Philip Morris InternationalManaging Director Central & Austral Africa ► P&L | FMCG Management | Strategy & Distribution
May. 2015 - Feb. 2018Cape Town Area, South AfricaOver a long period, I spearheaded new marketing initiatives to ensure extraordinary growth and revenue. From analysing distributors' capabilities through defining routes, I devoted proper attention to conduct consumer research, data analysis, and potential strategy execution. Also, I nurtured an inclusive, collaborative, and open communication culture to enhance performance. Moreover, I generated new income streams by uncovering and securing business development opportunities.
My key achievements have been:
• Assumed and encouraged profit/loss accountability for 10+ markets in Central Africa.
• Grew profit by 15% during 2017 – 2018; creatively build a new strategic vision for the multimillion-pound business.
• Encouraged and endorsed quality practices by deploying a performance management and data analysis system.
• Maintained 100% compliance with industry regulations and standards.
• Propelled double-digit growth throughout six countries within 12 months; launched products across five markets of Africa.