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Publisher of WhatAreYouDoing.sg, working with an A-team of storytellers to shape a help agenda

Co-Founder | Managing Director

Founder | Director

Content marketing, communications, brand narratives, publishing solutions, media advisory

Chief Content Officer

Content strategy, narratives, publishing solutions, brand communications

Content Strategist

Parents, bakers and lovers of life, these three elements are at the heart of O’Chim. We serve homecrafted pecan pies and sugee cakes. Driven by the values of Peranakan cooking – that everything served is an expression of love – each unique item is made with devotion to the creative process. O’Chim was established in 2018 to celebrate one of life's greatest joys: Family.

Owner | Baker

Directed multimedia teams to shape strategies in content marketing and amplification across mainstream media channels in digital, print, radio and out of home, from pitch to kick off. My teams worked with a spectrum of businesses from finance and banking to FMCG, tourism offices to travel and hospitality, government agencies to social service organisations, consistently garnering awards for excellence. Managed cross-functional communications to facilitate continuous learning, engaged in keynote speaking and training. Focused on cultivating growth and a human-centred approach to problem solving. Fully invested in mentoring and people development, in order to drive continuous innovation.

Head of Editorial Content, SWEET

Head | Content Lab | SPH Integrated Media

This project, which features the work of SPH Content Lab's award-winning graphic novelist Kelvin Chan, has got to be my favourite of 2018. It celebrates the classic artistic styles of pulp fiction, while showcasing the journey of our favourite branded content pieces from the past year.

Head | SPH Content Lab

Head of young reader department, The Straits Times