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Work Background
Right Mix InternationalSelf Employed
Mar. 2018London, United KingdomIn my current role, I introduce turn-around strategies in complex markets, including the Middle East and Africa. Further, I analyse and appropriately recommend route-to-market to fruitfully enter difficult and dynamic African markets. In addition to creating an organisational design, I institute a final execution plan to launch in the market.
The values I have driven as Chief Executive Officer:
• Pioneered African market entry strategy by collaborating with large-cap clients.
• Excellently transformed client’s underperforming business in profit across Africa within six months by delivering strategic direction and consultation.
• Accomplished large-scale project in Saudi Arabia; raised $100M funds through effective project consultation; cultivated strong trust with investors and balanced shareholder interests.
• Propelled a boost of 10% in market share within 12 months by completely re-launching a wine brand in Africa.
Philip Morris InternationalManaging Director Central & Austral Africa ► P&L | FMCG Management | Strategy & Distribution
May. 2015 - Mar. 2018Cape Town Area, South AfricaOver a long period, I spearheaded new marketing initiatives to ensure extraordinary growth and revenue. From analysing distributors' capabilities through defining routes, I devoted proper attention to conduct consumer research, data analysis, and potential strategy execution. Also, I nurtured an inclusive, collaborative, and open communication culture to enhance performance. Moreover, I generated new income streams by uncovering and securing business development opportunities.
My key achievements have been:
• Assumed and encouraged profit/loss accountability for 10+ markets in Central Africa.
• Grew profit by 15% during 2017 – 2018; creatively build a new strategic vision for the multimillion-pound business.
• Encouraged and endorsed quality practices by deploying a performance management and data analysis system.
• Maintained 100% compliance with industry regulations and standards.
• Propelled double-digit growth throughout six countries within 12 months; launched products across five markets of Africa.
DiageoManaging Director ► Middle East | North Africa | Global Duty Free
Jul. 2012 - Dec. 2013SingaporeAs MD, I leveraged my inspirational management style as a catalyst to lead 300 members of the team across the globe. In addition to utilising innovative and creative approaches, I established the best pricing plans to eradicate illegal trade risk and drive stability. Throughout this position, I instituted new strategies to expand operations throughout multiple channels, including airlines, airports, cruise ships, and domestic markets. Further, I encouraged efforts to oversee the global duty-free market worldwide.
My notable achievements in this company:
• Boosted operating margin by 40% within 18 months.
• Introduced exclusive innovative products in DF channel across the world and secured 60% operating margin for new SKUs.
DiageoManaging Director ►India
Apr. 2009 - Jul. 2012Mumbai, Maharashtra, IndiaWith this company, I pioneered acquisition strategies by closely following legal requirements and company policies. This role allowed me to lead corporate governance and contract negotiation. In addition to revamping operations, developing new teams, and rolling out processes/procedures, I acquired a local manufacturing business to expand footfall across all Indian states.
Highlights of my notable achievements:
• Outperformed business profit from high loss within 18 months.
• Optimised weighted distribution up to 90% from 25% within a year.
• Headed acquisition of the local business and achieved a 45% rise in market share within three years. Additional Experience:
Diageo, Middle East and North Africa | India | Lebanon
• Regional Director | General Manager | Commercial Director | General Manager | Marketing Manager
Leo Burnett
• Regional Account Director | Account Director | Account Manager | Account Executive
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