Amy Turrin

Digital Experience Leader

System ArchitectSolution IntegratorWeb DeveloperBusiness AnalystTech SupportProject ManagerProduct ManagerBackend DeveloperConsultingIT

Most of my career has been about building the platform underneath the product: the team structure that makes delivery consistent, the architecture decisions that hold up as organizations scale, and the governance work that never makes the highlight reel but matters more than almost anything else. I started as a hands-on .NET and Sitecore architect and grew into leading the organizations that build those systems, and that technical foundation still shapes how I think even now that most of my focus has shifted to strategy and people. I've led director-level platform and digital experience organizations across consumer CPG, restaurant brands, and global B2B, managing 10+ direct reports and up to 70 extended partners across approximately $5M in annual delivery. At Kimberly-Clark, I spent nearly 6 years across two roles building out the North America digital experience and the global KC Professional platform. I led a 70+ site consolidation to a unified global domain delivered across 44 languages and built the business case for a company-wide headless CMS migration of approximately 300 websites globally, projecting $1.3M in annual savings. Championing GitHub Copilot adoption delivered 20% developer productivity gains, and team restructuring drove $0.9M in annual cost savings. Throughout, I hired and developed teams at every level, mentoring managers, architects, and product leaders whose careers I've watched grow. I founded Women of Sitecore, a community for women in the Sitecore development world, because we were underrepresented and there was no space for us. It grew beyond what I expected, and it's still one of the things I'm most proud of. Outside of work, you'll find me in the garden, at a hockey rink, down a rabbit hole on agentic AI workflows, or slowly automating the garden in a way that is either a fun side project or a sign I can't fully turn off the product brain. Three-time Sitecore MVP. Contentstack certified. I'm currently exploring my next Director-level opportunity in digital platforms, platform eng

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Work Background

Associate Director, Digital Experience - North America

Kimberly-ClarkAssociate Director, Digital Experience - North America

Oct. 2024Lead digital experience strategy and platform delivery across North America consumer, B2B, and D2C ecosystems, supporting a multi-brand portfolio including Huggies, Pull-Ups, Kleenex, Cottonelle, Kimberly-Clark Professional, and Thinx. ▸ Delivered $0.9M in annual cost savings through strategic insourcing and portfolio optimization, which nearly doubled the target, while hiring 7 new team members and supporting 2 internal promotions ▸ Initiated headless CMS modernization program; co-architected solution, led proof of concept, and built business case projecting $1.3M in annual savings ▸ Drove 50% improvement in Core Web Vitals and 10%+ AI sentiment lift for key brands through Answer Engine Optimization ▸ Achieved 100% sprint predictability across all delivery teams through embedded agile practices and performance dashboards ▸ Championed GitHub Copilot and Microsoft Copilot adoption, driving ~20% productivity gains across digital teams ▸ Maintained rigorous compliance posture across the NA digital portfolio, overseeing CCPA and cookie consent implementation, PII data governance, and ongoing accessibility standards (ADA/WCAG) in close partnership with legal and privacy teams ▸ Reduced technical debt through a structured program of legacy migrations, platform decommissions, and infrastructure modernization across the NA digital portfolio ▸ Led technical direction and agency onboarding for the Potty with Pull-Ups mobile app, a Disney Jr. collaboration built on React Native, including COPPA compliance and App Store and Google Play launch

Associate Director, Product & Engineering - KCP Experience

Kimberly-ClarkAssociate Director, Product & Engineering - KCP Experience

Sep. 2020 - Oct. 2024Directed global product and engineering teams for Kimberly-Clark Professional web and digital selling platforms across multiple regions. ▸ Consolidated 70+ regional sites into a unified global platform (kcprofessional.com), supporting 44 languages and maintaining GDPR compliance across European markets, enabling new brand launches without development work ▸ Delivered ~$0.5M in annual cost savings through technology rationalization and software decommissions ▸ Built scalable calculator and site builder frameworks, reducing launch timelines by ~90% ▸ Migrated infrastructure to containers and Kubernetes, becoming one of the first teams in the organization to achieve full cloud-native deployment, improving scalability and operational efficiency ▸ Founded KC's AI Guild and led early GitHub Copilot adoption that contributed 10–20% productivity gains, informing broader company rollout ▸ Expanded scope to include Thinx digital properties, leading team integration and insourced headed Shopify implementation

Digital Engineering Manager

GoTo FoodsDigital Engineering Manager

Oct. 2018 - Aug. 2020Led engineering strategy and delivery across 7 major restaurant brands (6,000+ locations), overseeing web and mobile platforms supporting digital ordering and customer engagement. ▸ Launched online ordering for McAlister's Deli during COVID-19 lockdowns, which became the primary revenue channel for the brand at a critical moment, delivering rapidly under significant operational pressure ▸ Led eCommerce redesign initiatives for Jamba and McAlister's, integrating ordering functionality and improving digital adoption, customer engagement, and ADA/WCAG accessibility compliance ▸ Introduced personalization capabilities across digital touchpoints, improving brand KPIs and loyalty metrics

Sitecore Architect

ArkeSitecore Architect

Jul. 2018 - Oct. 2018

Digital Experience & Web Manager (Volunteer)

Atlanta RollergirlsDigital Experience & Web Manager (Volunteer)

Jan. 2012 - Aug. 2019Atlanta, GAOwned the website end-to-end for a nonprofit sports organization, including content updates, site operations, performance, and ongoing improvements to support marketing initiatives and community engagement. Partnered with internal stakeholders to keep the site current, easy to use, and aligned with organizational goals.

Web Developer

Atlanta RollergirlsWeb Developer

Jan. 2012 - Aug. 2019Atlanta, GA

Solution Architect

Arke Systems, LLCSolution Architect

Mar. 2010 - Oct. 2018Led architecture and delivery of enterprise digital experience platforms for national brands across web, commerce, and customer account ecosystems. ▸ Founded and scaled the agency's Sitecore practice: built the first implementation, established development standards, mentored teams, and drove thought leadership across the organization ▸ Served as technical lead for Chick-fil-A's web platform including online ordering and account management ▸ Guided cross-functional client teams in translating business objectives into scalable, maintainable digital architectures across a range of client engagements and technology environments

Senior Consultant

Arke Systems, LLCSenior Consultant

Mar. 2010 - Jun. 2018Back end web development with a focus on Sitecore implementation.

Technical Support (Level II)

Parts CanadaTechnical Support (Level II)

Jul. 2007 - Apr. 2008London, Canada Area

Technical Support Manager

Echo ArtsTechnical Support Manager

Jul. 2002 - Jun. 2007Web development (LAMP) and technical support for clients.

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Personal Pitch

Fractional Director of Digital — strategy, modernization & engineering leadership, a few days a month

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