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Work Background
MountainMap™CMO / Co-founder
Jul. 2023Salt Lake City Metropolitan Area · HybridConsolidating trails for those that want to explore.
Products for PeopleCo-Founder
Jun. 2023Interviews with key leaders about current marketing, product, and business topics. We are curious about users, products, and the connection between what users see/experience and revenue. Products for People explores this with industry leaders.
Jeremy WoldFractional CMO
Apr. 2023 - Jun. 2024Salt Lake City Metropolitan Area · HybridStrategy to execution of what is needed to define, package, sell, and track how companies and products Go-To-Market (GTM). This includes product management, product marketing, marketing, and business strategy.
AwardcoHead Of Marketing
Mar. 2022 - Apr. 2023Utah, United StatesAwardco already had a solid framework for marketing and design. I successfully introduced:
- Product marketing: ensuring successful releases (tiering models) and packaging for market segments.
- Customer Journey: shifting focus to an external perspective.
- User research and testing: A/B, panels, win/loss, competitive analysis, VOC, etc.
- ABM: beginning to audience segmentation, named accounts, and account progression
- Marketing intake process: better serving/tracking internal requests
- Templated web/design frameworks: content velocity and focusing on priority work
- Product-led vision: where to head and how to get there These are primarily initiatives and projects that I just listed. Part of my role was to really understand our user/customer/prospect to better understand how we could serve them. This could be through informing the product team of what we hear, adjusting our messaging based upon needs, or packaging what we have (product and messaging) into something more tangible for an audience.
American Red CrossBoard Member
Jun. 2020 - Apr. 2022Salt Lake City Metropolitan AreaProud member of the American Red Cross board of directors for Utah. Red Cross is so much more than just blood donations and disaster relief. Check it out and get involved in your local community.
AdobeGroup Product Manager, Adobe.com
Aug. 2017 - Mar. 2022Lehi, UTMy team managed the experience strategy for adobe.com for the Digital Experience organization (Adobe Experience Cloud and Platform). This includes all content, CMS enhancements, web experience strategy, cross-channel demand engine, optimization, and personalization.
AdobeSr. Manager, Web Experience
Apr. 2015 - Aug. 2017Greater Salt Lake City AreaManagement of adobe.com for Adobe Marketing Cloud (now Adobe Experience Cloud).
AAF - UtahPresident
Jun. 2014 - Jun. 2015Greater Salt Lake City Area
CHG Healthcare ServicesSr. Interactive Marketing Manager
Apr. 2014 - Apr. 2015Greater Salt Lake City AreaMy team managed and worked on all things digital to help our 5 companies that comprise the CHG Healthcare family. This includes directly managing the following people/channels:
- digital media (display/GDN channel)
- website strategy through implementation
- landing pages
- testing (i.e. A/B) strategies
- app and process testing
- UX (strategy, wireframe to design and execution)
- SEM
- mobile
- email marketing
- front-end development best practices and frameworks
- customer-centric marketing initiatives
SilverpopAgency Advisory Board Member
May. 2013 - Feb. 2014Advisory Board Member for Silverpop, one of the world's leading email and marketing automation platforms. Specifically consulting with a board of 10 members on product, process and management channels for ad agencies.
Richter7Director of Digital Services
Jan. 2011 - Mar. 2014Greater Salt Lake City AreaFrom strategy to production, my role was to ensure that our digital capabilities and resources are top notch. This included anything from client-facing new business and ongoing strategy to supervising the digital department comprised of:
- database marketing
- technology (web, data, optimization, segmentation, etc.)
- project management
- digital design (UX, design, CD for digital)
- development (front-end, back-end, and out-sourcing)
AAF - UtahMember of the Board of Directors
Jun. 2010 - Jun. 2016Greater Salt Lake City AreaI am proud to support and be involved in our advertising community. AAF-Utah covers all of the creative, media and marketing companies within Utah.
Wold Creative GroupPresident / Creative Director
Jan. 2006 - Jan. 2011Greater Salt Lake City Area50+ clients that included Monster Energy as well as the agency of record for Powder Mountain Ski Resort. What we offered clients in a nutshell:
– Branding (logos, identity, branding package)
– Website design (everything from small sites to complex backend applications and CMS solutions)
– Print graphics (brochures, environmental, trade show, business cards,...etc.)
– Direct mail (postcards and flyers meet mail lists)
– Online advertising (SEM and some media)
– Print advertising (magazine, posters)
– Marketing strategies (planning and budgets)
BGW ArchitectsMarketing Manager
Jan. 2006 - Dec. 2007Ogden, UTManaged creative staff of design, video, web and advertising collateral. During my tenure, we rebranded the 120 personal company as we as successfully incorporated 5 new company arms within the one company brand.
AgilysysVirtual Expert / System Engineer
Jan. 2001 - Dec. 2006Santa Barbara, California AreaTechnical support, on-site team and project management, training both internal and client teams, C-level training and consulting.
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