GroCurv- Marketing Services for SMEs and Start-UpsManager - Operations and Marketing
Jul. 2020• Determined the marketing needs of clients and present Grocurv solutions that support the goals and objectives of the client's business success with end-to-end project execution.
• Consulted with over 2500 clients (including Startups, MSMEs, and MNCs) for their digital marketing strategy.
• Managing Google Ads account for SEM and Lead Generation with a monthly budget of over INR 2,00,000.
•Led content strategy, producing weekly blog content for SEO and designing newsletters for effective email marketing.
• Handled several mid-size and high-range ticket sizes including the highest ticket size of 5 Crore INR.
• Managed process re-engineering to improve and consolidate end-to-end service processes; restructured communication flow among 3 departments and reduced process timing by 70%.
• Through proactive engagement, outreach, and consulting activities increased customer retention by 12% and client lifetime value by 20%.
• Handled lead generation for businesses using paid media like Google Ads and LinkedIn marketing.
• Handles CRM through the internal SaaS-based MarK-Tech platform.
• Managed key accounts while overseeing and coordinating the marketing initiatives for several customers simultaneously.