Cassandra Gulia

ABM Marketing Manager @Entrust

Business OwnerMarketingDesignEducationConsultingUnited StatesBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerSMM ManagerSEO ManagerEmail Marketing ManagerInfluencer Marketing ManagerDigital Ads ManagerEvent ProducerCreative ProducerCopywriterMarketing Analytics ManagerBusiness AnalystAdvisorAssociateEngagement ManagerAssociate PartnerPartnerResearcherProfessor

Cassandra Gulia is a seasoned marketing professional, currently serving as the ABM (Account-Based Marketing) Marketing Manager at Entrust, a leading provider of trusted identity and secure transaction technology solutions. She is a passionate marketer with a proven track record of developing and implementing innovative marketing strategies aimed at driving business growth and enhancing brand visibility. Cassandra is adept at leveraging customer insights to deliver on-point marketing campaigns and initiative

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Network Power<100 people

Roles

🔥57%

Startup Founder

💸57%

Marketing

🐦28%

Design

Geos

🇮🇳42%

India

🇦🇪14%

United Arab Emirates

🇺🇸14%

United States

Work Background

EntrustRegional Field, Channel and ABM Marketing Manager, Digital Security Solutions

Jul. 2022Remote• Assess business and market needs into actionable sales and marketing programs for global enterprise accounts. Plan and execute over 30 marketing events, touching over 200 customers and generating 300+ new leads. • Work side-by-side with Sales Teams and Channel Partners to create, execute, track and refine comprehensive channel marketing and/or account-based marketing plans, campaigns and programs. • Develop, set-up, and scale best-in-class practices in the following areas: 1. two-tier distribution channel marketing, 2. targeted account-based sales and marketing, 3. global marketing campaign adaptation to country-specific markets, and 4. partnering with local Sales and SDR Teams. • Acquire, nurture, and qualify leads that convert into measurable sales growth for a portfolio of technologies, products and solutions including Identity and Access Management, IoT Security, Digital Signing, Digital Certificates, Hardware Security Modules HSM, and Cloud-hosted HSM. • Research and analyze the region’s strategic named accounts. Use predictive analytics and purchasing intent data to target the right decision-making individuals and their organization in your ABM plans. • Partner with the region’s distributors and their resellers. Manage MDF (market development funds) and field marketing program spend to enable channel partners to grow sales of digital security with SMB/SMEs. • Collaborate and project manage colleagues in Marketing Operations, Digital Marketing and Brand, and outside marketing agencies to design, develop and execute content, creative and campaign experiences targeting senior level decision-makers and buying committee. • Lead the planning, development and execution of 1:1, 1: few and 1: many local events and experiences. • Leverage analytics tools to track, measure, report and optimize marketing campaign and program performance to exceed quarterly and annual sales, sales pipeline, and funnel performance targets

SeatedBrand Ambassador

Apr. 2022RemoteSeated is an app that rewards consumers for dining out, ordering pickup or getting delivery from local restaurants. Seated is the first dynamic pricing platform for restaurants--we help fill their seats while providing members incredible rewards to top brands and unique experiences. Here at Seated, we strongly believe that restaurants are a vital part of our community. Through best-of-breed technology, our mission is to help ensure their continued success as they provide amazing meals and one-of-a-kind experiences. We currently drive demand to over 1,000 restaurant partners across 4 US markets, helping to grow both their dine-in and online order sales. For each meal enjoyed, our members earn rewards to top brands like Uber, Sephora, Target, Amazon & CB2, building a loyal member community to support our local restaurant partners.

AnsiraDirector, Engagement Lead

Jan. 2022 - May. 2022Remote• Managed a book of business totaling $10M including the following brands: Cracker Barrel, Marcus, a Goldman Sachs Co., Teladoc, United Healthcare, Behr. • Managed client relationships by being a thought leader and trusted advisor in the email and MarTech space. • Contract management delivery of SOWs - ensuring accountability, quality and profitability in the work and services delivered - and the management of a Senior Engagement Manager supporting the account. • Managed multi tactical email campaigns/ programs and orchestrated the efforts of team members and processes across multiple, concurrently running campaigns. • Partnered closely with the PMO and Cross Channel Campaigns team to ensure process, templates and tools are leveraged across the account and refinements are made where needed. • Partnered closely with COE leads to make certain the right resources are in place to deliver on the work as efficiently and effectively as possible. • SME over design, execution, and management of cross-channel marketing programs (specifically email) inclusive of technology platforms and vendor partners leveraged. Will collaborate with internal, client and vendor teams to maximize the efficiency and effectiveness of marketing programs, and ensure our clients get the most out of their tech investments. • Responsible for defining the right teams necessary to achieve the work and partner closely with team leads when this is not the case. • Budget management - at client level for entire program (utilizing/summarizing specific burn reports). • Financial performance monitoring (margin health) Managed issues/risks & escalations to Portfolio Leadership Team (delivery health) Is a business expert, has deep understanding of Ansira's offerings and the ability to identify organic growth opportunities Close partner to Client Partner to grow the relationship and account revenue. •Led the scoping and planning efforts for assigned clients to ensure alignment of business goals.

PowerfrontMarketing Director

Jul. 2021 - Oct. 2021Remote• Created and implemented data-driven marketing strategies to drive acquisition and retention of INSIDE customer engagement solution. • Collaboratively built demand models for maximizing MQLs to ensure sales success with $1.4M in pipeline. • Led the following strategic areas: Branding, Web and Digital, Public Relations, Social Media, Marketing Communications, Product, Marketing, and Events. • Led and mentored a lean team of marketing professionals.

Lumen TechnologiesLead Integrated Marketing Manager, Customer Success

Sep. 2020 - Jun. 2021United States · Remote(Formerly CenturyLink) Lumen connects the world. We are dedicated to furthering human progress through technology by connecting people, data, and applications – quickly, securely, and effortlessly. Everything we do at Lumen takes advantage of our network strength. From metro connectivity to long-haul data transport to our edge cloud, security, and managed service capabilities, we meet our customers’ needs today and as they build for tomorrow. • Managed planning, strategy and execution of global integrated marketing programs to support $1M+ Large Enterprise, and Top Tier segments of business. • Lead ABM initiatives for these segments while continuously working in lockstep with sales to optimize campaigns and drive net-new pipeline creation, in addition to running pipeline progression ABM campaigns. • Partner with BDR management to analyze performance of inbound campaigns including MQL to SQL conversion rates and Outreach sequence response rates to identify areas for improvement.

CenturyLinkLead Marketing Manager, Segment Marketing, Enterprise - Acquisition/Cross-sell/Upsell

May. 2017 - Sep. 2020RemoteCenturyLink (NYSE: CTL) is a technology leader delivering hybrid networking, cloud connectivity, and security solutions to customers around the world. Through its extensive global fiber network, CenturyLink provides secure and reliable services to meet the growing digital demands of businesses and consumers. CenturyLink strives to be the trusted connection to the networked world and is focused on delivering technology that enhances the customer experience. Learn more at http://news.centurylink.com/. • Managed the SMB lead gen strategy to drive customer renewals by $1.2-2.5M in annualized revenue. • Led the SMB go-to-market of multiple product launches that generated a 60% conversion rate for Managed Hybrid SD-WAN, Cisco Meraki and UCaaS. • Executed lead gen programs using predictive analytics for $2M of revenue-at-risk. • Analyzed segment performance and made recommendations to improve key product sales.

Birch CommunicationsMarketing Manager

Aug. 2016 - Apr. 2017Atlanta, Georgia, United States · HybridBirch is now Fusion Connect, a leading provider of cloud communications, connectivity, & computing for SMB/enterprise. • Launched go-to-market campaigns for cloud and fiber solutions yielding $28M in total contract revenues. • Won six Hermes Creative Awards for Marketing and a Silver Stevie Award for a top performing sales leader. • Researched, designed, and implemented marketing strategies to drive revenue. • Led the strategy and execution for B2B demand generation campaigns across all channels, including website, email, conferences, events, media outreach and social. • Analyzed, tracked, and reported on ongoing B2B marketing initiatives and present data-backed reports to Marketing Management. • Ensured that all marketing collateral aligns with our brand voice and image. • Participated in advertising brainstorming sessions with the marketing team to develop concepts that the creative team could design. • Coordinated the creation of thought leadership content to help drive technology, program awareness/adoption and position key Birch leaders, stakeholders as subject matter experts to attract media exposure and secure interviews. • Wrote articles, edited whitepapers and provided content for PR and social media. • Developed landing pages that move prospects efficiently through the sales funnel in Hubspot. Identified and helped create content assets for the different stages of our buyer journeys. • Worked with our marketing and sales teams to ensure both long- and short-term company goals are met. • Participated in market research efforts as needed to improve advertising ROI and inform product development decisions.

Cbeyond - now a Birch CompanyCommunications and Customer Lifecycle Analyst

Apr. 2014 - Aug. 2016Atlanta, Georgia, United States · On-site• Built the CLM Discipline from the ground up alongside the leadership of the Director of Operations. • Leveraged technology for and launching multiple communications channels and creating repeatable and scalable processes to ensure long term success. • Executed daily corporate communications and monthly newsletters to 4K employees companywide with an average open rate of 70%. • Created digital marketing assets to support product launches, process changes and any other events impacting sales channels. • Implemented processes necessary to produce monthly and quarterly reporting of key customer experience surveys, product health checks, service requests and metrics.

The Information Management ForumCommunications Manager

Jul. 2013 - Mar. 2014The IMF is the best source of unbiased information in IT. Since 1975, we have remained unique as a vendor-free, enterprise-wide membership for IT executives to share best practices and ideas. Our members are industry leaders who favor intellectual discussion over packaged opinions and diverse backgrounds over geographic or industry specific groups, opinions and diverse backgrounds over geographic or industry specific groups. • Responsible for quarterly events, social media content, analytics, brand reputation and creative direction. • Wrote, edited and published 2 IT reports/ebooks per week. • Deployed daily Mailchimp email blasts. • Created and managed content for the IMF website via CMS. • Analyzed search traffic and keyword activity using Google Analytics and Webmaster Tools. • Increased overall content production by implementing monthly editorial calendar.

Alliant Insurance ServicesCommunications Assistant

Jul. 2012 - Jun. 2013Alliant Insurance Services is among the largest and fastest-growing insurance brokerage and consulting firms in the United States. Fueled by entrepreneurialism and driven by results, Alliant operates on the belief that more is possible and expectations are meant to be exceeded. Our clients and partners have profound confidence in us to deliver in all market climates through the design and delivery of innovative solutions and services across a broad range of industry verticals. • Edited marketing materials to exceed client expectations in InDesign. • Created executive presentations. • Executed client surveys in Qualtrics and Survey Monkey. • Published work to Zmags to deepen customer engagement and brand recognition.

Professional Photographers of AmericaMember Value & Recruitment Coordinator, Customer Experience

Sep. 2011 - Jul. 2012On-site• Managed degree program, including merit tracking and notification of eligibility for all awards and degrees & logistics of the annual Award & Degree Program. • Wrote articles for PPA’s weekly e-newsletter & social media presence. • Wrote an article that was featured in Professional Photographer Magazine August 2012 issue. • Worked with the Director of Membership, Communications Specialist and Graphic Design Team to action monthly marketing campaigns and execute an annual retention plan. • Managed the delivery of new member quarterly gifts and monthly postcards for 5K recipients. • Coordinated and moderated monthly Member Essential Webinars for over 200 attendees. • Managed current Discount Partners and new partners. • Monitor/reorder degree program inventory as needed & fulfill replacement and order requests in a timely manner. • Work closely with the Director of Membership to maintain member satisfaction. • Developed and retained a good working knowledge of PPA, its member programs and benefits, the professional photographic industry, copyright issues, PPA's Indemnification Trust, and PPA's membership database and processes. • Actively sought out new member benefits to create additional value for PPA and other allied associations, collaborating closely with other staff members to ensure compatibility and revenue. Respond to member inquiries quickly and efficiently. • Monitored the Community Networks & Merits & Degrees portions of the website to ensure information & resources remain accurate and up to date. • Held monthly member value webinars for association members.

Air CanadaBilingual Customer Sales and Service Agent

May. 2009 - Jan. 2011Toronto, Canada Area · On-site• Served (Check-in/Gate) thousands of international passengers at Pearson International Airport in Toronto regarding flights, fares, destinations, and special offers. • Use Air Canada’s in-house reservation system to make new flight reservations or modify existing bookings. • Ensure customer satisfaction by providing timely resolutions to customer inquiries. • Bilingual fluency in French.