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Network Power<100 people
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✔️100%
IT
🧑🔬50%
Engineer
🧨50%
Consulting
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🇮🇩50%
Indonesia
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Portugal
Work Background
DigitalHeroes.globalProgrammatic Campaign Manager
Aug. 2024Tallinn, Harjumaa, Estonia
DigitalHeroes.globalProgrammatic Campaign Manager
Apr. 2024 - Jul. 2024Tallinn, Harjumaa, Estonia-Oversaw and enhanced YSL's and Gucci's programmatic buying campaigns on DV360 and TAM, managed the entire process from setup and launch to trafficking and performance evaluation; stayed informed on industry trends and collaborated with vendors and stakeholders, leading to improved IAS Viewability, and cost-efficient buying, and enhanced overall campaign performance.
-Automated the generation of performance reports to significantly boost effectiveness and accuracy; conducted daily analysis of campaign data, providing stakeholders with actionable recommendations based on thorough campaign analysis and adherence to industry best practices.
Binar AcademyData Scientist
Dec. 2023 - Apr. 2024Indonesia- Developed robust APIs leveraging Python, SQLite, Regular Expression, Flasgger, Flask, Machine Learning, and Deep Learning to meticulously preprocess Tweet data, systematically eliminating irrelevant words/phrases, abusive language, and slang, and conducting sentiment analysis.
- Leveraged Jupyter Notebook and proficiently applied Python alongside key libraries such as Pandas, Regular Expression, Matplotlib, and Seaborn to systematically analyze the occurrence of abusive words and local slang terms, then conducted correlation analyses to discern potential relationships among these variables, showcasing a keen ability to derive meaningful insights from data.
- Effectively presented insightful analyses to the class, articulating complex concepts clearly and engagingly. Utilized visual aids and effective communication techniques to ensure a comprehensive understanding of the subject matter among peers.
DigitalHeroes.globalProgrammatic Account Manager
Jun. 2023 - Sep. 2023Tallinn, Harjumaa, Estonia- Successfully managed client communications and finance for global campaigns, ensuring strategic alignment with Gucci's vision and meticulous execution of campaign parameters and assets.
- Collaborated closely with Campaign Managers and the Strategic Account Team, leading innovative testing initiatives and consistently exceeding KPIs and financial goals for Gucci's high-impact, global media campaigns.
COGNITIVEAdOps Specialist
Jul. 2022Milan, Lombardy, Italy- Assisted in tag creation on Adform, Zeta, Xandr, Quantcast, and The Trade Desk (TTD), enhanced tag or pixel creation accuracy and efficiency, and efficiently reported monthly DSP spending.
- Compiled daily reports for the media buying and sales teams, and provided detailed analysis and key insights on campaign performance, contributing to strategic adjustments and decision-making.
Digital Roo LtdJunior Paid Media Buyer
Jan. 2022 - Jan. 2023London, England, United Kingdom- Prepared and optimized keywords for paid search campaigns on Google Ads and Bing Ads, achieving a substantial 50% reduction in lower-funnel conversion costs by aligning with search trends and Cost-Per-Click (CPC) capabilities.
- Innovatively led B2B email automation using GoHighLevel, significantly enhancing client engagement and acquisition, onboarding 10-20 new clients with the sales team through effective follow-ups and subscription prompts.
- Coordinated detailed reports on campaigns' conversion rates, revenue, and drop-off rates, contributing to strategic insights and enhanced campaign performance.
- Revolutionized campaign tracking and analysis by introducing and redesigning systems using Google Sheets, Google Data Studio, and Supermetrics, aiming for faster and more accurate data processing and decision-making in campaign optimization, which doubled the month-on-month Return on Advertising Spend (ROAS) for a Lead Generation client compared to the previous month.
PT. Quantus Consultants IndonesiaFreelance
Feb. 2020 - Mar. 2020IndonesiaResponsible for creating and compiling reports for clients’ feasibility study documents.
InfluxCustomer Support Representative
Oct. 2019 - Feb. 2020IndonesiaResponsible for answering clients’ app users questions, handling user billings, and helping with other administration process of clients’ users. was assigned to:
MotorTrend Group (Oct - Nov 2019)
ClassPass Inc. (Nov 2019 - Feb 2020)
GroupM IndonesiaPerformance Marketing Executive
Mar. 2019 - Apr. 2021Jakarta, Indonesia- Strategically optimized DSP campaigns, significantly improving efficiency and achieving over 100% of target goals in key performance indicators (KPIs) such as Click-Through Rate (CTR) and Cost Per Acquisition (CPA).
- Delivered crucial inventory insights and pricing for YouTube to planners and account managers, enhancing media recommendations and aligning precisely with campaign business objectives.
- Managed display and video campaigns with more than 6 vendors for CPG and SaaS clients, outperformed registration KPIs by 50% for a banking app campaign, which stimulated increasing monthly investment.
- Remodelled team monitoring and client reporting using Google Data Studio and advanced Spreadsheet formulas, driving enhanced investment decisions while maintaining over 70% MOAT/DoubleVerify Viewability Rate for display and video campaigns.
- Coordinated with over 10 external vendors and internal teams, simplifying the MOAT viewability optimization process for a high volume of campaigns while ensuring high campaign quality and visibility standards.
Institut Teknologi BandungMine Dewatering System Teaching Assistant
Mar. 2019 - Jun. 2019Bandung, Jawa Barat, IndonesiaResponsible for teaching the students about rainfall data processing and analysis, designing and implementing the processed data to a given final pit design. Working with a co-assistant in:
- helping the students how to process rainfall data using appropriate theory and software
- helping the students how to design the processed data by using software such as AutoCAD
Institut Teknologi BandungGeostatistic Teaching Assistant
Mar. 2019 - Jun. 2019Bandung, Jawa Barat, IndonesiaResponsible for teaching the students about data processing and analysis of given borehole data, and using Datamine Studio 3 for designing block model. Working with two co-assistants in:
- teaching how to process and analyze given borehole data, for example, doing data composition and figuring data outlier and how to treat them
- teaching how to use Datamine Studio 3 to get the block model in order to calculate the mine resource based on the block model
PT Saptaindra SejatiIntern
Jul. 2018 - Jul. 2018Balangan, Kalimantan SelatanDoing research on coal loader productivity based on its cycle time
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