George Beverley - Insights Director, Runway Growth Consulting

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Work Background

University of East LondonMBA Candidate

May. 2024London Area, United Kingdom · RemoteStudying for my MBA focusing on marketing strategy and digital transformation.

Diversity-XBusiness Mentor

Mar. 2024London Area, United Kingdom · HybridSupporting and mentoring Founders on the Diversity X programme with Insights to grow.

Runway Growth ConsultingCo-Founder

Jan. 2024Poole, England, United Kingdom · Remote

Open Sauce EventsCo-Founder

Oct. 2016 - May. 2024Bournemouth, United Kingdom · RemotePart of a team delivering miscellaneous stuff of value to the creative and business community.

Insightful UXInsights Director

Dec. 2017 - Jan. 2024Poole, United Kingdom · HybridInsight-fuelled digital growth 🚀 Working with clients in three scenarios: 1) Building digital products from scratch 🔧 2) Improving an existing website 📈 3) Finding out what customers need 🔍 We research, analyse, prototype and test websites. This de-risks launch. Stops wasted effort building features no one needs. Drives online growth using data. Our clients tell us this helps them feel more confident in their decision-making. It also up-skills their in-house teams.

Arts University BournemouthVisiting Lecturer

Oct. 2010 - Jan. 2022Bournemouth, United KingdomI work with staff, technicians and students on the BA Visual Communication course.

Bournemouth UniversityVisiting Lecturer

Feb. 2011 - Apr. 2020Bournemouth, United KingdomWorking with The Media School students and staff.

EtchAssociate

Oct. 2016 - Dec. 2017Southampton, United Kingdom

Bold StudiosDirector

Aug. 2014 - Dec. 2017Bournemouth, United KingdomService Design workshops, UX and digital projects for clients and partners. It's a dual approach which means I'll either: a) create a team to deliver a project, or... b) join a team and collaborate on a bigger project

MeetdrawButcher

Mar. 2010 - Apr. 2016Bournemouth, United KingdomGenerally mucking-in

Flourish Digital & Direct MarketingCreative Director

Sep. 2012 - Aug. 2014Bournemouth and Bristol

Thinking JuiceCreative Director

Oct. 2011 - Sep. 2012Bournemouth, United Kingdom

Clockworx/SPS GroupManaging Director

Jan. 2011 - Oct. 2011Ferndown

Marketing Matters Ltd.Creative Director

Jul. 2003 - Jan. 2009Creative Director and part owner of integrated agency.

WWAV Rapp CollinsArt Director

Sep. 2000 - Jul. 2003Bristol, United KingdomPart of senior creative team, I worked on accounts including British Gas, Chelsea Building Society, British Red Cross, Western Union Money Transfer and Dollond & Aitchison Opticians.

Black Cat (later RMG:Black Cat)Senior Art Director

Jan. 1997 - Dec. 2000London, United KingdomFounding member of this direct start-up agency, backed by Black Cat agency. Clients included Cable & Wireless, HSBC, Boots Opticians and Fidelity Investments. The agency was eventually acquired by the WPP group and merged into the RMG Connect network.

DMB&BArt Director

Dec. 1995 - Dec. 1997London, United KingdomAs part of a creative team, I worked on a mix of DM and advertising accounts. These included M&G Investments, Clerical Medical, ING Bank, NatWest Mortgages and Citi bank.

PreceptDesigner

Jan. 1993 - Dec. 1995Cambridge, United KingdomWorking on various communications and direct mail projects for the likes of BT, Legal & General mortgages and Insurance, British Sugar Corporation and various Reckitt & Colman brands including Lemsip and Senokot. The breadth of work meant I could get to grips with print packaging, point-of-sale, PR and traditional advertising.

various advertising agenciesJunior Writer

Jun. 1990 - Dec. 1993London, United KingdomJWT, Edwards Martin Thornton, Marshalls Advertising and Leo Burnett. They all had to poke up with me as I attempted to learn my trade as one half of a junior team fresh from art college.