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Work Background
ADSSDigital Marketing Specialist
Dec. 2023Abu Dhabi Emirate, United Arab Emirates · Hybrid
Self-EmployedDigital Advertising Consultant
Jun. 2021 - Dec. 2023Dubai, United Arab Emirates
MediaMathSenior Programmatic Consultant
Jun. 2021 - Jun. 2023Dubai (remote, globally) · RemoteMain responsibilities & duties:
•Campaign management, optimisation and reporting for managed service advertiser accounts (EMEA, APAC)
•Consultant for self-service advertiser accounts (EMEA, APAC)
•Building a direct relationship with clients through timely and effective communication via email, call or chat
•Assist account strategy team with up-selling of new DSP products
•Deliver weekly, monthly reports and QBRs
•Onboard and ramp-up new advertiser accounts
•Be a resource of mentorship to clients and members of staff Client verticals: Gambling, Tobacco, Fashion, Tech, FinTech
Optimised metrics: ROI, CPA, Viewability Rate, VCR, CPM, CTR, CPC Success:
•Doubled ROI of fashion client account after taking over their campaigns
•Exceeded Primary KPI targets by ca 20% for Tobacco client
•Met CPA targets for various gambling clients
Betway GroupDisplay & Programmatic Manager
Sep. 2019 - May. 2021London, United Kingdom · On-siteMain responsibilities & duties:
•Manage a team of one report within the Display & Programmatic in-house team
•Being accountable for meeting CPA targets on new user acquisition campaigns and CPD targets on customer retention campaigns
•Implement and adhere to brand guidelines when requesting new media assets or when launching new campaigns
•Oversee performance of in-house advertising platforms (MediaMath, AdForm, Google Ads, Flashtalking) and delegate campaign management tasks
•report results, challenges, developments, trends and opportunities to upline management
•explore new partnerships for high impact ad formats, data partners or MarTech and AdTech partners
•Liaise and manage external agencies and stakeholder if present Vertical: Online Gambling
Products: Sportbook, Casino, Live Casino, Poker, Slots
Markets managed: Germany, Spain, Sweden, Brazil, Mexico Success:
•Reduced CPA in Germany by over 50% year-on-year
•Delivered campaign audit for all markets with action points that led to more than doubling the number of attributed DSP conversions 3 months after changes were implemented
•Product and campaign launch in Mexico which became one of the top-performing campaigns by CPA across all markets
•Won internal bid to in-house Programmatic from an external agency in Germany. Result: CPA of programmatic campaigns met CPA target while direct display deals could maintain their performance or be improved as well
MediaMathSenior Specialist, PSO
Nov. 2018 - Aug. 2019London, United Kingdom · On-siteThe PSO (Programmatic Strategy & optimization) team helps to drive client performance and business outcomes. Through campaign management and optimization, PSO acts as a hands-on team for managed service clients and answers any questions from self service clients. Along with optimizing campaigns, PSO puts forward research and best practices development, putting out decks and one-sheeters for clients to refer to. PSO also offers Marketing Strategy Consulting to drive organization change to improve upstream marketer decisioning that affects brand growth. Roles & Responsibilities:
•Driving Client Performance and Managing Campaigns
•Research and Testing surrounding best practices and industry POVs
•Marketing Strategy Consulting Client verticals: Gambling, Software, Transportation
Optimised metrics: CPA, ROI, CPC, CTR, Viewability Rate Success:
•Conducted successful conversion lift study for Transporation client in South Africa
•Onboarded and grew new Gambling client account 9-fold within 4 months by exceeding their CPA target
DataXuCustomer Success Manager
Oct. 2016 - Oct. 2018London, United Kingdom · On-siteMain responsibilities & duties
•Lead top and mid-tier customers within the Platform Solutions team
•Develop and maintain a strong understanding of the customer’s business goals and challenges
•Driving toward “trusted advisor” status with the customer
•Provide product knowledge & industry guidance on best practices to effectively leverage the
DataXu platform to meet customer’s needs.
•Prepare and manage regular customer meetings: Leading weekly status meetings, delivering
Quarterly Business Reviews
•Drive and support DataXu product adoption & growth among dedicated portfolio of customers
Develop and implement Customer Success Plans for dedicated portfolio of customers
•Support pre-sales activities for mid and top-tier opportunities Client verticals: Cyber Security, Tech B2B, Gambling, Electric Components, Finance, Food, Tourism, Entertainment, Telco
Optimised metrics: CPA, CPC, CPM, CTR, VCR, Viewability Rate Success:
•onboarded 27 new advertiser accounts over two years
•my client portfolio accounted for ca 25% of EMEA net revenue in Q3 2018
•managed to grow several client accounts by 30% to 60% in platform spend YoY
Unibet GroupRTB Manager
Mar. 2016 - Sep. 2016London, United Kingdom · On-siteMain responsibilities & duties:
•Grow the newly set up in-house trading desk by scaling up platform spend and launching prospecting and retargeting campaigns in all relevant markets
•Drive user acquisition through Programmatic and RTB campaigns
•Develop and implement business plans to deliver agreed RTB commercial objectives (i.e. CPA)
•Ensure RTB sales development and account management: managing and developing relationships with existing and new clients
•Work with Product Management and Marketing departments while providing structured market feedback and agree on positioning, key messages, sales tools, marketing plans, and other required support to meet RTB revenue objectives
•Align central and local strategies and ensure the local delivery of the global strategy Vertical: Online Gambling
Products: Sportsbook, Casino, Poker
Brand portfolio: Unibet, Maria, Stan James
Optimised metrics: CPA Success:
•single-handedly launched and managed multiple campaigns in 9 different markets
•scaling up annual spend to a high 6-digit figure
Unibet GroupPerformance Marketing Specialist
Nov. 2014 - Jan. 2016London, United Kingdom · On-siteMain responsibilities & duties:
•Facilitate the process of scanning, analysing and negotiating with new business partners and suppliers for Customer Acquisition campaigns, which include but is not limited to the following activities: SEO search (keywords scanning, analysis and optimisation); New Media search (identification of customer acquisition opportunities with mobile, in-app and other new and non-traditional channels); Digital Media search and analysis;
•On-going cooperation with local campaign, marketing and affiliate managers with regards to implementation of new business, local search keywords and other customer acquisition related queries
•Management and motivating of new and existing affiliate relationships
•Maintenance of new business email distribution list to collect customer acquisition opportunities from the wider corporate environment
•Supporting performance marketing team by operational assistance with particular campaigns and/or partners
•Monitor and analyse results of the tests with regards to new customer acquisition campaigns, including weekly and monthly KPI reports
•Assist with research and analysis of market trends and industry events
Unibet GroupCampaign Manager, Germany
Jun. 2013 - Nov. 2014Wimbledon, LondonRole responsibility: Manage, through content on the website and successful email marketing campaigns, growth and increased lifetime value of our existing customer base within Germany Key Accountabilities of this role are • Adapt centralized CRM plans to suit local market to grow customer lifetime value • Develop local personalized / targeted campaigns using relevant customer channels • Implement segmented CRM campaigns for activation, retention and reactivation of existing customer base (base management). Sports book, Casino, Poker, Soft Games, Bingo • Cross-sell and up-sell gambling products to existing database using relevant customer channels • Analyze and monitor the local market: competition, customer insight and trends • Co-ordinate outbound marketing activity by liaising with product teams, briefing data , copy and graphics requirements, setting up related bonuses and testing customer response mechanisms through CRM interface • Other CRM related activities including translations of betting criteria, poker and casino tournament mechanics.
SAE InstituteAudio Supervisor
Nov. 2011 - Jun. 2013Supervision of practical facilities (recording studios, computer hardware and software, audio equipment) whilst they are being used by students; giving technical support and creative advice to students; advise students on completion of their assignments; maintenance of practical areas (fault reports, repairs, cleaning, installation); conducting H&S checks; liaising with relevant departments (administration, lecturers, managers); student account administration; to ensure all in-house policies are followed and adhered to; marking assignments; taking practical exams and tutorials with students.
Win TechnologiesGerman Customer Service Executive
Jun. 2011 - Nov. 2011multilingual customer service (German and English) for online casino and sport bets brands. Multitask role with taking phone calls, chats and emails simultaneously, player account management, database management, contact archiving, personal documents verification, inbound and outbound services (incentive offer schemes).
LOLA Staffing & TORO CrewingPromotional Staff
Dec. 2010 - Apr. 2011promotional and hospitality work, brand communication
AvantgardeFreelance promotional staff for brand experience & experiential marketing campaigns
Oct. 2007 - Jul. 2009Germanyupsell and advertise various lifestyle brands through in-field promotion
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