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Network Power<100 people
Roles
๐ธ33%
Marketing
๐งโ๐ผ33%
C-level Executive
๐ฅ16%
Startup Founder
Geos
๐ฎ๐ณ83%
India
Work Background
Valueleaf Services (India) Pvt. Ltd.Vice President Marketing Communications
Jan. 2024Bengaluru, Karnataka, IndiaValueleaf Group is a pioneering force in Indian digital technology, specializing in Adtech, Martech, and Fintech. Headquartered at the heart of Bangalore, with a global presence, the company is renowned as a parallel agency for its innovative performance marketing.
Valueleaf Services (India) Pvt. Ltd. leads the way with over 400 successful brand partnerships in Media Buying, Web3, CPaaS, Real Money Gaming, I-Gaming, Banking & Finance, and Crypto, exclusively serving direct advertisers with tailored in-house offers.
At the forefront, Whistle, a CPaaS platform, leverages AI and ML for cost-effective Smart Mobile Marketing. Complemented by WhistleFEED, a Programmatic ad DSP and WhistleLOOP, an internal tracking platform of the Valueleaf Group serves as a cutting-edge digital solution.
Siply - India ka savingsVP Branding
Feb. 2022 - Aug. 2022Bengaluru, Karnataka, IndiaA tech-enabled micro-savings platform helping the underserved masses to instil savings behaviour. I Led brand strategy emphasizing product differentiation, crafted effective traditional media plans, and executed precise targeting. Orchestrated media, PR, and content strategies, managed agencies, and elevated digital marketing via social media initiatives.
Sunpure HomesHead - Brand Marketing ( Masoom Group)
Jun. 2019 - Feb. 2022Mysore, Karnataka, IndiaI led brand strategy with a focus on product , devised effective traditional media plans with precise targeting, and oversaw media, PR, and content strategies.
MK Agrotech Pvt Ltd Head - Brand Marketing - (Masoom Group)
Feb. 2019 - Feb. 2022Karnataka, IndiaI led Sunpure's marketing transformation, managing a Rs 2300Cr brand. My role encompassed crafting brand and media strategies for MS and TOMA, alongside a robust PR plan. I oversaw brand visibility, vendor management, and executed impactful edible oil campaigns. I forged key partnerships, managed budgets for growth, and maintained brand health through market research.
Confidential ClientBrand Marketing Consultant
Apr. 2018 - Jan. 2019Bengaluru, Karnataka, IndiaDeveloped the full spectrum of Brand Marketing and Social Media Marketing to craft a robust hyper-local communication strategy tailored for SMEs. My efforts resulted in heightened visibility and enhanced brand engagement for SMEs, startups, and MNCs alike. Collaborating closely with brand owners, I actively participated in brand positioning exercises. Additionally, I played a pivotal role in analyzing business performance and identifying valuable business opportunities for our clients.
HousejoyBRAND HEAD
Sep. 2016 - May. 2018Bengaluru, Karnataka, IndiaI led Housejoy's marketing team, overseeing brand, consumer, and social marketing functions. My responsibilities extended to managing the brand's presence across various media channels, consistently evaluating our work's impact on key performance indicators (KPIs). I also played a critical role in shaping and executing marketing plans, media strategies, branding initiatives, and promotional campaigns. Collaborating closely with the Sales and Product teams, we collectively steered the company's marketing efforts to success.
Arvind Fashions LimitedMarketing Manager
Oct. 2015 - Sep. 2016Bengaluru, Karnataka, IndiaAs a leader, I managed a team of six Regional Managers, overseeing their performance and regional initiatives. My role extended to being the manager responsible for developing comprehensive marketing plans, encompassing marketing research and leading the brand's involvement in specialized marketing projects. I excelled in creating and implementing customer-specific, data-driven marketing materials and tactics. By enhancing existing campaigns through A/B and multivariate testing, I continuously optimized our strategies. I maintained strict adherence to all marketing guidelines and played a pivotal role in ideating and executing promotional programs at a national level
Velocity IndiaConsultant Brand Marketing
May. 2014 - Oct. 2015BangalorePropelled visibility and brand engagement activity for SME/Start-up/ MNC. Teamed up with Brand owners for brand positioning exercise. .
Max Fashion IndiaSr Marketing Lead
Jan. 2011 - Apr. 2014South IndiaI crafted regional marketing plans and conceived engaging regional brand activations. My role included vigilantly monitoring marketing plans to ensure alignment with key performance indicators (KPIs) while effectively managing the budget for 70 stores. I spearheaded the planning of significant initiatives such as Max Little Icon and Max Fashion Icon, leveraging strategic insights. I also strategized regional store launch plans, resulting in the successful opening of 20 new stores in Southern India. Additionally, I introduced innovation by ideating and successfully launching Max Fashion's inaugural video blog, breaking new ground in our marketing efforts.
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