Mar. 2019Singapore, SingaporeContent strategy, narratives, publishing solutions, brand communications
O'ChimOwner | Baker
Dec. 2018SingaporeParents, bakers and lovers of life, these three elements are at the heart of O’Chim. We serve homecrafted pecan pies and sugee cakes. Driven by the values of Peranakan cooking – that everything served is an expression of love – each unique item is made with devotion to the creative process. O’Chim was established in 2018 to celebrate one of life's greatest joys: Family.
Singapore Press HoldingsHead of Editorial Content, SWEET
May. 2018 - Oct. 2018SingaporeDirected multimedia teams to shape strategies in content marketing and amplification across mainstream media channels in digital, print, radio and out of home, from pitch to kick off. My teams worked with a spectrum of businesses from finance and banking to FMCG, tourism offices to travel and hospitality, government agencies to social service organisations, consistently garnering awards for excellence. Managed cross-functional communications to facilitate continuous learning, engaged in keynote speaking and training. Focused on cultivating growth and a human-centred approach to problem solving. Fully invested in mentoring and people development, in order to drive continuous innovation.
Singapore Press HoldingsHead | Content Lab | SPH Integrated Media
Oct. 2016 - Oct. 2018SingaporeShaping the story of things
Singapore Press HoldingsHead | SPH Content Lab
Oct. 2016 - Oct. 2018SingaporeThis project, which features the work of SPH Content Lab's award-winning graphic novelist Kelvin Chan, has got to be my favourite of 2018. It celebrates the classic artistic styles of pulp fiction, while showcasing the journey of our favourite branded content pieces from the past year.
Singapore Press HoldingsEditor | IN & Little Red Dot | The Straits Times
Dec. 2004 - Oct. 2016SingaporeHead of young reader department, The Straits Times
The Edge SingaporeEditor | Options lifestyle section | The Edge Singapore