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Work Background
ProsumiaChief Technology Officer
Oct. 2021 - Apr. 2024Argentina
ProsumiaSalesforce Product Leader
Feb. 2018Argentina*In charge of Salesforce product deployment of SALES, ANALYTICS, EXPERIENCE, HEROKU and MKTG CLOUD at Prosumia. *Business process definitions & integration
*Salesforce Platform Administrator ( Sales+Service+ExperienceSites+Marketing Cloud)
*Implementation of Prosumia´s Salesforce BU + Platform PROSUMIA is a consultancy firm specializing in Big Data/AI services/Digital Marketing & Communication for multiple vertical business segments ( Gov`t, Services,Finance, Insurance, Consumer Staples, etc)
Hired by Certa Consulting and Salesforce/VlocityIT Business Analyst & Software Development Scrum Master
Nov. 2016 - Sep. 2017Ciudad de Buenos AiresProyecto #FAN - TELECOM ARGENTINA: CRM+OM+EPC+MKTG Salesforce/Vlocity based cloud system development for Telecom & Personal . 1st. Stage : Participated as Business&Process Analyst in the Discovery phase of the proyect for SALES, MKTG, CARE Workstreams.
2nd Stage: SALES workstream software development Scrum Master (Agile Dev Methodology)
Hired by DOOR, ESAMA , ACYA & othersSenior Business, Marketing & Process Consultant / Senior Proyect Manager
Jun. 2011 - May. 2017* FORD Dealer Network commercial operations program consolidation (Servicio Total Ford,MASFord, SOL, FORD Service Excellence 2.0)
* Commercial model development and Operations Manual (MdO) for financial products: VOLKSWAGEN
* Leasing and Financing product Operations Model development: HSBC, BBVA
* Business, Budget & Business Process Analysis, development of new Business Initiatives, Coaching. Analysis & optimization of communication area: IERP
* Business Scan of Retail Division and development of Retail Operations Processes and Guide; ALPARGATAS
* Modelling KPIs for outsourcing contract for channel distribution: PSA/Peugeot Citroen, GEFCO + Other Proyects (NDA)
* Renewable Energies for MNCs
Hired by Grupo Convergencia & OthersMarket Consultant and Senior Proyect Manager
May. 2009 - Nov. 2016In charge of carrying out market&technology analysis reports for several LATAM Telecommunications operators. Reports such as: - N-Play, Convergent Networks and services in LATAM, USA & Europe. - High availability Data Networks - Datacenter Services, IT Outsourcing Services and Cloud Computing in LATAM and the Caribbean - Vertical segments product portfolio analysis & demand, Customer Relationship Models. - NAP Strategies
Telefonica de ArgentinaIT&Communications Outsourcing Business Unit Manager
Jan. 2004 - Nov. 2008* Designed, developed and implanted the organization, processes, and products necessary for Telefonica to provide strategic and operating IT&C Outsourcing to MNCs/Corporations.
* Managed Outsourcing Business Profit&Loss, leading the multidisciplinary team that won the first Outsourcing business contracts in Argentina (Mapfre, Yell, Aerolíneas Argentinas, Telefé, Oca, Carrefour, with over 100 M$ in full contract value).
* Achieved succesfull integration of the Outsourcing organization inside Telefónica, applying as many synergies as possible (as for example, adapting account planning procedures, integration with the services factory, adapting Telefónica´s sales force, etc.)
Telefonica de ArgentinaInternational Data Services Manager
Oct. 2000 - Dec. 2003* Developed, implemented and managed Telefónica´s Global Network portfolio of services in Argentina, carrying out Service Distribution agreements with key Global Networks (TIWS, MCI, AT&T, C&W) and integrating them with Telefónica de Argentina´s Local Networks portfolio.
* While implementing International Distribution and Termination Agreements, achieved the first Global Network contracts in Argentina in customers such as Repsol/YPF (FCV=15 MUSD), Aerolíneas Argentinas (FCV=5MUSD).
Telintar S.A.International Services Marketing Manager
Feb. 1996 - Sep. 2000Marketing Manager for International Corporate& Advanced Services.
* Developed and implemented innovative integral strategies for the portfolio of products under my command, achieving income increases from 6 to 40 MUSD/year in a period of 3 years, in a highly disfavourable environment.
* One of these initiatives, Powered!, was an initiative to increase market penetration of Internet in Argentina in alliance with local ISPs. Income was increased from 6 to 25 MUSD in little less than 2 years.
Pecom-Nec ArgentinaProduct Manager
Nov. 1990 - Feb. 1996Commercial Engineering and Marketing Product Manager for ISDN, ATM, Intelligent Networks and SS#7 products at NEC Argentina
Acindar S.A.Communications Manager
Jan. 1990 - Nov. 1990In charge of Data Center Communications at Acindar
ShellControl Engineer
Jun. 1989 - Jan. 1990
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