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Work Background
Founder of Rest in Silence โ”‚ Psycho-spiritual Integration Guide
Rest In SilenceFounder of Rest in Silence โ”‚ Psycho-spiritual Integration Guide
Dec. 2023I guide people, primarily women, navigating identity shifts, burnout, spiritual emergence, nervous-system overwhelm, career/life transitions, and periods of profound inner change - toward greater coherence, self-trust, and embodied transformation. My work bridges depth psychology, nervous system healing, symbolic frameworks, and human-centered transformation. Drawing from IFS (Internal Family Systems), Jungian psychology, archetypal work, Humanship, attachment and nervous system awareness, alongside symbolic systems such as Human Design, Gene Keys, Dreamspell, astrology, mythology, and parts-work, I help people make unconscious patterns visible, integrable, and actionable - not forcing change, but allowing transformation to emerge through deeper awareness. At the core of my methodology is a process of Awareness โ†’ Alchemy โ†’ Stabilization: helping clients uncover hidden patterns, reclaim fragmented or disowned parts of self, and build sustainable structures that allow insight to become embodied change in everyday life. My approach blends the mystical with the practical. Alongside psycho-spiritual guidance, I draw from my background in startup environments, agile thinking, experimentation frameworks, systems design, marketing, and behavioral insight - bringing an iterative, human-centered lens to transformation. Rather than one-size-fits-all healing, I believe in designing pathways that honor each personโ€™s unique wiring, timing, rhythm, and way of thriving. I see myself as both an alchemist and an architect: holding space for profound transformation while helping build the internal structures that allow people to move from confusion to clarity, self-abandonment to self-trust, and performative identities to authentic expression. Clients often report increased nervous system stability, clearer boundaries, reduced looping and self-doubt, stronger inner trust, greater emotional coherence, and renewed access to purpose, creativity, voice, and authentic leadership.
Community co-founder
humanplusCommunity co-founder
Jul. 2022 - Dec. 2022You're not crazy โ€“ you just haven't found your Tribe... yet! :) https://tribesmembership.carrd.co/ We are a global community of awake creators bridging the gap between spirituality and business. Driven by a shared vision of a brighter, more joyful future for humanity and our planet, humanplus is your home if you want to embody your full potential and raise the planetary frequency with your impact.
Director of Venture Development
i5growthDirector of Venture Development
Sep. 2021 - Jul. 2022Vienna, Austria- Leading the growth team - Supporting startups in their traction, transition and growth process - Driving international growth of high potential European tech companies and particularly supporting with US market entry. ๐Ÿš€ - Lead, develop and implement growth strategies for all portfolio companies, ensuring consistent storytelling across digital channels in line with the brand values - Creating and managing multiple user acquisition experiments & channels, always working hypothesis-driven and with a strong focus on data - Analyzing digital marketing data across all the communication channels, developing channel best practices and guidelines for streamlining of the acquisition and conversion funnels - Designing Go-To-Market digital strategies and translate them into an effective, holistic digital marketing strategy including social media (Facebook, LinkedIn)
Mentor and Growth Expert
growcadaMeMentor and Growth Expert
May. 2020 - Sep. 2021Vienna, AustriaThe growth academy focuses on teaching the framework of growth in a new way, that avoids an old school teacher/student relations. - Mentor units: 60 minute long private sessions with mentors to take a deep dive into the 20 topics - Homework: Deepen the newly acquired knowledge and apply it directly to the professional environment. - Online Courses: Providing curated and hand-picked online courses - Reading: Hand-picked book and frameworks
Growth Marketer
UsersnapGrowth Marketer
Nov. 2019 - Dec. 2021Vienna, AustriaCreate and execute growth marketing campaigns/programs in order to improve user experience in our B2B SaaS product and generate demand to meet revenue objectives. Iโ€™m working in a collaborative and team-oriented environment, support feature launches, manage paid campaigns, analyze user behavior and implement product-led growth campaigns.
Founder and Consultant
Holistic TractionFounder and Consultant
Sep. 2019 - Jul. 2022ViennaI created Holistic Traction with the purpose of helping founders of early-stage companies & ideas find traction and build a solid growth foundation for their services or products. The holistic approach I apply, considers your whole funnel as one interconnected entity. https://holistic-traction.com/
Founder and Yoga Teacher
Moving FreedomFounder and Yoga Teacher
Sep. 2019 - Jul. 2022ViennaThe more I practiced yoga, danced my emotions and pondered over the teachings of Lao Tzu, the more I yearned for a connection between the three (yoga, dance, Tao). The blend of Eastern spirituality with conscious movement and exploration of joy is a culmination of the humble wisdom I acquired throughout my 30 years of life. It is a workshop, in which these three activities are carefully blended and choreographed to achieve a sense of peaceful fulfillment. https://medium.com/@andra_39397/moving-freedom-dance-yoga-tao-16d4d6f1a4b9
Growth Strategist and advisor
ArtiviveGrowth Strategist and advisor
Jun. 2019 - Dec. 2021ViennaArtivive is the art form of the 21st century. Iโ€™m incredibly honored to help the team grow and the product attract as many artists and museums as possible so we democratize technology in the art world.
Growth Advisor
CatalistXGrowth Advisor
Feb. 2019 - Mar. 2019San Francisco Bay AreaI advise startups to architect and grow their ideas and I share my experience with the future innovators of Cal. Through my previous work I was able to understand the most common challenges startups are likely to experience on their journey and also the challenge to have all the resources and frameworks lined up to support their needs. Most Cal innovators have an incredible product ready to go to market and now the chase for growth is official but, they are not growth hackers or digital marketing experts. With limited time and resources to prove that their business model is ready for Go To Market, I present them with the strategic art form of growth marketing that focuses on achieving growth using lean marketing strategy, tools, techniques, data and testing.
Chief Growth Officer
ArtiviveChief Growth Officer
Nov. 2018 - Jul. 2019San Francisco Bay AreaAdvise the company on their traction and growth strategy in the months at Berkeley Skydeck Accelerator. The primary role is in creating a growth platform that provides accurate insight into the performance of the business, at all levels. My role is to analyze this data regularly and provide continuous strategies and tactics for improving revenue. I am also developing and testing hypotheses for getting users to the AHA moment. I work cross-functionally with social media, engineering, design and founders to rapidly execute and iterate.
Lead of team growth and culture
Hackabu- Hack your Business GrowthLead of team growth and culture
Sep. 2018 - Jan. 2019vienna
Growth Hacker and Strategist
Hackabu Growth ConsultingGrowth Hacker and Strategist
Sep. 2017 - Sep. 2019Vienna and San Francisco- As a T-shaped marketer with a passion for growth, data, and analysis, I am dedicated to growing our clients' businesses and reaching their goals together. - Develop a clear strategy based on client analysis and own experience. For that, a North Star Metric, an OKR and KPIs for each stage of the 3A3R-Funnel are defined. With this information, a growth plan and a backlog of different growth experiments are created. - Design and set up of growth experiments and together with channel experts, execute to achieve sustainable growth for our clients. - Research, create, test, learn, repeat.
Growth Advisor
ArtiviveGrowth Advisor
Jan. 2017 - Nov. 2018Vienna
Marketing Manager
Robo WunderkindMarketing Manager
Jul. 2016 - Sep. 2017ViennaAfter the successful Kickstarter campaign, I joined the company to keep the traction levels high. I used my analytical techniques to identify bottlenecks and opportunities to focus on and defined the KPIs and goals for success. On a consistent basis, I brought traditional and creative ideas on how to quickly unblock those bottlenecks and exploit opportunities. I was exchanging ideas/data/feedback with other departments (Product, engineering, top management) in order to present results and make the product more user-centric. My tasks consisted of driving traffic to website, landing pages, and social media with the help of SEO, paid ads, email marketing and email automation and referral campaigns with the intent of optimising & increasing revenue and conversion rates.
Account Manager
THOMPSONAccount Manager
Mar. 2014 - Jan. 2016ViennaDirect marketing strategies for Mercedes. ATL for ToiToiToi.
Junior Projektmanager - Advertising
VIRTUE DACHJunior Projektmanager - Advertising
Dec. 2013 - Mar. 2014ViennaEvent marketing for Desperados. BTL for Desperados.
Marketing Intern
View ARMarketing Intern
Apr. 2013 - Aug. 2013Selling and marketing of Augmented Reality Apps.
Marketing
League of Romanian Students Abroad (LSRS)Marketing
Feb. 2012 - Feb. 2014Organising and coordinating projects and events.
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