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Network Power1000+ people
Roles
💸50%
Marketing
🧑💼50%
C-level Executive
🗿50%
HR
Geos
🇨🇴50%
Colombia
Work Background
PilotlyCustomer Success Manager
Nov. 2022London, England, United Kingdom- Lead the management of customer success and satisfaction initiatives, ensuring a seamless and positive experience for clients by delivering tailored product solutions
- Build and nurture strong, long-term relationships with customers at every stage of their journey, from onboarding to retention, driving loyalty and engagement
- Gain an in-depth understanding of the research process and product offerings, enabling a thorough and informed approach to addressing customer needs
- Effectively communicate complex, data-driven insights and research results to clients, ensuring clarity and actionable outcomes
- Provide strategic support to the entire research team, helping to streamline processes and enhance the overall efficiency and effectiveness of research projects
- Manage a global client portfolio valued at over $2.5 million, covering key regions including EMEA, USA, Australia, and LATAM, ensuring consistent service delivery and customer satisfaction; with clients such as Amazon, Netflix, and Warner
- Spearhead the onboarding and implementation processes for new clients, ensuring a smooth transition and quick adoption of products
- Cultivate and maintain strong relationships with key stakeholders across different sectors, establishing trust and long-term partnerships
- Execute strategic account growth initiatives, identifying opportunities for account expansion and driving business growth through effective client engagement
- Focus on retention and contract renewal efforts, implementing proactive strategies to reduce churn and maintain high customer retention rates
- Develop and implement successful upselling and cross-selling strategies, leading to revenue maximisation and greater product adoption across client accounts
- Play a pivotal role in crafting a comprehensive marketing strategy, curating impactful digital content aligned with overarching business objectives, and strengthening the company’s brand identity through consistent, cohesive messaging
SuoersideSr Creative Project Manager
Aug. 2021 - Nov. 2022Remote- Led the strategic planning and execution for a diverse portfolio of client accounts, ensuring tailored approaches for each client’s needs
- Served as the primary liaison between clients and the design team, facilitated clear communication and alignment on project objectives and deliverables
- Oversaw the quality control process to ensure that all deliverables met or exceeded client expectations, maintaining high standards of work
- Managed a broad range of accounts across multiple industries, including Healthcare, Fitness, Education, Cybersecurity, Production Agency, Robotics, and Financial
- Managed a global portfolio with a total value of US $85.5K, optimised resource allocation and budget adherence
- Coordinated cross-functional teams and manage client relationships across multiple regions, including the Americas, Europe, and Africa
- Ensured smooth project delivery with seamless communication and collaboration across time zones and diverse cultural settings
- Conducted initial interviews for the Creative Project Management team to assess candidates' fit with the company culture and needs
Ariadna Communications GroupSenior Account Manager
Jun. 2021 - Aug. 2021Bogota,D.C., Capital District, Colombia-Led account management for ProColombia, a key entity promoting the country's brand, international tourism, foreign investment, and non-traditional exports
-Ensured strong global brand strategy and outreach, collaborating with multidisciplinary teams to manage strategic accounts and enhance Colombia’s image and economic growth
Rock The AgencySenior Account Manager
Jul. 2018 - May. 2021Bogotá D.C. Area, ColombiaAccount Manager & Brand Planner | Natumalta, Central Brewery of Heineken Colombia
-Led the launch of Natumalta, one of the most significant entries in the non-alcoholic beverage market in over 60 years, competing against an established market leader
Exceeded sales targets within the first 5 months:
-Achieved 4.8% of total market volume share and 4.9% of total value share
-Positioned Natumalta as the second-largest malt brand in Colombia
-Reached a TOM of 0.3%, with 54% of Colombians recognising or being familiar with the brand
-Oversaw the creation and development of the Natumalta brand from scratch:
-Coordinated brand strategy, ensuring alignment with the brand's role and purpose across all partner agencies
-Developed brand strategy and key channel plans, blending tactical actions with strong execution across ATL, BTL, digital, print, OOH, and product sampling Account Manager | Andina Beer, Central Brewery of Heineken Colombia
-Managed the launch of Andina Beer, a pivotal product in Colombia’s beer market, historically monopolised by a single competitor
-Andina’s unique value proposition aimed to unite Colombians with a single beer, rather than cater to regional divides
-Oversaw the complete coordination of advertising efforts across multiple media channels, including ATL, BTL, print, OOH, and digital platforms Account Manager & Planner | Heineken Jamaica: Malta y Dragon Stout Beer
-Developed brand strategy for 2020 and 2021 plans.
-Led POS materials, digital campaigns, and BTL activities to boost brand presence and engagement across key markets. Account Manager I Soyyo Financial Digital Identity
Specialised in digital identity strategies, focusing on biometrics, fraud prevention, and personal privacy. Account Manager I Planeta Publishing
Managed accounts for Colombian writer Amalia Andrade and Planeta Publishing Account Manager | Great Wall, Haval, Soueast
Developed digital strategies and advertising for multiple car brands
FCB&FiReAccount Manager
May. 2017 - Jul. 2018Bogotá D.C. Area, ColombiaAccount Management for Nivea, Hansaplast, Eucerin, Netflix, Clorox, Alimentos Polar, CityScan & Open English Junior
-Led the development and launch of new products, and strategies, and coordinated ATL, BTL, and digital projects for multiple brands
-Managed cross-functional teams, ensuring effective planning, on-time delivery, and adherence to budget
-Negotiated and managed external suppliers to optimise delivery times and ensure high-quality results
-Collaborated with marketing teams to deeply understand their brand needs and execute projects that align with their vision, maintaining high client satisfaction and loyalty
-Strengthened agency relationships through consistent, successful account management and communication Featured Projects:
BDF, Nivea - Launch of a New Face Care Line
-Supported the development of the strategic and creative concept for Nivea’s new facial care product line
-Achieved sales objectives, gained market share, and enhanced brand recognition among consumers
-Led the first-ever ATL campaign developed entirely in Colombia, showcasing local expertise and creativity
-Managed additional product lines for Hansaplast, Eucerin, and Nivea across various campaigns Alimentos Polar
-Developed and implemented a digital strategy for social media, boosting brand awareness
-Successfully positioned Harina Pan as a Colombian brand, enhancing its local relevance and recognition Clorox - Christmas Campaign "My Twelve Wishes"
-Led the strategy development and execution of the Christmas campaign, resulting in increased sales both nationally and regionally CityScan - Product Positioning & Launch
-Developed a brand launched at CES 2018, the leading innovation and technology event in Las Vegas
Practiseguros LtdaCommercial Executive / Claims Analyst
Jul. 2016 - May. 2017Medellín, Colombia-Provided high-quality customer service and claims management, focusing on client advisory and retention
-Developed commercial insurance proposals focused on marine
-Developed strategies to improve company working conditions and employee retention and conducted market research to enhance the companies' brand communication
FCB InfernoIntern
Dec. 2015 - Dec. 2015London, UKConducted market research, developed strategic plans, and executed events with success
Independent Consultant at Various CompaniesEnglish Second Language Teacher
May. 2011 - Aug. 2022Bogotá & Medellín-English as a Second Language (ESL) teacher for students of diverse ages and backgrounds, including executives at Coca-Cola, TigoUne, and Roche
-Enhanced communication skills by adapting teaching methods to meet the needs of diverse learners, fostering a supportive and inclusive learning environment
-Developed patience, empathy, and the ability to convey complex ideas effectively
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