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Work Background
Fractional Manager ItaliaManager FMI
Mar. 2023Rimini, Emilia Romagna, ItaliaThe job of a Fractional CMO (Chief Marketing Officer on a part-time basis) involves providing directional and strategic marketing expertise to an organization without the need or cost of a full-time commitment. This role is particularly suited for small and medium-sized enterprises (SMEs) or startups that require executive-level marketing expertise but do not have the resources or volume of work to justify a full-time position.
Gili EdgingFractional CMO
May. 2021Pesaro, Marche, ItaliaMi occupo dello sviluppo e dell'esecuzione di strategie di marketing per la crescita aziendale. Sono responsabile della ricerca e dell'analisi dei dati del mercato, della definizione del posizionamento del brand, del monitoraggio delle tendenze dell'industria e della concorrenza, dell'ottimizzazione della spesa per il marketing e della misurazione del ritorno sull'investimento delle diverse iniziative di marketing. Utilizzo i vari canali di marketing, come il marketing digitale, il social media marketing, il content marketing e il marketing diretto. Mi relaziono direttamente con il Direttore Generale e proprietario dell'azienda.
CARP TrasportiMarketing and Communications Consultant
Jun. 2019Pesaro Urbino, ItalyI define the communication strategy for the creation and management of relationships with stakeholders, and the selection of the most appropriate means and methods for sharing messages to promote products or services, especially on the internet and social media. Turnover: 32.33 M (Source: reportaziende.it)
Wienerberger ItaliaMarketing Trainer - Senior Campaign Manager Google Ads
Sep. 2017Imola (BO) - ItalyI started my collaboration with Wienerberger with a contract for a course on web and social media marketing, which eventually developed into a more solid partnership. Today, I handle their Google Ads campaigns and, upon request, analysis of investments in digital marketing. In 2019, I directed a training course on Data Driven Marketing, for a total of 80 hours. 2018 Turnover: 26,857 M (Source: reportaziende.it) Wienerberger Multinational Corporation AG 2017 Turnover: 3.12 ML (Source: Wikipedia)
Prostand - Exhibition SolutionsMarketing and Communications Consultant
Jan. 2017 - Jan. 2023Rimini, ItalyFor Prostand, an Exhibition Solutions company part of the Italian Exhibition Group (Gruppo IEG), I create marketing plans that I then develop on a tactical and operative level. I create fully integrated campaigns that produce real business results. I am able to develop and activate assets at every stage of the marketing funnel. I design and realize editorial plans for the internet and social media. I handle the creative and realization phases of communication materials, both on paper (for example the Company Profile) and electronic (for example the website.)
Gruppo SGRMarketing and Communications Consultant
Oct. 2015 - Apr. 2019Rimini Area, ItalyGiven the company's diverse business sectors, I have worked on various projects, specifically including those for oil and gas, the business conference and events sector, and the fine-dining restaurants sector. During my 4 years of work for this company I did numerous projects, from the design of digital instruments including the websites of SGR Servizi, SGR Centro Congressi, QP Lunch, Intervento Pronto etc. to promotional campaigns on Google and Facebook, as well as the planning of the editorial calendar, the restyling of the brand, and even training. 2018 Turnover: 354 M
LABIRINTO COOPERATIVA SOCIALEInstructor and consultant in email marketing and E-Learning
Mar. 2009Pesaro Urbino, ItalyFor the Labirinto cooperative, I work as an instructor in their training courses. I am also a consultant and provider of email marketing technologies, as well as manager and instructor of their e-learning platform. 2018 Turnover: 26.62 M (Source: reportaziende.it)
Altre referenzeOther references
Jan. 1998 - Feb. 1998The following is a list of some of the companies with whom I have current working relationships or have worked with in the past. A complete list would be very long indeed; I apologize in advance to the companies I have omitted here.
SMG Energy - Centrex Italia (ongoing) Bravofly - Volagratis.com
WuBook: Online Booking Engine and Channel Manager Associazione Albergatori Pesarese APA (Pesaro Association of Hoteliers)
Roseo Hotels Group - Euroterme Bagno di Romagna, Sestriere, Assisi Demetra s.r.l. (ongoing)
Hotel Plaza Pesaro (ongoing)
Hotel Gala Pesaro (ongoing)
Cuochi di Marca Soc. Cons. a.r.l.
Symposium Restaurant
Olimar Letti bed company (ongoing)
Caritas Pesaro (ongoing)
Città dei Maestri (ongoing)
Art&Pix (ongoing)
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