models and campaign launches.
Lead Strategist
propellandLead Strategist
Jul. 2019 - Sep. 2021Madrid Area, Spain
Creative Director
Camila Massu LTDCreative Director
Nov. 2017 - Sep. 2021Creative Consultancy, Brand strategy and Media Production services. https://www.camilamassu.com/
Creative Director
Day 8 ExperiencesCreative Director
Oct. 2015 - Nov. 2017(The Yacht Week, The Ski Week, Quarterdeck, Fort George Croatia) • Led strategy, logistics, execution and creation of all marketing campaigns • Managed full media budget • Hired and oversaw all content production throughout 50+ global event weeks yearly • Guided team of 40+ freelance photographers and filmmakers across 13 geographies • Built and managed a team of 6; designers, editors and copywriters. • Full ownership of website and multi-departmental coordination
Creative Manager
Day 8 ExperiencesCreative Manager
Jul. 2014 - Oct. 2015
Designer
Day 8 ExperiencesDesigner
Jul. 2013 - Jul. 2014London, United Kingdom
UI/UX designer
RockpackUI/UX designer
Feb. 2013 - Apr. 2013London, United KingdomFreelance UI/UX designer and image curator collaborating with product manager and developers to define the layout, interaction flow and iconography for app and pre-launch website.
Graphic Designer
Getty ImagesGraphic Designer
May. 2012 - Jun. 2013London, United KingdomSupport Marketing and Communications team as graphic designer, casting and styling assistant. Flickr curator and video editor for YouTube videoreels.
Digital Designer
JawboneDigital Designer
Mar. 2012 - May. 2012London, United KingdomArtwork designer for EMEA region. Creation of wireframes, POS displays, design specs and graphics.
Graphic Design Internship
Base DesignGraphic Design Internship
Feb. 2010 - Mar. 2010Chile
Graphic Designer
Enolo-Go S.A.Graphic Designer
Jan. 2009 - Dec. 2012ChileDesigner creating bespoke wine labels.
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