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Work Background
KisekiSenior Paid Social Specialist
Oct. 2024Tokyo, Japan
Social Discovery GroupSenior Paid Social Specialist for Kiseki
Oct. 2024 - Dec. 2025Tokyo, JapanLed user acquisition strategy and execution across Meta, Google Ads, TikTok, and third-party ad networks for the Japan market, managing USD 200K+ monthly ad spend for a subscription-based mobile app and web dating service; reduced CAC by 42% while scaling spend by 33% by driving localized creative and landing page A/B testing, full-funnel optimization, and performance attribution using AppsFlyer to deliver sustainable, scalable growth in Japan.
NoémiewashFounder
Jan. 2024Bandung, West Java, Indonesia
Megarama GamesMobile App UA Manager
Mar. 2022RemoteLed end-to-end user acquisition and new app launch strategy for 20+ social casino, bingo, word, and puzzle mobile games, managing multi-channel paid media across Meta, Google Ads, TikTok, and leading ad networks (AppLovin, Mintegral, Unity), while building predictive ROAS models to drive creative-led optimization, scale user growth, and consistently achieve 100% ROAS within 30–90 days with an average 50% daily ROI.
We Run DigitalMedia Buyer
Oct. 2020 - Feb. 2022We Run Digital Limited is a Digital Growth Agency. Founded in Hong Kong, we now operate as a 100% remote team of talented experts from all around the world. We work with businesses of all sizes, from sole proprietors to global brands, to help you generate more traffic, acquire more leads, close more sales and create lasting brand awareness.
Key Services:
- Lead Generation
- Campaign Management (Facebook, Instagram, LinkedIn & Google Advertising)
- Sales Funnels & Automations
- Email Marketing
escapexAPAC Account Manager
Oct. 2019 - Mar. 2020Taipei City, Taiwan- Collaborated with celebrities and influencers across India and Indonesia to align app promotion strategies, optimize messaging, and improve install volume and revenue performance.
- Built and maintained app performance reports, delivering data-driven insights and recommendations to improve user acquisition efficiency, engagement, and monetization.
ExotronApp User Acquisition Manager
Apr. 2017 - May. 2019RussiaPlanned, executed, and optimized user acquisition campaigns for multiple gaming apps across Facebook, Google Ads, and Apple Search Ads, managing $200K+ budgets and leveraging Appsflyer for audience segmentation and performance tracking, driving lower CPI, higher ROI, and delivering actionable insights to scale user growth and improve overall app performance.
PT Roda Mandiri IndonesiaSocial Media Manager
Jul. 2015 - Aug. 2016Jakarta, IndonesiaPlanning, managing and reporting social media accounts of Bajai App. A mobile application for Indonesian to get Bajai (3 wheels public transportation). I am using hoot suite to manage all the social media accounts: Facebook, Instagram and Twitter. In the first 2 months I managed to get over 1k Facebook page likes with over 30% average post reach and over 8% average post engagement rate.
escapexMobile App Media Planner
Apr. 2015 - Jan. 2020Taipei City, TaiwanExecuted and optimized user acquisition programs across paid and influencer channels, building scalable conversion funnels and automated reporting using Google Analytics and Google Sheets; managed and optimized $300K+ in UA spend to acquire 1.5M+ users, improved Day 7 retention by 30% through advanced Facebook audience targeting and cohort analysis, increased click-to-install conversion by 20% by iterating on influencer messaging and creative angles, and supported 2× monetization growth through performance analysis, A/B testing, and data-driven campaign optimization.
Interchan CorporationIndonesia Business Planner
Oct. 2012 - Mar. 2015Taiwan- Executing app user acquisition campaigns for gaming and music apps with Facebook Ads.
- Creating app campaign report with Excel Sheet
- Running QA (Quality Assurance) for mobile app to find bugs and glitches within the app
- Planning new products for mobile SMS service in Indonesia
- Creating contents for mobile SMS (Short Messaging Service) in Indonesia
Miyuki.netOwner
Sep. 2008 - Jan. 2011Jl. Cigadung Raya Timur No.41, Bandung, IndonesiaMiyuki.net is an internet cafe that is part of my life project. We serve internet service in a convenient place with modern Japanese culture theme.
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