Monica Lau - Marketing Consultant / advisory, ML Marcom

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Network Power<100 people

Roles

💸100%

Marketing

Geos

🇧🇷50%

Brazil

🇮🇳50%

India

Work Background

OutSystemsHead Marketing LATAM

May. 2022São Paulo, Brasil

Hator SystemsConsulting Executive

Apr. 2020 - May. 2022São Paulo, São Paulo

Hator SystemsFounder

Apr. 2020 - May. 2022São Paulo, Brazil

SymantecBrazil Channel & Marketing Manager

Aug. 2018 - Nov. 2019São Paulo Area, BrazilResponsible for strategic Marketing Planning, focusing on B2B customers for demand generation, execution of activities for final customers (events, campaigns) and thru business channels. Leadership of Public Relation and Digital Marketing in Latin America. Team included 1 direct collaborator and 5 indirect. Regional Marketing Director reporting. • I have designed and implemented a digital entrance of the company in social platforms, which increased followers of the company during this period. Besides I was responsible for the achievement of USD 6 million in leads for sales area.

Eggon Marketing - Consultoria Marketing & ComunicaçãoPlanning & Strategy | Demand Generation | Marketing Campaigns | Analysis | Events

Feb. 2018 - Aug. 2018São Paulo Area, BrazilMarketing & Communications Consulting company, specialization on : - Planning & Strategy - Diagnosis - Demand Generation Programs - Digital Marketing - Events - Internal Communication

Cisco BrasilCustomer Experience Manager

Feb. 2015 - Nov. 2017Responsible for 3 business areas: Enterprise Accounts, Commercial Accounts and Services. Team had one direct collaborator and two indirects. Reporting to Local and Regional Marketing Director. • I have developed and implemented several Demand Generation campaigns, events and business analysis (analytics and ROI) with the sales teams, in order to compose strategic planning to final customers and thru resellers, integrating Product and Sales teams

Cisco BrasilMarketing Manager - Commercial Segment

Dec. 2012 - Jan. 2015Sao Paulo, BrazilI was responsible for planning and execution of marketing activities, including customized events and industry events. Matrix leadership. Reporting to Local and Regional Marketing Director. • I have designed CxOs program for the team with the objective to extend relationship with decision makers, which collaborated for a result in USD 2 million in leads. • I helped to implement the Revenue Marketing methodology with the sales teams, executing campaigns integrating CRM (SalesForce) and Marketing Automation (Eloqua).

Cisco BrasilPartner Marketing Manager

Jul. 2011 - Nov. 2012Sao PauloPartner strategic marketing plan & execution key player in marketing team, managing and distributing company’s co-op funds and follow up of sales funnel. Reporting to Local and Regional Marketing Director. • USD 180 million in marketing leads thru business partners.

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