Filippo Bruno Franco - Director Business Growth, Headout

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Work Background

HeadoutDirector Business Growth, Europe

Mar. 2022London, England, United Kingdom• Business Strategy and Category Management across EMEA markets. Reported to the VP EMEA Samuel Laufer • Established a XBRs mechanism to manage market teams performance • Growth Initiatives Leadership and cross functional teams management • Business New Verticals launch and Go-to-market strategy design and review for the EMEA region

factory14VP Business - Brand Category Management

Apr. 2021 - Feb. 2022London, England, United Kingdom*factory14 has been acquired by Razor Group* • VP of Business Brands Category Management. Cross-functional leadership for the B2C Business across the acquired online brands of factory14 portfolio brands operating on Amazon, Walmart, E-bay, Shopify and several other channels. Reported to the CBO and Co-Founder Gianluca Cocco. • Developing online strategies including ownership over core selection and pricing roadmaps. Negotiating business partnerships and analytics tools partnerships (i.e., third-party sellers’ platforms) with mid to large size organisations. • Supported the seller’s integration process while scaling the organisation based in multi geographies. Improved business visibility (KPI reporting dashboards) deploying MBR processes, Q4 Promotional operating procedures and piloting brand growth solutions on short and mid-long-term horizon across online distribution channels.

ÀLA.HAUSSESustainable E-commerce Strategy & Market Expansion

Jan. 2021 - Dec. 2021

PIC PartnersCo-Founder and Partner

Jan. 2021 - Dec. 2022London, England, United Kingdom

OmioHead Of Partnerships, Global

Apr. 2020 - Apr. 2021London, England, United KingdomBUSINESS LEADERSHIP & TEAMS: P&L owner & Commercial Senior Team Member. Oversight for Sales, Business Development, Product Innovation, B2B Partnerships (Key Accounts). Leading in-country teams and collaborating with technology teams on new product innovation, platform integration. GROWTH & BUSINESS DEVELOPMENT: Building B2B relationships with local relevant players. Negotiating with business owners, VPs / Directors and key public sector / transport organisations on new revenue streams, joint marketing initiatives, pricing / commercial terms (tenders), third-party (white label) solutions, and multi-country propositions for large corporations (multiple sectors). Reported to the CCO Julian Persaud.

OmioCountry Manager, Italy

Feb. 2019 - Apr. 2020London, United KingdomCOUNTRY GENERAL MANAGER & STRATEGY (ITALY): Leading country strategy and rapid growth acceleration with an aggressive approach to double annual revenues. Includes business cases, local market activation (brand visibility), customer retention and online proposition (digital experience) for a Unicorn e-commerce company (operating in 35+ countries). HIGH IMPACT RESULTS: Achieved impressive results with double-digit Year over Year growth (substantial increase in profitability with top and bottom-line growth). Leading sales, marketing and commercial initiatives to drive in-country sales performance, maximising opportunities across different transport verticals (Bus, Rail, Airports & City Hubs), growing new revenue streams (proposition launches) and develop B2B commercial partnerships.

Dauphine AlumniMentor and Coach

Jan. 2017 - Dec. 2021

AmazonSenior Manager, Fashion Category Europe

Jan. 2016 - Feb. 2019Londra, Regno UnitoSENIOR MANAGEMENT: Led Inventory Risk Management for the EU Fashion business with strategic, commercial, technology and operational oversight for managing all inventory risks and driving efficiencies across multiple Fashion Business Units (10+ key categories / segments). Led team (Senior Product Managers) providing expert guidance for 100+ Senior Fashion Buyers (large matrix team). GROWTH ACCELERATION: Achieved impressive results (sustained double-digit profitable growth). Strengthened inventory tasks to accelerate stock-turns with faster sell-outs to improve profitability, whilst deploying best practice across multiple regions with standardised workstreams (and processes) to accelerate profitable growth for a high-risk business given strong seasonal / promotional elements. CATEGORY EXCELLENCE TEAMS: Led cross-country collaboration in key hubs (i.e. Milan, Madrid, Paris, Munich & London) to maximise opportunities across different and prevent inventory risks, including direction on buying (quantities, ranges and selection), sales forecasting, annual planning and online merchandising. Used data driven KPI metrics (analytics) to make better portfolio, inventory and category decisions. SENIOR STAKEHOLDER MANAGEMENT: Collaboration with senior stakeholders (VPs & Directors), functional heads (Buying Systems, Pricing & Special Projects), Category Leads, Senior Buyers & Senior Inventory Managers. Managed VP / C-level strategic vendor review meetings (key account partners) to develop new opportunities and drive future sales performance.

AmazonLead Buying and Planning Manager, Fashion Category South Europe

Sep. 2014 - Jan. 2016Milano, ItaliaBUYING STRATEGY: Led supply and buying strategy, business development and operational performance for multiple categories (Apparel, Shoes, Watches, Jewellery & Luggage). Reported to the European Senior Category Director. STRATEGIC PLANNING & VENDOR COLLABORATION: Increased product availability (+30%) across fashion segments with effective strategic planning, vendor / manufacturer collaboration, improved product selection, new brand launches and supply chain / operational efficiency improvements (Kaizen). Implemented annual plans (Q1, Q2, Q3 & Q4), demand planning, sales forecasting and inventory management.

RELOVBusiness Advisor

Sep. 2012 - Dec. 2013

AmazonVendor Operations Manager, Supply Chain Operations, Italy

Apr. 2011 - Sep. 2014Milano, ItaliaVENDOR OPERATIONS & PERFORMANCE: Country Launch 🚀 Launched Italy Supply Chain Operations across product categories. Managed vendor partner relationships, operational performance and supply chain compliance (100+ vendors; 20+ inbound logistics carriers). Developed new processes, led Kaizen improvements, managed escalations (high volume orders) and defined operational excellence targets (KPIs and efficiency savings).