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Work Background
ThinkShift ConsultingStealth Mode - Working on Multiple Projects Globally
Mar. 2023India | UAEWorking on some interesting concepts. I am getting there one step at a time!
Evergent Technologies Inc.Global Marketing Director
Mar. 2022 - Feb. 2023Hyderabad, Telangana, IndiaAt Evergent Technologies, I led global marketing efforts to drive brand growth, improve market positioning, and accelerate digital transformation. With a focus on B2B SaaS and subscription-based businesses, I developed and executed integrated marketing campaigns that enhanced customer engagement and market penetration. 💡 Key Contributions: ✅ Website Brand Refresh – Spearheaded a complete website transformation, enhancing UX, brand positioning, and conversion optimization. ✅ Marketing Strategy & Planning – Developed and executed end-to-end marketing strategies aligned with business goals and market trends. ✅ Go-to-Market Strategy – Defined and launched GTM frameworks for new product rollouts, ensuring strong adoption and market penetration. ✅ Product Marketing & Messaging – Led positioning, messaging, and storytelling for Evergent’s suite of products, driving differentiation in competitive markets. ✅ Digital Asset Management – Created and optimized a structured digital content ecosystem to streamline marketing workflows and asset utilization. ✅ Integrated Marketing Campaigns & Events – Designed and executed multi-channel marketing campaigns, supported industry events and conferences, and aligned sales, content, and digital strategies to drive business growth. ✅ Leveraged Competitive Intelligence & Analysis – Applied market research and competitor insights to refine messaging, positioning, and campaign strategies for maximum impact. Through a data-driven approach, I helped refine Evergent’s global marketing strategy, enhance brand equity, and drive customer engagement, ultimately contributing to business growth. Let’s connect to discuss product marketing, digital transformation, and growth strategies for SaaS businesses.
Techwave ConsultingSenior Manager Global Strategic Marketing
Jan. 2020 - Mar. 2022Techwave is a leading global digital transformation partner, providing cloud, AI, analytics, cybersecurity, managed services, and engineering solutions that empower enterprises to drive innovation and scalability. At Techwave, I lead the development and execution of global marketing strategies across North America, Europe, the Middle East, and Asia Pacific. My role focuses on demand generation, brand positioning, and strategic marketing execution, ensuring impactful campaigns through integrated digital marketing campaigns, webinars, email marketing, and co-marketing initiatives. I supported and nurtured key partnerships with AWS, Microsoft, Veeam, IBM, and Google, collaborating on joint marketing efforts to enhance brand visibility and drive business growth. Additionally, I spearheaded a major brand transformation initiative, including a comprehensive website revamp, refreshed marketing collaterals, and an updated brand identity, ensuring Techwave’s positioning reflects its global capabilities in digital transformation and engineering services. Beyond execution, I provided strategic advisory to Country Heads and Sales Leaders, helping align marketing efforts with regional business goals, pipeline growth, and market expansion strategies. Working closely with marketing managers and specialists, I champion a data-driven and customer-centric approach, leveraging account-based marketing (ABM), partner marketing, and integrated campaigns to maximize engagement and conversion. ✅ Global Marketing Strategy & Execution ✅ Enterprise B2B Marketing & Demand Generation ✅ Integrated Digital Marketing Campaigns ✅ Brand Refresh & Website Transformation ✅ Cloud & Partner Marketing (AWS, Microsoft, IBM, Google, Veeam) ✅ Go-to-Market (GTM) Strategy & Thought Leadership ✅ Sales Enablement & Advisory to Country/Sales Heads ✅ Pipeline Growth & Lead Nurturing
ThinkYral Consulting LLPFounder
Apr. 2015 - Jan. 2020Hyderabad Area, IndiaI established ThinkYral primarily as a business consulting services company for Startups and SMBs. As an Entrepreneur and Business Consultant, I served several startups and SMBs across domains. Partial clients and scope of work are listed below. Client Deliverables: --------------------- • HRTech StartUp: Conceptualised, designed, and led product development. Built a community of technology professionals. Developed pricing models. Established a business advisory board and technical panel. Developed and streamlined delivery processes • Government of Andhra Pradesh: Designed and implemented technology skill development programs for underprivileged youth across the state • Abdui Logistics: A shipping and logistics company based in Saudi Arabia. Conceptualized the key messaging, identified target personas created UX design, and developed the website, website content creation, creating target audience lists, and initiating global marketing campaigns to generate MQLs and create partnership opportunities • MDOZZ: A retail and eCommerce company based in Bahrain. Conceptualized the business, identified target personas, supported procurement of merchandise from the EU and India, set up the retail store, designed and developed the eCommerce website, creating and uploading product catalogs and running marketing campaigns in the region • Femcity Hospitals: A specialty hospital for women based in Hyderabad, India. Creation of the brand, positioning, and key messaging. Identification of target personas, website development, conceptualizing and executing campaigns to drive patients through digital and traditional marketing • Created investor pitch decks and business presentations for TekLink, RBiz, eLabs, SnelCharge, etc
IBM Smarter WorkforceMarket Offerings Manager - HRTech Product Suite
Apr. 2012 - Mar. 2015Vishakhapatnam Area, IndiaResponsibilities: ----------------- • Conducting competitor research and creating market intelligence reports • Developing quarterly business reports to provide a holistic view to the global stakeholders • Supporting global events like webinars, podcasts, conferences, tradeshows, and symposiums • Managing the portfolio of product brochures, whitepapers, case studies, and other product-related material
Deloitte U.S. India officesAnalyst - Aerospace & Defence and Automotive Sectors
Jan. 2010 - Apr. 2012Hyderabad Area, India* Perform research on clients, industry sectors and competitors * Enterprise Content Management SPOC for Deloitte.com Automotive and A&D homepages * Support account marketing teams with marketing collaterals & client-facing material * ROI Analysis on various marketing campaigns & programs * Develop training material & process documentation * Constantly perform media monitoring to gain insights and trends related to various industry sectors Key Skills associated with this role: ---------------------------------------------- Market Research, Competitive Intelligence, Media Monitoring, Account Management, Stakeholder Management, Cross Board Analysis, Client Chemistry, Marketing Collaterals, Webcast and Podcast Analysis, Enterprise Content Management, ROI Analysis, Aerospace & Defense Industry, Automotive Industry, Process Documentation Tools Used: Hoovers, OneSource, Alacra, Thomson Reuters Street Events, BoardEx, Microsoft Powerpoint, Microsoft Excel, Vignette (Open Text) Industry Domain: Aerospace & Defense, Automotive, Manufacturing
IBM Kenexa - Business Partner is now High Performance ProfilingMarketing Specialist
Jun. 2008 - Jan. 2010Visakhapatnam, Andhra Pradesh, India
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