I’m a Chemical Engineer and experienced Key Account Manager with a strong background in customer retention and account development. I have a proven track record of leveraging analytical thinking, clear communication, and leadership to drive sales growth and improve client satisfaction.
With over 5 years of professional experience and 2 years as an entrepreneur, I’ve built a well-rounded foundation to take on managerial roles with confidence. My knowledge spans finance, product development, technical insight, and team management, enabling me to approach challenges from a broad, strategic perspective.More...
Gabriel Cardoso
Head of Marketing - MBA Candidate@Ex-PayPal
Verified
Led the Marketing team for 2 years, clearly differentiating Bright from its main competitors and positioning it as Mexico’s leading solar panel company for the residential market.
• Enabled 8 new acquisition channels, driving a +20% increase in lead volume during 2022.
• Championed joint efforts with the Sales team to implement insights-driven learning, tailored email marketing strategies and, lead nurturing strategies.
• Launched several A/B tests and lead generation campaigns to reach new audiences and enhance lead quality and engagement. Bad quality leads were reduced from 45% to 30% in 3 months.
• Led the marketing team's efforts in the ambassador program, developing presentations, sales/promotional materials, job postings, surveys, and conducting various workshops to increase activation and engagementMore...