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Work Background
Butter + LyeMarketing Consultant
Nov. 2023
Agency Mania SolutionsInsight Developer
Feb. 2023
mSix&PartnersBusiness Development Executive
Jan. 2021 - May. 2021Global business development. Maternity cover. Brand, content and event marketing consulting. Example: New Business Consultant for m6&Partners / Mindshare: craft pitch narratives and author PPT proposals 3-4 times a month for media buying and planning services. Innovate omnichannel “big ideas” that reach and sell consumers, including influencer partnerships and experiential activations.
Blooming HausChief Marketing Officer
Jun. 2019Fractional CMO for luxury retail floral brand. Manage 6 external agencies: Social, SEO, Paid Advertising, PR, CRM and Design. Develop and own content strategy. Define and maintain brand standards to ensure consistent visual identity and voice. Develop and implement strategies to increase marketplace visibility across integrated touchpoints. Design materials to bolster new business including presentations, one-sheets and product overviews.
Cupcakes and Broccoli LLCCEO and Founder
Nov. 2018Brooklyn, New YorkPlayboy, Hearst, Upstream Solutions.
L'OréalGlobal Vice President, Digital Marketing - MATRIX
Jul. 2017 - Jun. 2018New York, New YorkManaged $1.2M operating and production budget. Secured dozens of professional and consumer influencers for product launches. Authored brand editorial line, produced social media content calendar and managed global social media accounts.
L'OréalGlobal AVP, Digital Marketing (MATRIX)
Apr. 2016 - Jul. 2017Greater New York City AreaGlobal digital leader for Matrix and Biolage, professional haircare brands. Managed relaunch of product websites in 30+ countries including Russia, Spain, The Netherlands, Canada and Poland.
Here Media, Inc.Vice President, Integrated Marketing
Jul. 2014 - Apr. 2016New York, NYPitched and managed digital campaigns and custom events for major brands including American Express, Lexus and Gilead.
Here Media, Inc.Senior Director, Integrated Marketing
Jun. 2013 - Jun. 2014New York, NYManaged magazine advertiser digital ad placements, sponsored content and events across a network of 6 websites and 3 print publications.
The Tyra Banks Company, Inc.Senior Director, Creative Development
Aug. 2012 - Jun. 2013New York, New York, United StatesManaged Tyra Banks’ social media accounts, including Instagram, Twitter and Facebook. Social media community manager of audience 10M+. Led development of Tyra-branded mobile app using augmented technology for iOS and Android.
Omnicom Media GroupManagement Supervisor, Global Business Development
Aug. 2011 - Aug. 2012New York, NYDeck writing and show production for pitch presentations to existing and potential clients with AOR and media buying budgets of $500,000+ annually.
NBC UniversalAssociate Producer
May. 2006 - Aug. 2011New York, NYBooked talent, wrote scripts and edited video for local newscasts leading into NBC Nightly News with Brian Williams.
NBC UniversalNews Associate
Jul. 2005 - Apr. 2006New York, NYProduction assistant and researcher serving on rotation: NBC Nightly News with Brian Williams, Today, Dateline, MSNBC and MSNBC.com.
News 10 NowAssociate Producer
Jan. 2005 - May. 2005Syracuse, NYWrote broadcast news copy, monitored scanners and assigned reporters to cover local news stories. Updated the award-winning website with the latest news copy, streaming video and photos
WTTG Fox 5 NewsDesk Assistant
Dec. 2004 - Jan. 2005District of Columbia, United StatesMonitor police scanners, make beat calls and run scripts for local news broadcasts.
WHEC-TV 10 NBCProduction Assistant
Sep. 2004 - Dec. 2004Rochester, NYWrite broadcast news copy, monitor police scanners and assist in the field for local news coverage.
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