MIR Apparel LLCOwner / Designer
Jun. 2009 - Apr. 2020Brooklyn, New York, United StatesCreated and ran an independent clothing label from the ground up which included various men's and women's apparel and accessories . Developed the brand's image and design concept focusing on creating a unique, one-of-a-kind apparel line.
Responsible for every phase of the production process. From preparation and planning, to developing designs and creating the finished product.
Supervised assistants, interns and seamstresses in the creative process as well as in product development. Created and managed 3 dedicated online stores and several drop-ship services as well as assisted in showcasing and marketing the brand in various online and brick & mortar boutiques. Developed and implemented brand promotion and marketing strategies through various sources. Established an effective social media presence through various platforms such as Facebook, Twitter & Instagram, managed through Hootsuite.
Showcased and represented the brand at various trade shows, retail shows and exhibitions. Developed and maintained productive contact with wholesale clients.
Responsible for selecting and buying raw materials, specializing in military surplus for repurposing and upcycling. Processed orders, re-orders and cancellations. Oversaw the development of catalogs, line-sheets and various financial reports.