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Network Power<100 people
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Marketing
🔥50%
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✨50%
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Work Background
Access | Information ManagementVice President Go-to-Market Latam
Apr. 2022 - Mar. 2023São Paulo, Brasil- Participation in cross-functional strategic conversations with Global leadership, driving innovation and experience on marketing and sales fronts across Latin America.
- Planning commercial and marketing actions, taking advantage of regional synergies, balancing markets and bringing local relevance with a competitive approach to achieve sustainable results.
- P&L management, budget and investment control, evaluating major KPIs, leading to better results.
- Definition of a strategy involving customer service and the launch of new products, innovating and accelerating process transformation.
- Implementation of tools related to digital marketing, website, SEO, social media, Google Ads campaigns and CRM development.
- High-performance team leadership and development of new talents, promoting motivation and collaboration, while identifying key strengths and professional aspirations, to guide each team member and achieve high potential and excellent deliveries.
- Negotiation and interface with key stakeholders, working closely with multiple areas, meeting all priorities and encouraging collaboration among teams.
- Development of strategic partnerships with customers and partners, boosting new businesses.
- Planning the growth strategy, involving customer retention and integration in Latin America, helping to drive demand for company solutions, through B2B and B2B2C practices, enabling customer portfolio growth and margin expansion, exceeding targets for bookings, revenue and retention.
- Responsible for the strategy and execution of Latin America go-to-market plan, with a 15% sales -growth in 2022.
- Leading the areas of sales, marketing and customer service in Chile, Costa Rica, Panama, Trinidad and Tobago and Brazil. Team larger than 63 people, and sales totaling USD 7M/year.
- Development of strategic partnerships involving technology solutions, increasing annual recurring revenues by over USD 5M/year.
- Awarded the Summit award for Top Performance in 2019 and 2022.
Access | Information ManagementSales and Marketing Director
Mar. 2019 - Apr. 2022São Paulo, Brasil- Design of the portfolio strategy, expanding Brazil’s BPO technology solutions to other countries, representing 65% of the region's revenues.
- Revenue diversification, reducing concentration risks through a strategic sales plan expanding the number of customers (document management services) by over 1 million cubic feet/year. - Development of a marketing plan, increasing brand recognition, leading to sales growth, market share gain, and EBITDA growth above 10% x LY.
- Responsible for an annual revenue growth of over 20%.
- Structuring the areas of Sales, Marketing, Client Care and Pre-Sales, providing training and development to the entire team of 30 people in multiple levels.
- Implementation of sales processes and tools (new sales channel - inside sales) Zoominfo, and Seismic, increasing lead generation by over 50% per month, bringing efficiency and heftiness to the area.
- Driving innovation, with a direct impact of BRL 20M on annual revenues, through demand generation; increased conversion, cross sell/upsell, customer retention and engagement.
- Management of the areas’ budget, outperforming targets for sales, NPS, revenue and EBITDA.
Access | Information ManagementSenior Marketing Manager
Apr. 2015 - Mar. 2019São Paulo, Brasil- Implementation of the customer service area, with NPS above 75 in the past five years.
- Responsible for integrating newly-acquired companies, ensuring customer base retention and growth, planning rebranding strategy for all Latin American countries.
- Strategy planning encompassing digital marketing, website, SEO, social media, Google Ads campaigns, and content generation to boost business keywords, totaling over 1,000 leads annually, accounting for 12% of new sales in Brazil.
Allis - Field MarketingSenior Marketing Manager
Jun. 2011 - May. 2014São Paulo, Brasil- Elaboration of a sales plan, development of policies and prospecting campaigns generating over BRL 45M in new business revenues in 2013.
- Responsible for branding, repositioning strategy planning, supporting a 28% growth in revenues in 2013.
- Analysis of segments, products and shoppers, through Market Intelligence, enabling new customer acquisition, helping increase sales conversion rate by 12%.
- Responsible for developing and implementing the CRM area, preparation of a plan and activation of the customer relations cycle, leading to a satisfaction rate of 82%.
- Development of a plan aimed at repositioning on social media, generating growth and referrals on LinkedIn, moving the group from 107th to 5th position, ranking as the largest in its category in Brazil.
ALLISProduct Manager
May. 2010 - Jun. 2011São Paulo, Brasil- Responsible for the strategic definition of product positioning in social networks;
- Development of new products, working in synergy with the other existing products in the company portfolio, adding value to the existing model;
- Implementation of a CRM model to determine the relationship with the network of indicators;
- Development of actions in social networks that resulted in an increase in the user base by more than 20% per month;
- Repositioning of communication in social networks that resulted in the growth on LinkedIn, from 107th position to 7th position as the largest Brazilian group in the networks category in only 2 months.
UOLCRM Marketing Manager
Dec. 2007 - Nov. 2009São Paulo Area, Brazil- Implementation of the CRM area and development of a relationship ruler, with recurring and predictive actions, reducing churn by 12%.
- Development and launch of new subscription plan products, increasing monthly sales by 6% and average ticket by 38%.
- Introduction of UOL products and channels on social media, increasing audience and generating advertising revenue, accounting for 7% of monthly revenues.
- Development of a new online channel for subscriptions, automating the process and reducing acquisition cost by 73%.
- Restructuring and launching the new relationship program “Clube UOL” increasing audience and use of benefits by 500%.
Claro BrasilMarketing and Sales Manager
Oct. 1999 - Nov. 2007São Paulo, Brasil- Coordinate the direct sales channel and responsible for increasing the profitability of the channel by 12%.
- Oversee the P&L of the stores.
- Develop the service management model for 42 stores in the state of SP.
- Lead the expansion project of the stores in the state of SP, responsible for the evaluation and hiring of new POS, market mapping for evaluation of sales capacity and dammed demands.
- Negotiate with contractors and mall administrations.
- Responsible for ensuring compliance with the opening targets of the new stores.
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