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Network Power<100 people
Roles
💸50%
Marketing
🐦50%
Design
🧨50%
Consulting
Geos
🇧🇷100%
Brazil
Work Background
IPSYLead Product Designer
Feb. 2023At IPSY, a leader in the U.S. beauty industry, I drive initiatives that integrate research, discovery, and design execution in collaboration with our development team. I focus on enhancing engagement and retention for new users through innovative, user-centered design, creating a standout beauty experience that fosters long-term loyalty.
IntuitDesign Manager
Apr. 2021 - Jan. 2023As a Manager, I successfully led an international team to enhance QuickBooks’ product-market fit in countries like France, Brazil, Mexico, and Australia by optimizing critical features such as bank integration, document importing, and bank reconciliation. My commitment to delivering innovative design solutions has consistently driven efficiency and elevated user satisfaction. Previously, as a Principal Product Designer at QuickBooks, I spearheaded the design and launch of the Bill Management Hub, revolutionizing bill tracking for businesses and increasing recurring usage by over 12 percentage points. This accomplishment greatly improved financial organization and enhanced user confidence in cash flow management.
Samsung ElectronicsLead Product Designer
Feb. 2020 - Apr. 2021Campinas Area, BrazilI led a UX team in mobile payments projects, including Samsung Pay, overseeing the entire end-to-end design process. This encompassed problem-solving, strategy, user research, data analysis, prototyping, visual design, and seamless collaboration with developers using agile methods and lean UX. Additionally, I provided mentorship to startups, guiding them in applying the design process within a Samsung acceleration program.
Samsung ElectronicsUX Designer Coordinator
Feb. 2018 - Feb. 2020Campinas, São Paulo, BrazilI joined Samsung A&D to lead the UX team, streamlining our design process to align projects closely with Samsung's visual guidelines and design standards. I spearheaded the redesign of the Business TV Application and the creation of a new Samsung digital TV. In both projects, my role encompassed coordination from the conceptual phase and ideation to user flow design and visual guideline development, all while working collaboratively with developers and following agile methodologies.
CI&TSenior UX Designer
Jul. 2016 - Feb. 2018Campinas e Região, BrasilAt Itaú Internet Bank, I collaborated on both mobile and desktop platforms to develop an innovative financial dashboard for our customers. Utilizing agile methodologies and a Lean Delivery approach, I championed a human-centered design philosophy throughout the entire development process. This included conducting user research, journey mapping, prototyping, wireframing, data analysis, and usability testing to ensure a seamless and enhanced user experience.
Intel CorporationSenior UX Visual Designer
Jan. 2014 - Jul. 2016Campinas Area, BrazilAt the Open Source Group, I work closely with cross-functional teams to define, research, iterate, and refine interfaces for web and mobile applications, IoT tools, and open-source projects. A highlight of my experience was collaborating with Google to enhance Android OS by introducing a multi-window concept for Intel processor devices. Additionally, in 2015, I contributed to the development of a robust smart home interface showcased in the pioneering Tiny Home prototype at IoT Day in Santa Clara.
AgênciaClick IsobarArt Director
Nov. 2007 - Dec. 2013São Paulo Area, BrazilI've designed digital products for desktop and mobile, collaborating directly with clients from brands like Philips, SKY, Sony, Brastemp, Santander, Fiat, and more. In 2014, I played a key role in winning the Cannes Lions Gold for Innovation with the groundbreaking Fiat Live Store, a pioneering point-of-view store that revolutionized the retail business model.
Kaizen CorpDesign
Apr. 2004 - Nov. 2007Bauru Area, BrazilIn this time, I had the opportunity to work with games development in UX/UI projects and lead a team responsible for creating an interactive environment for online games. I participated in the whole process, from brainstorms and wireframes to implementation close to the developer team. Skills developed: User Interface, Interaction Design, User Experience, Code, 3D environment, Wireframing, Team Management;
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