Pradeep Dogra - Managing Partner & Co-Founder, Digilitics Consulting Services

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Network Power<100 people

Roles

💸37%

Marketing

✨25%

Business Owner

✔️12%

Geos

🇮🇳87%

India

🇧🇷12%

Brazil

Work Background

Digilitics Consulting ServicesManaging Partner

Mar. 2022Hyderabad, Telangana, IndiaWe take pride in offering unparalleled customer service in all areas of digital services like web design & develpment, search engine optimization, social media implementation and management, reputation management, paid advertising such as PPC/Google Ads and even providing domain hosting services to our valued clients. We enable brands to show case their services and product online and stay ahead of competition. Our majority of clients are from healthcare sector like Hospitals, Clinics & Diagnostic companies. We also serving e-commerce, real estate, travel and hospitality companies for their web-based requirement and digital marketing promotions.

SelfBrand Marketing Consultant

Feb. 2022Hyderabad, Telangana, IndiaSenior marketing professional with more than 18 years of experience across industries. Expertise in healthcare marketing, which includes Strategy, Branding, Digital Marketing, Designing, ATL & BTL, and so on. Rich experience in working with some of India’s top most companies in the healthcare sector and contributed to their success story with expertise, knowledge and domain understanding. Specialization in diagnostic sector with more than 10 years of experience. Also, a certified digital professional with more than 14 years of learning in this field. As a marketing consultant, help to create a detailed marketing plan, determine a business's marketing message, and identify the appropriate marketing mix to get the message out to the target market. How I can help Brand and Business? • Provide the marketing experience required to establish the brand in the targeted market • Study company profile and operations to understand its marketing needs • Prepare detailed proposals and marketing plans • Advice on branding, positioning, communications and other marketing issues • Give direction to marketing efforts with the most effective methods and tools • Keep abreast of emerging trends and share best the best practices, knowledge and insights • Provide a road map to improve the marketing performance and ROI • Advise the top management on the marketing strategy

Vijaya Diagnostic Centre LimitedHead Of Marketing

Oct. 2018 - Feb. 2022Hyderabad Area, IndiaMajor Achievements: • Meet the brand and business requirement to help the company to ready for IPO in 2 years • Set up a Branding and Digital Marketing department with target to ready the brand for listing the organization in BSE & NSE and it has been achieved in 2 years and 10 months. • Complete revamp of branding and set across the centers and geographies • Launch of New website with e-commerce capabilities and created new channel for the revenue generation • Activated the Social Media channels for the brand and also setup Online Reputation Management (ORM) system • Create a live engagement program where our won doctors can share the knowledge with clinician/doctors and public • Introduced CSAT (Customer Satisfaction) feedback system through the WhatsApp to improve the customer experience • Streamlined Home Collection & Customer Care services and operations

Apollo ClinicHead Of Marketing

Sep. 2016 - Sep. 2018Hyderabad, Telangana, IndiaMarketing & Business responsibility • Define & implement strategies for retaining/enhancing existing market share for 33 Clinics across 6 cities in India • Increase new footfall to each center with the help of various marketing tools, activities, and alliances • Maintain organizational P&L/ROI by planning & optimizing utilization of marketing budgets • Prepare/present various status reports and analysis for the senior management and other stakeholders to on the effectiveness of marketing initiative • The new initiative to increase the customer base and support business on their initiatives as well Brand Management • Enhance brand awareness by organizing promotional campaigns utilizing ATL (FM, Newspaper & outdoor) and BTL activities across the target market segment • Collaborate with various agencies & vendors (creative agency, media agency, outdoor agency, printer etc.) for managing advertising, promotional and marketing activities • Coordinate activities related to internal & external branding activities across company-owned centers across India Lead Generation and Digital Marketing • Monitoring Search Engine Marketing (SEM) activities including campaign Planning, Implementation, Budget management, performance review, lead generation & nurturing and ROI • Evaluating the effectiveness of campaigns and Conversion of leads to footfall through SEM, emailer & SMS campaigns • Continues efforts on website & SEO improvement and ultimately generate revenue • Monitoring the success of Social Media campaigns through media analytics and dashboards Customer Relationship Management • Customer engagement and continuation communication plan to existing customers base to enhance repeat footfall. • Manage Apollo Privilege program and maintain communication with members • Ensuring seamless experience at the center, provide branding and marketing collateral at centers

Dr Lal PathLabsAGM Marketing

Nov. 2009 - Aug. 2016Gurgaon, Haryana, IndiaMarketing & Business Development • Define/implement strategies for retaining/enhancing existing market share in the B2C section across India • Restructure business strategies based on the collated market intelligence on competition and other market trends. • Conduct market activities through sales force and various media agencies • Set up/align marketing plans of newly acquired companies with the organizational business objectives • Maintain organizational P&L/ROI by planning & optimizing utilization of marketing budgets • Utilize direct consumer business model for maintaining consistent growth rate Brand Management • Enhance brand awareness by organizing promotional campaigns utilizing ATL (FM, Newspaper & outdoor) and BTL activities across the target market segment • Collaborate with various agencies & vendors (creative agency, media agency, outdoor agency and printer) for managing advertising, promotional and marketing activities • Coordinate activities related to the internal & external branding activities across company-owned centers across India Customer Relationship Management • Develop rapport with existing clients and prospects for effectively closing the identified business opportunities • Enhance client satisfaction by ensuring prompt resolution of issues and rendering qualitative service delivery Administrative Functions • Spearhead team efforts for ensuring seamless implementation of projects like e-com, loyalty program, and wellness card • Evaluate team performance and render productivity enhancement feedback. Organize training sessions for the team members based on the identified training needs • Prepare/present various status reports for the senior management and other stakeholders to enable effective decision making

Max Speciality Films LimitedSr. Marketing Officer

Oct. 2005 - Nov. 2009Kolkata, Kanpur & Delhi• Focused on accomplishing the business targets across regions of Delhi-NCR, Kolkata, Kanpur and Punjab by implementing localized/innovative marketing strategies across the target market segment • Enhanced market penetration by identifying & developing new business opportunities for the organization across various regions • Updated the R&D team with collated market feedback on the product performance and recommended improvement prior to launching new products • Highlighted potential performance bottlenecks with significant business & revenue impact to the senior management for implementing effective remedial measures • Used product samples for identifying and developing new accounts. Focused on retaining existing customer base by rendering qualitative service and support • Followed up with the concerned teams & customers for collection of payments based on payment terms with existing customers • Maintained regular interaction with existing clients and prospects for rendering customized solutions to specific business requirements

ATS Services Pvt LtdExecutive Marketing

Aug. 2004 - Sep. 2005New Delhi Area, IndiaAccountabilities: • Conducted product demonstrations and resolved queries related to sales & services from customers • Customized sales scripts to cater to specific business requirements of individual customers • Focused on enhancing revenue generation by cross selling other products of the company • Followed up with various support teams for effectively resolving customer issues for enhancing customer satisfaction and effectively closing additional business deals • Updated market feedback to the senior management using detailed reports & presentations to enable effective decision making