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Work Background
Chief Marketing Officer (fractional)
ArculesChief Marketing Officer (fractional)
Aug. 2022Irvine, California, United States · Hybrid
Chief Executive Officer
True North LabsChief Executive Officer
Apr. 2023Green Bay, Wisconsin, United States · HybridWith over a decade of experience building a worldwide network of suppliers that meet our standards for sustainability and fair trade, True North Labs is the industry's only complete clean beauty production partner, from formulation through fulfillment.
Chief Operating Officer
Nano Filter, Inc.Chief Operating Officer
Sep. 2020 - Mar. 2023Long Beach, California, United StatesNano Filter, Inc. (NFI) uses proprietary nano-fiber materials to produce its “PureMSK” face masks. As COO I am responsible for overseeing the people, processes, and results of operations. Learn more at www.pure-msk.com
Vice President, Creative Services
Newman & Wells LLCVice President, Creative Services
Feb. 2001 - Dec. 2007Aliso Viejo CAAt Newman & Wells we help budding companies grow smarter, working as strategic partners to provide the right mix of money and management. Our team of seasoned professionals, including attorneys, accountants, marketers, and artists, works closely with each client to define clear business goals, set strategies, and execute campaigns to fruition.
Director of Marketing
Island DataDirector of Marketing
Jan. 2000 - Jan. 2001Carlsbad, CARecruited by CEO upon Series A funding as part of the executive management team. Created a focused, customer-driven software company from an aspiring engineering-dominated startup in under nine months. The stats: 453% revenue increase, year on year, and honor as “Top 100 Companies to Watch in 2001” by industry peers in Computerworld. • Led internal team, ad agencies, and vendors Gartner Group, AMR Research, Datamonitor in research, positioning, pricing, messaging, budgets and timelines. • Conceived “Project Chrysalis,” a campaign to transform company culture and propagate shared vision, and worked with CEO and VP, HR in its implementation. • Formed and supervised Customer Advisory Board, whose input helped shape the features and functions for the award-winning ExpressResponse 5.0. • Member of CEO’s financing deal team; positioned company for Series B, acquisition.
Creative Director
Apollo CommunicationsCreative Director
Jul. 1993 - Sep. 1999Irvine, CALed a team of writers and designers helping venture-funded, high-technology companies establish and build their brands. Campaigns included: • JVC Information Products (division of JVC Corporation) - Catapulted CD-R product line from #4 to #1 brand worldwide in 15 months. Direct response and magazine ad campaign catered to reseller channel and high-volume customers, while not excluding retail and single-unit customers. As a result of CD-R campaign success, won contract for worldwide launch of JVC Wireless LAN system. • Vision Solutions – Led the worldwide launch of this high-availability software provider, from planning through execution. Named to Deloitte & Touche’s “Fast 50” and the Inc 500 lists of fastest growing technology companies four years in a row.
Vice President of Marketing
ZadaraVice President of Marketing
May. 2018 - Sep. 2020Irvine, CAZadara Storage is a pioneer provider of enterprise hybrid cloud storage, delivering high-performance, highly available and predictable file, block and object storage in a 100%-OpEx model for on-premises deployments, hybrid infrastructures and via global leading cloud service providers — including Amazon AWS, Microsoft Azure and others. During my tenure we aligned the brand around the emerging market need for 'hybrid' computing, added technology alliances with complementary companies, increased our employee count by over 50 percent, and doubled our worldwide channel partner network. This led to 46% growth YoY, and recognition on Deloitte's Fast 500 list for three years in a row, while maintaining our target gross profit margins.
Vice President of Marketing
Parsec Automation Corp.Vice President of Marketing
Aug. 2016 - May. 2018Anaheim, CaliforniaI led the Marketing team at the biggest manufacturing operations management software company you've (likely) never heard of. Parsec competes against industry titans GE, Siemens, Rockwell Automation, and Wonderware, and wins more often than you'd expect. (Parsec's TrakSYS system is now in use at thousands of factories in 100 countries -- including 13 of the top 15 Big Pharma.) Growth strategies included ‘packaging’ pre-configured solutions to popular challenges, revamping the sales team structure, and more. Results: 330% increase in top-of-funnel traffic; expansion of the worldwide partner network by 220%; and, 137% revenue growth YoY.
Vice President, Operations/COO
Vigilistics, Inc.Vice President, Operations/COO
Aug. 2015 - Aug. 2016Irvine, CaliforniaHelped lead turnaround, recap of manufacturing analytics software company. Repositioned manufacturing analytics as easy, affordable SaaS alternative to legacy systems. Changed ‘platform’ to ‘portfolio’, to reduce sales friction, create upgrade path to new traceability solution. Grew revenue at Nestlé, Kroger, Alta Dena, Leprino, Dean Foods, etc., and added new clients. Exit: Sold company to strategic buyer in 12 months at 400% increase in enterprise value.
President/CEO
VeestroPresident/CEO
Sep. 2014 - Aug. 2015Greater Los Angeles AreaLed ‘food-tech’ startup from $300K seed funding to national presence and 693% annual growth. Positioned as provider of plant-based ‘programmatic health solutions,’ not merely ‘food.’ Established Food-as-a-Subscription business model, strategy that drove annual recurring revenue growth of 20%+ per month, with metrics-based marketing: $204 AOV ($61 acquisition) from over 2,400 customers across the U.S., with 73% re-order rate.
President/CEO
Pipit InteractivePresident/CEO
Nov. 2013 - Sep. 2014Santa Monica CALed turnaround of retail e-commerce interactive software maker. Successfully sold unnecessary IP. Used proceeds to develop new HTML5 / mobile solution, integrate with Amazon Webstore e-commerce platform with over 2,500 retailers, and reposition company for investment or acquisition.
Vice President, Marketing and Business Development
BluStor PMCVice President, Marketing and Business Development
Nov. 2012 - Nov. 2013San Francisco Bay AreaHelped technology industry veteran Finis Conner launch BluStor to market a revolutionary new Bluetooth-based mobile security hardware/software solution. Designed 'Secure Mobile Briefcase' app for tablet and smartphone. Launched "What's Possible..." branding campaign to help people understand and appreciate the value of BluStor's novel approach. Handled corporate formation, securities, other legal issues. Raised $825K seed funding. Formed partnerships and working relationships with HP, Samsung, Micron, other complementary companies.
Vice President, Operations / COO
vWise, Inc.Vice President, Operations / COO
Sep. 2007 - Nov. 2012Helped create, fund, and build SaaS firm serving employee benefits industry, shepherding it from concept to become the nation's largest provider of interactive-video enrollment and management for 401(k) and 403b retirement plans. • Oversaw finance and accounting, product development, human resources, information technology, legal and business strategy. • Directed capital raises, including seed and $3.25 million in Convertible Preferred. • Provided guidance on compliance with ERISA and other relevant laws and regulations. • Created product strategy, IP materials and filings. • Crafted partnership and customer agreements, including SunGard, Charles Schwab, DST, Standard & Poor’s, AXA-Equitable, The Hartford, Citistreet, PNC Bank, Morningstar, others
Advertising
Vision SolutionsAdvertising
Jan. 1996 - Dec. 2005
Marketing Manager
Procom TechnologyMarketing Manager
Aug. 1990 - Jan. 1992Irvine, CAHelped this young technology VAR grow from $18m annual revenue to over $50m in less than two years by positioning and promoting its offerings. Highlights included: • Led in-house team and vendors in creation of retail channel marketing programs, including product packaging, advertising, in-store displays, and sales promotions. • Created #1 most recalled ad campaign of 1991 in Intelligent Electronics, largest reseller channel magazine.
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