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Work Background
E*LIX*SSUR©Social Media Marketing & Online Marketplace Development
May. 2019New York City Metropolitan AreaCreated the brand logo, bio and mission statement. Designed and created an online marketplace for E*LIX*SSUR CBD co. Responsible for populating the site with products and updating when new products become available, including product photography, description and pricing. Developed the brand’s IG page. Responsible for promoting the online marketplace and new products through e-mail blasts and content creation on Social Media platforms. Responsible for creating and maintaining various forms and documents through Google Docs and Adobe Acrobat. E*LIX*SSUR website IT help, Google Docs and Adobe as needed.
MIR Apparel LLCOwner / Designer
Jun. 2009 - Apr. 2020Brooklyn, New York, United StatesCreated and ran an independent clothing label from the ground up which included various men's and women's apparel and accessories . Developed the brand's image and design concept focusing on creating a unique, one-of-a-kind apparel line.
Responsible for every phase of the production process. From preparation and planning, to developing designs and creating the finished product.
Supervised assistants, interns and seamstresses in the creative process as well as in product development. Created and managed 3 dedicated online stores and several drop-ship services as well as assisted in showcasing and marketing the brand in various online and brick & mortar boutiques. Developed and implemented brand promotion and marketing strategies through various sources. Established an effective social media presence through various platforms such as Facebook, Twitter & Instagram, managed through Hootsuite.
Showcased and represented the brand at various trade shows, retail shows and exhibitions. Developed and maintained productive contact with wholesale clients.
Responsible for selecting and buying raw materials, specializing in military surplus for repurposing and upcycling. Processed orders, re-orders and cancellations. Oversaw the development of catalogs, line-sheets and various financial reports.
OUCH/Fabrika OuchSales Manager / Head of Creative Marketing
Jun. 2014 - Feb. 2019New York City Metropolitan AreaResponsible for daily sales of art pieces ranging from silk-screen. multimedia map art and high-end canvas work, as well as attracting and engaging clients for commissioned pieces.
Worked with artist to develop the FabrikaOuch Street Gallery and expand it to include high end, one-of-a-kind canvas works ranging in price from $200-5000+, thus increasing daily revenue and sales. Assisted artists in setting up and curating various gallery shows, organizing art exhibitions and events such as Art Basil, RAW, etc. Provided support in creating visually appealing booth displays.
Streamlined Street Gallery display to include more pieces as well as making it easier for customers to view more pieces, thus raising daily revenue. The display template was adapted by other FabrikaOuch sales locations. Together with artist, worked on creating an online and social media presence for FabrikaOuch through a website/online shop, facebook and instagram pages. Expanded FabrikaOuch to include a line of T-shirts by using certain silk-screen designs on apparel.
Loeb Partners CorporationAccount Manager
May. 2008 - Jul. 2011New York City Metropolitan AreaEnsured and maintained accurate posting and payment of company-wide invoices.
Reconciled invoices to receiving documents to ensure accuracy and audit compliance.
Entered invoices into Quickbooks system and posted for payment, posted to G/L accounts.
Processed invoices for payment for expenses, utilities and recurring liabilities.
Performed filing of invoices and copies of checks for audit compliance purposes.
Reviewed inquiries from vendors and followed up with them to resolve open issues.
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