PayPalCo-Marketing Manager - Global Accounts & Banks
Aug. 2021 - Nov. 2021Ciudad de México, MéxicoManaged a multi-million dollar budget quarterly across all LATAM markets to increase acquisition through paid media and co-marketing strategies. • Over 3 million new consumers were acquired in Mexico in less than 4 years, positioning it as the most important growth market for the company worldwide.
• Market analysis, testing, and implementation of ground-breaking campaigns throughout digital media’s main platforms: Google (Ads, YouTube, DV360, Discovery campaigns, Universal App), Facebook/Instagram, Linked In, TikTok, Spotify, and Snapchat among others.
• Led successful co-marketing strategies with Latam’s largest merchants and banks, such as Google Play, Spotify, Disney, Star +, Walmart, Citibanamex, and BBVA.