Bella and Elle MediaVice President of Sales, Marketing, and Business Development
Jan. 2013Tampa, Florida, United States• Represented Charles Mattocks, a top Celebrity Chef, World Diabetes Advocate, and
Filmmaker, securing high-profile media coverage on mainstream outlets such as CNN, Dr.
Oz, and The Today Show,
• Produced various documentaries and shows (ReverseD, The Diabetic You, and Trial by Fire) to
raise awareness and advocate for people living with diabetes and other rare diseases, such
as Complex Regional Pain Syndrome (CRPS),
• Co-executive produced "Conversations In The Kitchen," a food, talk, and lifestyle TV series,
reaching over two million viewers in the Caribbean and North America,
• Coordinated and managed the successful execution of "The Diabetic You RV Tour," which
reached over 50,000 people in approximately 30 states and raised awareness and
education on diabetes,
• Developed strategic partnerships using comprehensive PR, sponsorship, event planning,
and marketing activities, earning revenues of over US$5 Million to finance various advocacy
activities.