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Work Background
The GeorgeSenior Copywriter
Oct. 2023 - Jul. 2024Barcelona, SpainLead copywriter
QuartzSenior Creative Strategist
Mar. 2022 - Jan. 2023Remote
TIMESenior Creative Strategist
Jul. 2018 - Feb. 2022Greater New York City AreaHelped lead development of Red Border, TIME’s branded content studio.
Meredith CorporationExecutive Director of Branded Content, The Foundry
Jul. 2016 - Jul. 2018New York, NYLed the branded content strategy and execution for the B2B segment at The Foundry, which included branded content for TIME and FORTUNE.
Time MagazineDirector, Video and Mobile Sales Strategy
Sep. 2013 - Jul. 2016New York, New YorkHelped build Time, Inc.’s online video and mobile sales strategy and evangelized our offerings with advertisers and agencies. In 2016 I was a recipient of the Chairman’s Award, which was given to top performers within the sales organization.
MSNBCSenior Director Video Sales
May. 2011 - Sep. 2013Greater New York City AreaDeveloped business strategy with sales, editorial and marketing teams for online video advertising.
msnbc.comDirector of Video Monetization
Oct. 2006 - May. 2011Developed national sales strategy for msnbc.com video and led msnbc.com’s video evangelism. efforts with agencies and within advertising industry. At this time MSNBC was a joint venture between NBC News and Microsoft.
MicrosoftStrategic Sales Manager and Editorial Director, MSN Entertainment
Jun. 2002 - Oct. 2006Redmond, WAApplied editorial experience to create MSN Entertainment’s first branded content for advertisers, and worked closely with agencies to create co-branded franchises. Led 30-person editorial team.
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