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Work Background
DSM Mediaworks, LLCCEO
Oct. 2014Greater Seattle AreaI manage a digital ad network business and build partnerships with music labels, including Sony Music, Universal Music Group, Warner Music Group, and many other affiliated and independent labels. I hold full accountability for ad delivery platforms, proposal generation, campaign management and reporting. Below are some of my key accomplishment that I have attained during this tenure: • Established a small digital ad network focused on the music industry and raised revenue from 0 to $550k in first year with two person team. • Delivered targeted display, video, audio, and OOH campaigns to the numerous music labels to promote music releases across multiple genres. • Enhanced the gross margins by 60% through building strategic partnership and business development.
SVP Media Platform & Operations
WildTangentSVP Media Platform & Operations
Aug. 2013 - Jun. 2014Redmond, WAI oversaw media operations, platform strategy, and programmatic revenues for PC and Mobile premium Games Ad Network as well as led day to day ad operations for direct brand sales clients. Below are some of my key accomplishment that I have attained during this tenure: • Enhanced PC and mobile inventory including Mobile CPI opportunities by managing programmatic fill partners. • Optimized programmatic fill rate and eCPMs across multiple platforms, partners, demand sources, and media types through ad platform integration into third party platforms with proprietary inventory and ad products.
SVP, International Operations
Visible MeasuresSVP, International Operations
Oct. 2012 - Jul. 2013Greater Boston AreaI established Chinese media and technology operations in Shanghai and developed a Joint Venture with a large global ad agency with an eye to other Joint Ventures with the same agency across the globe. Below are some of my key accomplishment that I have attained during this tenure: • Displayed outstanding leadership expertise in the development of UK operation from 1 employee to 4 in 2013. • Built first offices in Shanghai China and London UK and accelerated business growth globally by identifying and developing joint venture opportunities.
SVP, Product
Visible MeasuresSVP, Product
Jan. 2011 - Oct. 2012Greater Boston AreaManaged product development team responsible for Advertising and legacy Measurement platform. Managed team of product managers and drove prioritization for development organization. Worked with stakeholders to provide best allocation of resources in alignment with corporate goals. Reviewed and revised our road map quarterly to ensure development path was always in alignment with business needs. Built out our proprietary video ad server in 90 days that enabled $9MM in ad revenue in the first year of the advertising business segment in just 9 months of the year.
General Manager
Viewable MediaGeneral Manager
Jan. 2011 - Oct. 2012Greater Boston AreaResponsible for the creation of an advertising network for a company with a strong background in the measurement space. Created product, operations, client management and sales plans and launched business in 90 days to achieve first year revenue of $9MM. Drove sales planning and operational efficiency that accounted for $28MM in 2nd year revenue and $43MM in third year revenue for the business unit. Worked with cross functional teams in sales, operations, engineering and accounting to ensure that client needs were met quickly and with high satisfaction. Built our client management team that drove client success and continued business from large clients. Viewable Media worked with the largest brands in the world such as Procter & Gamble, Unilever, Ford, American Express, Coca Cola and Nestle. Frequently presented to clients direct and agency management.
Senior Vice President, Operations & Platform
ScanScoutSenior Vice President, Operations & Platform
Aug. 2008 - Dec. 2010Greater Boston AreaChampion rapid sustainable growth of fledgling video advertising network through strategic product development and efficient operational leadership. Oversee VP in directing daily operations and managing several million in annual revenue. Establish and drive product road map and platform prioritization, developing scalable and unique features to position company for acquisition. Develop key performance indicators, revenue and cost reporting mechanisms, and tools to track performance and gross margin, informing product strategy and continuously improving operational efficiency to fully recognize revenue opportunities. * Grew annual gross revenues 250%+ and increased margins 160%+ by determining product roadmap and release timeframes, planning market acquisition, and executing launch of product initiatives while maintaining ad unit compliance with industry standards. - Narrowed new product pipeline from 35 to 10 projects in 3 months, leading committee to select cost-effective projects in alignment with 3 key organization goals. - Released pre-roll video product representing 50% of 2009 revenue and cost per engagement pricing model within 6 months of hire, delivering proprietary in-player integration capabilities. - Designed and implemented first behavioral targeting platform in video space and developed industry-first integration with Google's DART ad serving platform for pre-roll video campaigns. * Created best-in-industry services and operations experiences for clients despite 400% increase in project activity by overhauling systems and enforcing policies to prevent client management errors and driving upgrades and product features to increase operational efficiency. - Facilitated operational expansion by developing platform to scale operationally, designing and executing improvements to internal ad server product. * Reduced cash burn 33% in less than 90 days as part of senior management team.
VP, Brand Platform
Tremor MediaVP, Brand Platform
Nov. 2010 - Dec. 2010Greater Boston Area
Vice President, Product Development
Specific Media, Inc.Vice President, Product Development
Aug. 2004 - Aug. 2008Greater Los Angeles AreaPromoted to advance product development, IT, and facilities functions, growing internet-advertising network by developing world-class behavioral targeting ad network platform to serve blue-chip advertisers including Ford, Kraft, United Airlines, and Intel. Led US development group with 17 developers, 2 graphic designers, 2 product managers, and 1 project manager, 20-person team in Bangalore, India, and IT and desktop support team. Charged with managing and planning enterprise infrastructure of over 400 servers in 3 major data centers and ad serving technology handling 16+ billion requests per month, prioritizing new projects and devising solutions to achieve business goals. Directed internal corporate IT for 9 offices in 4 states and 4 countries, sourcing, verifying, and contracting with third parties to provide technical assistance and managing WAN build out across 9 offices. * Grew revenues from several million dollars to hundreds of million in 3 years by building out key technologies. - Set foundation for new business unit and revenue source by planning and building scalable next generation advertising server with demographic, behavioral, and contextual targeting capabilities and advertiser and publisher self-service models akin to Google and Yahoo. - Enabled dropping of 19+ billion behavioral tags on 118+ million unique users across 47 million unique URLs per month by integrating behavioral tagging technology into data network. * Raised product pricing in 6 months by designing and implementing 3rd- party contextual targeting product. * Saved several hundred thousand dollars annually and sped contextualization process 22-fold through design and launch of proprietary contextual targeting product. * Achieved zero downtime in core product service levels by designing and managing build of monitoring and alert processes.
Vice President of Operations
Valueclick, IncVice President of Operations
Jul. 1999 - Jan. 2003Greater Los Angeles AreaBuilt operations from scratch to propel competitive, profitable, publicly traded internet advertising network and drove publisher network growth by mediating communication between publishers, advertisers, and internal technologists. Developed and implemented effective technical management strategy and designed policy and procedures for customer service, technical support, and contract negotiation in support of sales teams. * Enabled multimillion-dollars IPO by building operations team from ground up, establishing SLA's, researching and developing monitoring processes, and creating trafficking department. * Developed plan and managed first ASP customer implementation of MOJO Publisher ad serving tool. * Prevented potential lost revenue by instituting contract review processes. ~ Additional Position held: Director of Operations
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