Grupo GTEXGeneral Manager
Dec. 2011 - Mar. 2017BrazilRepresentative of the British private equity fund Actis in Scarlat Industrial operation (part of GTEX Group), leading the administrative, financial, industrial, commercial, marketing, and HR areas. Completion of the organizational restructuring, involving the definition of the strategic plan and turnaround process, reducing costs, generating cash, improving governance and internal processes. Business demerger (Gtex and Scarlat), leading negotiations with shareholders, defining liabilities and separating operating structures, resulting in a recovery in profitability. Extension of short-term bank debt. Review of go-to-market strategies, involving a review of channels and customer segmentation, increasing P&L by R$4 mm/year. Revenue recovery of 8% with a portfolio review and product relaunch (Clean Max) with high profitability. Automation of processes for managing trade marketing teams and sales management, guaranteeing the execution of the new commercial strategy focused on medium-sized retailers. Leading the company's sales process, from prospecting buyers, presenting the company, negotiating the terms of the sale, and the operation's phase-in & phase-out process.