James Batista - Senior Frontend Engineer - Web Developer, Port Rhombus

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Work Background

Trevelino/KellerDirector of Web Development

May. 2023Atlanta, Georgia, United States · Hybrid- Provide strategic direction and exemplary leadership for the web development team, ensuring alignment with overall business objectives and goals. - Manage and oversee the entire web development process, including planning, design, development, testing, and deployment. - Collaborate with cross-functional teams, such as marketing, design, and IT, to define project requirements and consistently deliver high-quality web solutions. - Develop and implement web development standards, best practices, and coding guidelines to ensure consistency, efficiency, and maintainability. - Stay up-to-date with emerging web technologies, trends, and industry developments, making informed recommendations for their adoption to improve web development processes and outcomes. - Collaborate with stakeholders to gather requirements, define project scopes, and foster effective communication throughout the development lifecycle. Additional Skills: - SEO audits, identifying technical SEO issues, such as broken links, duplicate content, and crawl errors, and provide recommendations for resolution. - Apply strong visual design skills, including a deep understanding of typography, composition, and color theory, to create visually appealing and user-friendly sitemaps, wireframes, task flows, and navigation flows for effective web development projects. - Demonstrate extensive experience in building and maintaining websites in WordPress, specifically within the Divi theme, ensuring seamless user experiences across desktop and mobile platforms. - Skilled in setting up web hosting and successfully migrating/taking websites live, with expertise in hosting platforms such as WP Engine and others... - Apply expertise in web-based technologies and concepts, including HTML, CSS, JavaScript, jQuery, and PHP, to drive the development and implementation of front-end solutions for enhanced user experiences.

The Weather Company, an IBM BusinessSenior Creative Engineer

Apr. 2021 - May. 2023- Managing/Architecting all Frontend builds for Weather products on mobile and desktop browsers - Responsible for Github maintenance/workflow/builds/training and reviewing code from other developers on the team - Providing appropriate level of detail in commit/pull request messages and Github releases in Weather's creative Ad repositories - High personal code/development standards (peer testing, unit testing, documentation, etc) - Knowledge of issues that may arise in cross-browser compatibility and how to solve them - Capable of building reusable code and libraries. - Work closely with designers, product managers and various other departments to craft the best user experiences for our creative Ads - Accurately estimate deliverable timelines - Working understanding of the Agile development cycle & programming techniques & tools for modern Web-based applications. - Innovate and create solid ad products that delivers a great user experience for complex interactions - Thoroughly test weather Ad products in application/desktop browsers to ensure the highest possible quality of our creative builds - Maintain understanding of current technologies and practices through continuing education, reading, or participation in professional conferences / workshops Actively contribute knowledge and ideas to an innovative and growing team

The Weather Company, an IBM BusinessCreative Developer

Feb. 2017 - Apr. 2021Greater Atlanta Area• Daily tasks include maintenance, streamlining, and troubleshooting Creative templates in DFP/GAM, and developing tools to streamline common operational practices and processes. • A Creative Hybrid - The ability to quickly jump back and forth between Adobe Software and Coding editors depending on what's being executed. • Involved in brainstorming and building proofs of concept for new Creative Ad Products in Weather’s Publisher Emerging Platforms, which today include: Desktop Computers, Laptops, Tablets & Mobile (both iOS and Android), SmartTV’s, and any ongoing emerging devices. • Consulting on technical capabilities centered around media capabilities (EX: HTML5/CSS3/JavaScript Technologies) on the Product side of the business. This includes getting involved in Agile planning sessions, hands-on collaboration with the Development teams, building concept demos, documentation, and experimenting with never before seen executions. • Managing core JavaScript libraries that are relevant to Weather Co.'s DFP/GAM Ad Serving environment. • Debug next level Ad Products that serve on weather company's platforms • Collaborate with and execute major cross-platform executions as a team, or independently when needed • Maintain developers Github with HTML5 and Javascript templates • Transforming designs into clean, responsive HTML/CSS, consistent across common browsers • Writing logs of detailed level technical and functional specifications documentation within the ad products built for Weather. • Prototyping Ad Products For Mobile Web and in-app for weather channel

Multimedia PlusInteractive Developer

Mar. 2014 - Sep. 2016Greater New York City Area- Required extensive knowledge of Action Script 2/3, Script Based Animation, Object-Oriented Programming, Flash Video (Progressive or Streaming), Event Driven Programming and XML - Required knowledge of MXML, Flex Framework, Adobe Flash API and CSS - Required Creative and artistic ability - Built HTML5 activites (Handcoded, Adobe Edge, Captivate) - Developed a few Javascript animations for the browser testing on iOS - Worked with Backend Developers to connect apps - Edited and compressed Video projects for apps - Worked in a team based environment with other developers - Demonstrated ability to accurately estimate and scope development work - Developed Multimedia for Standalone PC Applications and/or iPad tablet Applications - QA all of developed apps and content prior to handing off to the production team - Handled User Interface Design, Information Architecture, & graphic design using Adobe Indesign, Illustrator and Photoshop - Created Animations for projects using Adobe Flash - Programmed complex design specifications during implementation in Flash Builder - Reported to Application Lead on project completion - Clear Communication with Art director and Project Managers for all projects - Had Opportunities for exploring the latest strategies and technologies for potential application enhancements

BBDOFreelance Developer

Jan. 2014 - Mar. 2014Greater New York City Area- Managing/Creating Rich Banner Units (All using The GreenSock Animation Platform - GSAP) - Converted and developed Flash Banner ads to HTML5 - Tested browser compatibility (Javascript/HTML) - Utilized Mediamind & Doubleclick, AS2 & AS3 - Managing multiple projects in a fast-paced environment - Created & concept Animation Ideas - File optimization & compression on Banner Units - Prepared Photoshop files for Flash development - Provided feedback on creative concepts, as it relates to technical feasibility - Provided appropriate feedback on the status of project work or problem resolution - Kept open and continuous communications with project managers and other members of team with regard to workload and project challenges

DiMassimo Goldstein (DIGO)Freelance Flash Developer

Jan. 2014 - Jan. 2014Greater New York City AreaFreelance Project: Developed a standard banner unit for one week, which required strong AS2 and AS3 experience and knowledge of industry standards and practices.

mcgarrybowenInteractive Developer

Apr. 2011 - Dec. 2013Greater New York City Area- Managing/Creating Rich Banner Units (All using The GreenSock Animation Platform - GSAP) - Uploaded and managed ads through Mediamind, Doubleclick, and Eyewonder - Managed multiple projects in a fast-paced environment. - Create & Concept Animation Ideas - Collaborating with other Developers - Coded all in Actionscript 2.0 & 3.0 - Invovled knowledge on file optimization and compression - Expertise at prepping Photoshop files for development. - Provided feedback on creative concepts, as it relates to technical feasibility - Provided solutions in line with approved design specifications - At times involved with developing prototypes to help with selection of solution options - Provided estimates for development work to include analysis, programming and testing - Participated in internal and client production reviews - Provided appropriate feedback on the status of project work or problem resolution - Analyzed software problems and provide solutions to those problems - Keep open and continuous communications with project managers and other members of team with regard to workload and project challenges

VMLFlash Developer (Freelance)

Nov. 2010 - Mar. 2011- Managing/Creating Rich Media & Standard Banners - Using Mediamind, Doubleclick, and Eyewonder - Maintenance on Microsites, and Existing Flash Websites - Detail oriented/managing multiple projects in a fast-paced environment. - Create & Concept Animation Ideas - Collaborating with other Developers - AS2 & AS3

DeutschFreelance Developer

Oct. 2010 - Oct. 2010- Managing/Creating Rich Media Banners/Animations for Various clients - Detail oriented/managing multiple projects in a fast-paced environment. - Collaborating effectively with other staff members.

Visual Goodness Inc.Freelance Developer

Sep. 2010 - Oct. 2010- Managing/Creating Rich Media Banners/Animations for Various clients - Detail oriented/managing multiple projects in a fast-paced environment. - Collaborating effectively with other staff members. - File optimization and compression - Expertise at prepping Photoshop files for Flash development.

TBWA Chiat DayFlash Developer

Mar. 2007 - Aug. 2010- Follow all clients brand guidelines - Build interactive flash presentations for pitches and clients - Work in a fast paced team environment, and met tight deadlines - Assigned developer to the Creative director for special projects - Involved with the company blog creating entries, & keeping the company updated with the latest flash technology and Flash sites/Banners - Interpret & develop from Photoshop/Illustrator storyboards - Image & file size optimization for Flash Banners/Sites - Clean ,smooth, and advanced animation techniques (timeline and code) - Maintain clean and organized file system - Work closely with project managers and art directors / Attention to detail - Work with ad serving platforms such as Eyeblaster, Dart Motif, & Pointroll - Upload final media to server, maintain clean and organized - Created background music/sounds for projects/websites/banners/and videos

Agent 16Freelance Flash Developer

May. 2006 - Jun. 2006Created a Flash Microsite for Camel Cigarette boxes that had creative designs. Using assets from a new Book they published. The Project was for 3 weeks.