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Work Background
Brewster AcademyMarketing Director
Sep. 2023New Hampshire, United States · Hybrid
MacMarketing Services, LLCFounder
Jul. 2023Laconia, New Hampshire, United States · On-site* Created the organization's mission and vision statements for use by employees.
* Defined company roles and responsibilities to establish and enhance processes.
* Establishing strong relationships with customers, vendors, and strategic partners.
NFPASr. Director, Product and Brand Marketing
Aug. 2016 - Jul. 2023QuincyMy strategic oversight and management of an $8M annual marketing budget resulted in impactful results for the organization's growth and profitability. My extensive marketing leadership experience reflects a relentless pursuit of excellence, strategic innovation, and a dedication to tangible results. Transforming strategies, optimizing budgets, and fostering high-performing teams consistently drive exceptional outcomes, significantly impacting the organizations I serve. • Directed design and execution of marketing initiatives to transform marketing channel investments from offline (print) to exclusively online channels to drive performance, measurement, and profit optimization.
• Identified the need for broader marketing, media, and creative bandwidth. Led the RFP selection process, contract negotiations, onboarding, and daily management of three external service agencies.
• Responsible for management of outside media, creative, and PR agencies to deliver integrated communications plan to boost revenue and awareness to meet defined return on ad spend key performance indicators year over year.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Drove outbound marketing strategies to improve awareness, sales pipeline, and market position.
• Developed strongly differentiated product positioning and messaging to drive product sales and awareness across product lines globally.
• Revamped operational plans and organization structure twice to refocus staff, align processes with business objectives, and enhance operational efficiencies. • Built solid relationships and created positive brand experiences, amplifying awareness across multiple product lines. As a mentor, I nurtured a team of marketing professionals, empowering them to excel in their roles and contributing to the organization's success.
Decibel MediaDirector of Digital Media
Aug. 2015 - Jul. 2016Greater Boston Area• Invited to join this start-up media agency as digital practice lead. • Oversaw the daily operations of all digital marketing activities and monitored alignment with the campaign strategies and goals.
• Led a team of digital media specialists who served 16 clients and offered mentoring and coaching to build knowledge and skills. • Managed budget allocation and resource utilization to maximize ROI.
• Developed and validated media buying strategy across digital display, remarketing, social media, paid search, and emerging media (video, mobile, in-app). • Leveraged media management tools to prepare, schedule, deploy, and measure all campaigns.
• Tracked and reported campaigns using campaign manager and dashboards.
• Determined monitoring benchmarks to analyze and optimize campaign performance.
Brigham and Women's HospitalDirector of Digital Engagement, Development Communications
Mar. 2015 - Aug. 2015Greater Boston Area• Drove the digital engagement team to deliver quality digital fundraising campaigns on time and within budget.
• Managed and deepened donor and prospect engagement using owned and paid digital media channels.
• Identified new digital communication opportunities and coordinated with departments to evaluate them and integrate them into fundraising campaigns.
• Created a metrics dashboard to track, measure and analyze digital programs; generated regular actionable reports for leadership.
• Analyzed and actively used data and metrics, made informed strategic decisions, and created accountability for results.
• Directed in-house design and outside media agencies to develop high-quality creative assets and media campaigns.
Thompson, Habib & DenisonVice President, Digital Marketing
May. 2011 - Jan. 2015Lexington, Massachusetts•Hired by the Senior management team to build and grow the agency's first digital fundraising team and identify business growth and productivity opportunities.
•Increased company growth through collaboration with the new business team and account directors by selling in digital fundraising opportunities to complement established direct mail fundraising programs as a means to increase client fundraising revenues.
•Collaborated with senior management to develop strategic initiatives and long-term goals.
•Recruited and managed a staff of seven employees to maximize productivity while training staff on best practices and protocols in digital fundraising.
•Established performance goals for the department and outlined processes for achievement.
•Analyzed industry trends and tracked competitor activities to inform decision-making.
•Developed innovative digital marketing fundraising strategies to maximize client missions through integrated fundraising campaigns, community mobilization, and increasing brand awareness.
•Client portfolio included: Alzheimer’s Association, Birthright Israel Foundation, the Leukemia & Lymphoma Society, and Make-A-Wish Foundation, among numerous others.
Forge WorldwideDirector, Media Strategy (Independent Contractor)
Jul. 2010 - Apr. 2011Boston, MaKey Responsibilities Led the Forge Worldwide team to crafting innovative paid media campaigns for Kaspersky Labs. Collaborated with leaders across the agency to pitch new business. Managed media buying agency in executing strategy. Managed the paid media team, vendors, and media operations across the agency.
Blitz MediaVice President, Digital Services Group
Jan. 2008 - Jun. 2010Needham, MA• Spearheaded the digital strategy, planning, buying, execution, and analyses across 20+ B2B and B2C clients through collaboration with team and decision-makers.
• Managed financial, operational, and human resources to optimize the business performance of a team of seven.
• Identified opportunities to improve business process flows and productivity
• Owned department P&L and ensured the digital services team met monthly revenue targets of $100K- 200K by delivering comprehensive digital media plans that consistently achieved targets for increased revenue. • Represented the organization at industry conferences and events.
• Identified and resolved employee issues, promoting better collaboration and mutual respect.
• Client industries included technology, travel, retail, telecommunications, entertainment, education, healthcare, pharmaceutical, and aerospace. • Guest speaker in interactive media strategy and buying presentations for key Blitz clients: Feld Entertainment, Entercom, Babson University, and Merck.
DigitasVice President, Associate Media Director
Mar. 1993 - Jul. 2004Key Responsibilities Managed integrated media strategy/planning/buying and development of effective direct marketing strategies for high-profile clients such as: American Express, AT&T, Celebrity Cruise Lines, Dell, Delta, Disney, FedEx, General Motors, IBM, InterContinental Hotels Group, Johnson & Johnson, K2 Bike, Kodak, L.L. Bean, and Time Life Books. Served as key client contact on all media related issues to ensured project objectives were met on schedule and within budget. Worked closely with account service to understand client’s objectives and develop effective direct marketing media strategies. Collaborated with interdepartmental teams such as creative, measurement, technology, and marketing, to ensure synergistic campaigns were developed and executed to ensure program effectiveness. Supervised media planning, buying, and operational staff, growing and developing staff from two employees to over 100. Managed staffing allocation, P&L, and people initiatives such as recruiting, learning and development, career performance, and employee retention.
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