Access | Information ManagementVice President Go-to-Market Latam
Apr. 2022 - Mar. 2023São Paulo, Brasil- Participation in cross-functional strategic conversations with Global leadership, driving innovation and experience on marketing and sales fronts across Latin America.
- Planning commercial and marketing actions, taking advantage of regional synergies, balancing markets and bringing local relevance with a competitive approach to achieve sustainable results.
- P&L management, budget and investment control, evaluating major KPIs, leading to better results.
- Definition of a strategy involving customer service and the launch of new products, innovating and accelerating process transformation.
- Implementation of tools related to digital marketing, website, SEO, social media, Google Ads campaigns and CRM development.
- High-performance team leadership and development of new talents, promoting motivation and collaboration, while identifying key strengths and professional aspirations, to guide each team member and achieve high potential and excellent deliveries.
- Negotiation and interface with key stakeholders, working closely with multiple areas, meeting all priorities and encouraging collaboration among teams.
- Development of strategic partnerships with customers and partners, boosting new businesses.
- Planning the growth strategy, involving customer retention and integration in Latin America, helping to drive demand for company solutions, through B2B and B2B2C practices, enabling customer portfolio growth and margin expansion, exceeding targets for bookings, revenue and retention.
- Responsible for the strategy and execution of Latin America go-to-market plan, with a 15% sales -growth in 2022.
- Leading the areas of sales, marketing and customer service in Chile, Costa Rica, Panama, Trinidad and Tobago and Brazil. Team larger than 63 people, and sales totaling USD 7M/year.
- Development of strategic partnerships involving technology solutions, increasing annual recurring revenues by over USD 5M/year.
- Awarded the Summit award for Top Performance in 2019 and 2022.