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C-level Executive
Work Background
Senior UX Designer at Intuit QuickBooks
IntuitSenior UX Designer at Intuit QuickBooks
Sep. 2021 - Jan. 2023São Paulo, BrasilAt Intuit QuickBooks, I worked directly with all areas of the Marketing team (Branding and Comms, CRO, CRM, Growth and Engagement), and participated in 2 Product Discovery squads. In my main role, I directly took care of the implementation project of the new Design System Global, where together with the CRO team, we reached the great mark of being the first country to implement the project within the entire global structure. In addition to all the redesign of the site with this new structure, we did a lot of testing to validate and support it as we progressed with the project. I worked directly with the CRO team defining results and success metrics, as well as doing a Hand's on job and leading the design team of the new agency. I led the creative team and on-boarding the new external agency hired, leading 5 designers and supporting 2 copywriters and actively working with the PM of the account. Skills and Softwares: Design Thinking, Research and Customer Interviews, Information Architecture, Story Telling, Data Analysis, Figma, Adobe XD, Adobe Creative Suite, Mural, Jira, Trello, Airtable, etc..
Senior UX Designer
OLIVER AgencySenior UX Designer
Jan. 2021 - Sep. 2021São Paulo, BrasilLeading the design team with 2 designers, 2 copywriters and 1 PM, we brought, in addition to agility in the delivery of parts, brand consistency and increased performance delivering better Ads to the Growth team. Skills and Softwares: Design Thinking, Research and Customer Interviews, Information Architecture, Story Telling, Data Analysis, Figma, Adobe XD, Adobe Creative Suite, Mural, Jira, Trello, Airtable, etc..
Senior UX Designer
OLIVER AgencySenior UX Designer
Sep. 2020 - Sep. 2021São Paulo, São Paulo, BrasilI joined Oliver to integrate the UX Design team at Intuit QuickBooks, where my role was to bring the Global communication unit to Brazil, and to strengthen the relationship between the company's UX and Marketing areas, at the same time as bringing more information to Oliver's design team that worked in the Intuit QuickBooks house.
May. 2019 - Dec. 2019Campinas e Região, Brasil Brand Awareness strategy to 4success, our goal is generate new business and be recognized as solution to enterprise companies.
Jun. 2016 - Sep. 2020Campinas e Região, BrasilNow I'm working directly with our new develop team on India, working to migrate all the system to the new plattform. Working to make it reliable and usefull for the customers and get a huge admin support for our suppliers and stakeholders. I’m the Designer that works with the usability concepts and integrating it to the business strategy, we are day by day changing the way our customer use and get involved with our platform. I work to them bringing the usability to the website, and to our apps to TV’s, Smartphones and Tablets. Besides it I create the campaigns to Facebook Ads, promoting and creating our public, also I designed our email marketing campaigns and other communication pieces like booths, flyers and technical reports.
Senior UX Designer
Freire Think DesignSenior UX Designer
Jun. 2015Campinas Area, BrazilThis my own design Studio, the place where I worked with multiple clients and some voluntary works, all them on the design, usability, press and digital marketing. Here I have the rights innovate and turn my beliefs into pratice, like to work with the Design Thinking methods to find and solve the most variety of issues. I worked with branding design, design to mobile apps (UX), digital marketing, web design and customizing Wordpress themes. Skills and Softwares: Design Thinking, Research and Customer Interviews, Information Architecture, Story Telling, Data Analysis, Figma, Adobe XD, Adobe Creative Suite, Mural, Jira, Trello, Airtable, etc..
Coordenador de Marketing
Altera - Centro de Intelgência em ServiçosCoordenador de Marketing
Jun. 2014 - Jun. 2015São Paulo Area, BrazilAt Altera I had as major objective detect partners able to offer, high quality communication products and delivery it in a short period of time to our customers. I was also in charge to identify and study our competitors marketing strategies and help our commercial team offer better experiences and solutions to beat our competitors. I worked proposing digital marketing strategies with a great focus on the best user experience with our brand, being clearly in our communication actions. Sometimes I was involved on the marketing and communication deliveries to special customers.
Diretor de Criação
Criah Propaganda e MarketingDiretor de Criação
Aug. 2013 - Jun. 2014Campinas Area, BrazilI came back to Criah with a great mission - make the agency get back on the trails in all areas, creative and customers sales. I helped them to hire a great team of designers and executives accountants. On that period we built a multidisciplinary unifying design and strategic plans with focus on the user experience to our customers. With customers on the more variable segments of industry that comprehend autos market sales, constructions companies, fashion and on-line sales. To make the results come I used the Design Think universe to understand the behaviors, that is the key to find the best solutions that our customers expected.
Diretor de Criação
FormatoIB PropagandaDiretor de Criação
Apr. 2011 - Aug. 2013Campinas Area, Brazil2012: I lead the agency into a great change of structures and focus on the way we attended our customers. Was the first time I had contact with the Design Thinking methods, transforming all the user experience journey. This way we transformed all the journey of our customers inside the agency, making it more clearly and near to keys employees, with this action the agency grows almost 400% in 6 months in our farming market, principal segment of the agency. 2011: Hired to be the Head of Creative and lead the team of designers and writers, I was in charge to delivery the best campaigns to B2B market, specific to farming and pet market in National and International territory.
Diretor de arte
Criah Propaganda e MarketingDiretor de arte
Jul. 2008 - Apr. 2011Campinas Area, BrazilArt Director responsible to create and delivery graphic ads, folders, flyers and PDV material to our customers. Here I had a chance to attend great clients, like: - Germânica Volkswagen - Sodexo - Toyota Niponica - Value Partner - Comeri Volkswagen - Fazenda Conforto Durante este período fui contemplado conquistamos 3 troféus pela APP de Campinas e um pela Central do Outdoor.
Product Designer
Alchemy Artefatos em MetaisProduct Designer
Jul. 2003 - Aug. 2005Limeira Area, BrazilAt Alchemy I had the opportunity to attend the customers and help them to design exclusives jewelry and fashion jewelry to their brands. I also create the communications for national and international fairs.
IPB Centra LimeiraMembro
Jan. 1998 - Dec. 2010Limeira Area, Brazil


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