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Work Background
Head of Marketing
Bright IncHead of Marketing
Dec. 2021 - Dec. 2023MéxicoLed the Marketing team at Bright for 2 years, positioning it as Mexico’s leading solar panel company for the residential market. • Enabled 8 new acquisition channels to increase lead quality, conversion rates and to reduce overall costs throughout all the conversion funnel. • Increased conversion rates (qualified lead to sales visit) from 17% to 28% during 2023 • Reduced sales visits costs 16% (from $68 USD to $57 USD) during 2023 • Responsible for brand positioning. Built a stronger brand, with clear value propositions to differentiate Bright from it’s main competitors
Co-Marketing Manager - Global Accounts & Banks
PayPalCo-Marketing Manager - Global Accounts & Banks
Aug. 2021 - Nov. 2021Ciudad de México, MéxicoManaged a multi-million dollar budget quarterly across all LATAM markets to increase acquisition through paid media and co-marketing strategies. • Over 3 million new consumers were acquired in Mexico in less than 4 years, positioning it as the most important growth market for the company worldwide. • Market analysis, testing, and implementation of ground-breaking campaigns throughout digital media’s main platforms: Google (Ads, YouTube, DV360, Discovery campaigns, Universal App), Facebook/Instagram, Linked In, TikTok, Spotify, and Snapchat among others. • Led successful co-marketing strategies with Latam’s largest merchants and banks, such as Google Play, Spotify, Disney, Star +, Walmart, Citibanamex, and BBVA.
Consumer & Merchant Acquisition Manager - LATAM
PayPalConsumer & Merchant Acquisition Manager - LATAM
Aug. 2020 - Aug. 2021Ciudad de México, México
Consumer & Merchant Acquisition Manager - Mexico & Brazil
PayPalConsumer & Merchant Acquisition Manager - Mexico & Brazil
Jul. 2019 - Jul. 2020Ciudad de México, México
Consumer Acquisition Manager - Mexico
PayPalConsumer Acquisition Manager - Mexico
Feb. 2018 - Jun. 2019Ciudad de México, México
Sr Marketing Manager - Credit Cards
CitibanamexSr Marketing Manager - Credit Cards
Jan. 2015 - Dec. 2017Corporativo Santa FeResponsible for all Premium, Travel & Co-Branded Credit Cards, including Best Buy, American Airlines, Costco, Home Depot, and Office Depot among others. • Positioned Citibanamex as #1 in share of market, top of mind & share of mind for credit cards in Mexico. • Launched Citi Premier credit card. Citi’s first massive campaign in Latin America. • Planning and implementation of multiple ATL & BTL campaigns to boost: sales, activation rate, and loyalty programs. • Succesfully managed the relationship with several business partners: Negotiation, strategy, media planning, P&L control & budget administration.
Marketing Manager - Credit Cards & Cross Sell
CitibanamexMarketing Manager - Credit Cards & Cross Sell
Jan. 2012 - Dec. 2014MéxicoResponsible for all Travel Credit Cards, Cross Sell campaigns & Personal Loans.
Digital & Direct Marketing Manager
CitibanamexDigital & Direct Marketing Manager
Jun. 2008 - Dec. 2011MéxicoResponsible for all the, e-commerce, e-mailing & direct marketing campaigns

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