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Work Background
ClutchSenior Director of Strategic Partnerships
Jun. 2023RemoteAs the Senior Director of Strategic Partnerships at Clutch, a leading marketing retention and loyalty technology, my role is to orchestrate and enrich our partnership ecosystem. This spans from renowned tech giants like Microsoft, Oracle, Salesforce, and Shopify, to agile marketing agencies, innovative systems integrators, cutting-edge POS systems, and beyond. My directive is to foster strategic alliances that not only propel Clutch forward but also generate significant value for our partners and customers. Key Responsibilities: - Strategic Partnership Development: Spearheading the creation and execution of partnership strategies that align with Clutch's overall ambitions, ensuring strategic fit and mutual growth. - Development of a Tiered Partner Program: Architecting a tiered partnership framework to streamline engagement and growth opportunities. This model stratifies partners by engagement level, strategic alignment, and impact, fostering clear pathways for advancement. - Diverse Ecosystem Cultivation: Championing the development of a comprehensive partner ecosystem that spans from global tech giants to agile startups and innovative integrators, ensuring dynamic and robust market engagement. - Performance Metrics and Analysis: Implementing a rigorous, data-driven approach to evaluate partnership performance, leveraging key metrics to optimize outcomes and strengthen relationships. - Integration and Go-to-Market Strategy Alignment: Identifying key technical integration opportunities and aligning on go-to-market strategies with our partners to amplify our collective strengths and achieve shared market success. As I lead Clutch's strategic partnership initiatives, my commitment is to cultivate an environment of innovation, collaboration, and shared achievement. With a keen eye on the future and a dedication to execution, I am driven to elevate our partnerships, delivering unparalleled value across our network.
AmazonSenior Customer Success Manager
Nov. 2021 - Jun. 2023Tempe, Arizona, United StatesCreate custom marketing e-commerce strategies for portfolio of eight enterprise Selling Partner businesses ranging between $25-250M in annual revenue. Provide marketing channel recommendations and strategic growth tactics to improve bottom line and customer experience. Planned, created, tested and deployed system life cycle methodology to produce and improve high quality internal Amazon processes to meet and exceed customer expectations. Researched industry and marketplace trends to develop marketing solutions and enhance business operations. Provide holistic ecommerce business support across Account Health, Catalog & Selection, Inventory & Logistics, Advertising, etc. Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals. Participate in 5 organizational projects to develop internal processes, simplify workflows, and integrate underutilized Amazon tools into a newer organization. Write corresponding project documents (PRFAQ, SOP, Launch Announcements) and present to executive leadership. Consolidate feedback and create surveys, time studies, and expand partner team collaboration to move projects forward. Serve as an onboarding guide and mentor for 3 team members. Complete over 115 interviews.
Rocket55Account Director
Jul. 2019 - Nov. 2021RemoteCreate business and industry-specific strategic marketing plans to outline digital and traditional marketing roadmaps, channels, and KPIs. Hired, supervised and coached a team of Account Managers. Produced trainings on digital and marketing strategy creation and act as C-Suite level support for their portfolios. Mastermind and execute successful digital marketing strategies through key channels, including paid digital, organic SEO, email marketing, etc. Utilized data visualization tools to effectively communicate business insights. Increased customer acquisition and ROI through continuous optimization. Lead upselling business development efforts to grow revenue and expand services within account portfolio.
Rocket55Senior Account Manager
Sep. 2018 - Jul. 2019Greater Minneapolis-St. Paul AreaCultivated productive relationships with business representatives for 45+ businesses and consulted with them closely to uncover needs and match to available solutions. Increased profitability and lifetime customer value by coordinating go-to-market strategy, implementation and post-sales service experience. Created training program for lower-level employees to increase sales and customer satisfaction. Designed and implemented digital, web and social strategies to align with client business goals. Created Account Director role out of client need and desire for career growth
TunheimMarketing Consultant
Jun. 2016 - Sep. 2018Bloomington, MinnesotaDeveloped technical and non-technical marketing presentations, public relations campaigns, articles and newsletters. Planned and executed events and marketing programs to increase qualified leads. Directed marketing plans for 25+ clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.
PeriscopeSocial Media Specialist
May. 2015 - May. 2016Minneapolis, MinnesotaAnalyzed and reported social media and online marketing campaign results for Buffalo Wild Wings account. Communicated with followers across platforms to promptly respond to queries and monitor reviews.
National Parkinson Foundation MinnesotaCommunications Specialist
Feb. 2015 - Apr. 2016Golden Valley, MinnesotaCommunicated company vision and tenants to key audiences to increase overall brand awareness and charitable giving. Participate in the preparation and management of two large yearly events. Coordinate vendor partnerships and prepare marketing materials to grow attendance.
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