PT. Cakra Radha Mustika (Kalbe Group)Product Designer - Point of Sales System
Mar. 2023Jakarta, Indonesia• Designed end-to-end UX for a POS system, from discovery and wireframing to launch. Deployed across 10+ Kalbe partner stores (local & international), serving 1,000+ loyal customers. • Crafted the transaction flow and UI for a loyalty event experience that drove 1,000+ new user sign-ups through seamless in-store POS interactions. • Designed data-connected user flows bridging POS and CRM systems, enabling personalized engagement for 300,000+ customer profiles enriched with real-time transaction history. • Redesigned the product and inventory management interface, reducing manual input errors by 40% through intuitive form design, validation patterns, and streamlined stock-tracking workflows.
