Shashank Kodedhala - Senior Product Manager, Mercedes-Benz

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Work Background

Mercedes-Benz Research & Development North America, Inc.Technical Product Manager (Mid-Senior Level) - Cloud & Connected Vehicle Services Activation

Oct. 2022Seattle, Washington, United States Owned 5 Global products/microservices within Activation Chain that are responsible for connected feature/service Activation requests that drive consumer Monetization.  Developed Business and Customer Demand aligned strategies that have driven Roadmaps and initiatives for Activation Chain.  Optimized the product capabilities to enable better customer experiences by improving transparency and accuracy of the Activation statuses using data from existing metrics.  Defined collaboration and interaction models to align on Quarterly goals, Prioritization, Roadmap, business requirements, dependencies, technical solutions and support with 15 different teams distributed across US, Germany, India and China.  Established operational processes beyond standard Agile practices and ceremonies to enhance the product availability by 2% and productivity of the team by 20%  Delivered 99% of the business initiatives on time to support the new vehicle, hardware/firmware launches by proactively collaborating and onboarding the stakeholders to the changes required for each initiative.  Established Dashboards, metrics & alerts to track the product health, operations and analyze/report value delivered.  Driven Cloud and Connectivity hub wide OKRs and KPIs to make MBRDNA a great place to work and grow, by proactively creating learning opportunities that contributes to professional development.  Mentored Junior engineers formally to help them develop product acumen, organize their generic tasks, documentation, presentations and proactive collaboration. Tools Used: JIRA, Confluence, Datadog, Azure Log Analytics

Ford Motor CompanyTechnical Product Manager - Autonomous Vehicle Customer Care

Jul. 2019 - Oct. 2022 Developed Strategy and Vision to build AV Customer experiences that include in-vehicle and offboard experiences for both Moving People and Moving Goods businesses.  Defined user journeys and business requirements that reflect vision and scope of AV Customer Care business model for pilots and flagship AV service.  Defined and executed product Roadmaps for phased customer care product launches for 2020-2022.  Created, prioritized, and managed product backlogs, product versions, features, and user stories.  Aligned and negotiated the product needs by analyzing and identifying the tradeoffs with multiple levels of leadership teams and cross functional teams.  Organized Backlog grooming, Iteration Planning, product demos and retrospectives.  Owned end to end feature testing that involve vehicle to cloud /cloud to vehicle communications and customer care operations across AV ecosystem.  Launched 20 capabilities as phased service offering for the Ford-Argo-Lyft pilots 2021- 2022 working with GTM teams and also driven AWS Cloud migration  Created 160 + Customer Care features and capabilities for software and hardware product development for Moving People and Goods businesses, including AI based pro-active rider safety features and Chat bot for personalized rider experiences.  Lead AV Customer Care Integrations and business , requirements cascade to all levels of cross functional team members including Program directors, chiefs, product line owners, product line managers, Software Architects, Software Engineers, product designers and validation engineers.  Orchestrated product optimizations and consolidation with continuous customer feedback, product evaluation, gap analysis, impact analysis, enhancement proposals and product hibernations with 3 business pivots - B2C, B2B2C, B2B in 2 years.  Mentored 2 engineers to learn the way of working at Ford and Automotive industry in general, agile methodologies, supported their career progression goals.

Ford Motor CompanyTechnical Product Manager - Connected and Autonomous Vehicles architecture

Nov. 2017 - Jul. 2019Greater Detroit Area Owner of in-vehicle enablers for AV Customer Care feature for Ford’s Model Years 2021-2024 AV program.  Defined vision and strategy for in-vehicle architecture solutions and developed Concept of Operations, with user experience and business use cases and authored requirements for AV Customer Care and AV Emergency Connect  Authored Feature Document, Functional Specification using UML, SysML modeling for the designed solution for AV Customer Care.  Led in-vehicle software development with Systems Engineers, Network and embedded software engineering and designer teams using agile software development process.  Launched AV Customer Care Voice call and emergency call features in the 2019 -2020 FNV2 architecture.  Developed Concept of Operations for AV Data transfer for 2023-2024 AV Product approval.  Designed, managed the development of and launched a highly configurable web-based simulator (backend) for Ford’s Fully Networked Vehicle 2 (FNV2) architecture the simulator which involves simulating both, in vehicle and cloud components and the FTCP message communication across the connected vehicle eco system using JavaScript ad NodeJS. Skills Used: MQTT over TCP/IP, GPB, Java, JavaScript, NodeJS, Python, MS Visio, UML, SysML, MagicDraw, Siemens PLM Teamcenter.

Panasonic AutomotiveSystems Engineer - Connected Vehicles

Feb. 2016 - Nov. 2017Farmington Hills, MI--Authored Panasonic Core requirements for Multimedia, System services, App framework, Vehicle Services and Voice recognition and other In Vehicle Infotainment System specification. --Trained and certified in ASPICE Version 2.5 --1+ Years of Automotive Systems Engineering experience in Requirements gathering, Requirements development, Requirements maintenance, Feature definitions, gap analysis for Automotive In Vehicle Infotainment system, and reuse across various Automotive OEM projects and vehicle lines. --1+ years of hands-on experience with requirements management tools DOORS Next Generation and issue management tools Rational Team Concert tools, JIRA. --Worked on HONDA TJBA project, Chrysler’s VP4 DT 12.0 Refresh, VP4 MY18, K8 ICS, HUD projects, --Systems Engineering Expertise in FCA VP4R domains App Framework, Connected Services Management, Connectivity, Remote Diagnostics, Application APIs. --Designated Point of Contact for Panasonic/VP4 domains, worked on change requests, estimations and impact analysis, issue tracking and analysis, issue reproduction, ride and drives for testing features, Clarifications and Q and A’s from different departments, Customer and Internal meetings.

Oklahoma State University, Dr. L.G. Johnson, Asst. Professor, Electrical and Computer EngineeringProject Volunteer

Jun. 2015 - Jan. 2016--Designing Sparse tree adders, employed low power and high speed techniques. --Layout generation by implementing VLSI design flow using EDA tools. --Tools used: Synopsys, Cadence, Tcl, UNIX/Linux

College of Engineering, Architecture and Technology, OSUGraduate Teaching Assistant

Aug. 2014 - May. 2015Stillwater, OklahomaInstructional duties to the class Introduction to engineering ! Primary duties include : Taking class on behalf of Professor, in case, he is on leave, Evaluating the weekly writings, Grading the weekly quizzes, Setting up class material, Assignments, Grades, surveys, notifications, news etc., on D2L (online student portal).

College of Engineering, Architecture and Technology, OSUIndependent Researcher

Jan. 2014 - May. 2015StillwaterRESEARCH ON GRAPHENE ELECTRONICS --Studied about Graphene electronic properties and on methods to overcome the bandgap limitation. --Detailed analysis of graphene transistors (GFETs), IV Characteristics. --Researched on methodologies that are used in designing basic logic gates like inverters as well as other complex logic gates like mux, adders using GFETs. --Designed computational models of mux, Decoder using Negative Differential Resistance property of Graphene. --Discovered the need of studying Physical design and RTL Design methods of Electrical circuits/Systems in detail in order to design Graphene electronics, so went on to study and work on the subjects. --Tools used: MATLAB VLSI CIRCUIT/PHYSICAL DESIGN --Studied and Researched about multi-bit full adders and types of tree adders. --Detailed analysis of Parasitic RLC, Delay, Noise Analysis, Clock characteristics; Static timing analysis of tree adders --Designed 32-bit SRAM memory block, 32-bit pipelined full adder with low power, small area tradeoffs using Cadence, Synopsys in UNIX environment . -- Script development to implement the VLSI design flows; Synthesis, floorplan, Place, Clock tree synthesis, route, formal verification, Static timing analysis, Physical Verification (LVS, DRC). --Tools used: MAGIC, Cadence , Synopsys, Tcl, UNIX. ASIC/RTL DESIGN --Defined, designed and verified the ASIC model/ RTL Design of 32-bit CPU, using Verilog on Modelsim Quartus II and Xilinx ISE. --Studied about modeling memory elements, instruction set design, pipelining, Hazards, Exceptions, integer and floating point units etc., for a modern computer design. --Implemented structural and behavioral design of modules like ALU, Register set, controller, 3-4-5 stage pipelined CPU with small area and low power methods. --RTL synthesis, development of testbench for each module, validation of the design, debug. Tools used: Verilog, Modelsim, Xilinx ISE.

College of Engineering, Architecture and Technology, OSUAcademic Coach

Jan. 2014 - May. 2014United StatesTutoring undergrads at OSU, in the subjects physics, mathematics, chemistry and few from Electrical engineering ! Helping them in understanding the problems, giving examples, suggesting literature to review etc.

Astra Microwave Products LtdInternship/project trainee

Dec. 2012 - Apr. 2013Hyderabad Area, IndiaAnalyzed Wilkinson Power dividers, HPFs used in Homodyne receivers. Researched about various RF Substrates that are suitable for the design. Designed 2-Stage Wilkinson power divider and HPFs on 3 different RF substrates which can be operated in low band Microwave region ~ (0.5-2.2 GHz). Tested the designs on different substrates using PNA-L “Network Analyzer”. Developed the optimized designs using EDA tool “Advanced Design System”(ADS). Modeled the designs and achieved the better insertion loss, Return loss (VSWR), isolation factor. Compared and evaluated the optimized designs.

G. Pulla Reddy Engineering College, KurnoolWorkshop Trainee- Electronics for Automotive

Mar. 2012 - Oct. 2012Kurnool, India--Worked on Intelligent transport system for driving convenience. --Got hands-on experience in testing and data acquisition from CANlyzer using pre-crash sensor which detects objects. --Worked with radars, lasers, cam sensors which were part of electronic systems. --Documentation review for DFMEA, Root cause Analysis, control plans. In