Karen Germ - Fractional CMO, MKTG Savvy

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Work Background

KERV InteractiveVice President Marketing

Jul. 2022New York City Metropolitan Area

Out of Home Advertising Association of AmericaVice President Marketing

Mar. 2021 - Mar. 2022New York, United States

MKTG SavvyMarketing Communications Consultant

Jun. 2020New York, United States

TeadsDirector of Content and Public Relations

Jan. 2019 - Aug. 2020Greater New York City Area

TaboolaSr. PR & Communications Manager

May. 2016 - Jan. 2019Greater New York City Area-Responsible for developing and executing global corporate communications strategy for earned, paid and social opportunities -Managed multiple agencies in APAC in EMEA to support global PR strategy -Developed corporate narrative and key messages for product launches, partnerships and acquisitions -Supported CEO and other key executives developing talking points for speaking opportunities and media briefings

The OutCast AgencyAccount Supervisor

Jan. 2014 - May. 2016Greater New York City Area-Responsible for media relations, strategic planning, events and day-to-day account management for GE, WeWork, Amazon Books, Intuit, and Nest -Spearheaded GE’s Minds + Machines industry event by generating content, securing speakers, and executing strategic digital and traditional media plan -Led coordination of Nest’s official developer launch party by serving as liaison for eight brands, executing traditional media plan, managing design creative and negotiating with vendors

EdelmanSenior Account Executive

Sep. 2012 - Jan. 2014Silicon valley-Senior Account Executive for Edelman's consumer technology practice focused in music, mobile and consumer technologies -Responsible for media relations, account management, implementing editorial calendar of regular pitching, reviewing and approving client deliverables, staffing media briefings and trade shows, and strategic planning for eBay's mobile business, Cricket's Muve Music, Microsoft retail stores, Belkin, Linksys, StarMaker and At First Sight -Experienced in coordinating consumer campaigns, press meet and greet’s, parties, conferences and speaking panels with artists and company spokespeople -Knowledge manager for Edelman's 8095 Millennial insight group

EdelmanAccount Executive

Jul. 2011 - Sep. 2012Silicon Valley- Account Executive for Edelman’s consumer technology practice focused in music and mobile technologies - Responsible for ongoing media relations and product launches for eBay’s mobile business vertical and new technologies program, and for Cricket's Muve Music service - Media relations for official launch of BAMM.tv at TCD and SF Music Tech, direct event planning experience

EdelmanAssistant Account Executive

Apr. 2010 - Jun. 2011Silicon Valley- Assistant Account Executive for Edelman's consumer technology practice - Responsible for ongoing media relations, product launches, and reviews program for HARMAN, Int’l (JBL, AKG, Harman/Kardon) - Assisted in official launch of Cricket’s Muve Music unlimited wireless service plan - Provided account support for new business pitches

HQ Real Estate and Investment, LLCBrand Manager/PR Specialist

Jan. 2009 - Apr. 2010Scottsdale, AZ- Responsible for creating brand awareness for five companies under the parent brand - Primary activities included drafting and editing press releases, pitching news, media relations, and submitting speaking opportunities - Implemented social media strategy and developed content for Facebook, Twitter, blog posts, and weekly newsletter - Directly supervised team of interns by participating in the hiring process, providing company training, developing goals, and approving time cards for pay roll

The McRae AgencyIntern

Sep. 2008 - Jan. 2009Scottsdale, AZ- Provided support to account executives by creating media lists using Cision Media Directory software, performing administrative tasks and maintaining a calendar of both client and office events. - Drafted press releases for non-profit accounts and developed media lists of local targets - Participated in brainstorms for new business opportunities and contributed to proposals

FleurComGroupIntern

May. 2008 - Oct. 2008Scottsdale, AZ- Assisted in event planning and media relations leading up to Scottsdale Fashion week - Primary activities included drafting press releases and media alerts for local charities benefiting from fashion shows, maintaining media list, and writing copy for the website - Created and managed MySpace page for the event - Developed list of local businesses to approach for sponsorship opportunities and sat in on sales meetings

R EntertainmentIntern

Jan. 2008 - May. 2008Scottsdale, AZ- Performed detailed reconnaissance on venues, vendors, and appropriate contacts for upcoming local events. - Assisted in the organization, promotion, and coordination of the National Players Wives Association Annual Fashion Extravaganza held during Super Bowl weekend - Drafted and distributed press releases to regional media for events across the country