Marketing Strategist/Expert ◈ Broadly talented Senior Marketing Leader with extensive experience in Director and VP roles@MacMarketing Services
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With over 20 years of experience, leadership, and network building with a cooperative, collaborative style and a commitment to doing work that has a real impact on the world, I founded MacMarketing Services based on an emerging unmet need I've observed in the marketing industry.
Marketing and media teams are always in demand and busy! Whether they are in-house or agency side, there are never enough hours in the day to get the job done. Often the most cost-effective solution is to hire expert, flexible, on-demand "reinforcements" to take projects from concept through to completion. This unmet need is what motivated me to launch MacMarketing Services.
I am a creative, results-driven marketing professional with experience in integrated marketing strategy, campaign management, implementation, and measurement/analytics. I have vast knowledge and expertise in building, growing, and leading organizations to create award-winning, successful marketing campaigns in non-profit and commercial industries.
My career began at Digitas in the early 1990s, where I gained unparalleled experience in the direct/digital marketing industry, working across various clients and industries. Following my 12-year career with Digitas, I built and led teams at National Fire Protection Association, Decibel Media, Brigham & Women's Hospital, Thompson Habib Denison, Blitz Media, Forge Worldwide, and Crunch Brands.More...