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Work Background
Business Consultant — Sales & Marketing Strategy
Self-employedBusiness Consultant — Sales & Marketing Strategy
Nov. 2025Consultant to SMEs to accelerate growth through brand clarity, customer-focused marketing strategies, and AI-enabled productivity solutions.
Head of Strategic Partnerships and Growth (PH)
Straits InteractiveHead of Strategic Partnerships and Growth (PH)
Apr. 2025As Head of Strategic Partnerships and Growth in the Philippines, my role is not solely focused on partnership development but also the implementation of broader growth strategies for the company. We refer to our clients as partners to accurately reflect the collaborative role we take in developing their businesses through our services. Straits Interactive enables organizations to thrive in the digital age with AI-enhanced training, an adaptive SaaS platform and expert-led advisory. Our capability-as-a-service solution include training and consulting services that help organizations toward operational excellence and sustainable growth, thus creating trust in today's data-driven and intelligent world. Just recently, a Memorandum of Agreement has been established between Straits Interactive and National Privacy Commission (NPC) to foster collaboration in Data Privacy, GRC, and Generative AI Initiatives here in the Philippines.
Lead for Sales
GMA Network, Inc.Lead for Sales
Jan. 2023 - Sep. 2024Led a dynamic client servicing team dedicated to delivering comprehensive media solutions across TV and digital platforms. Responsible for addressing client business needs through customized strategic initiatives and actionable data-driven insights that empower advertiser and media agencies to optimize budget allocation effectively. Led negotiations with clients to drive revenue growth and ensured the achievement of the company’s financial objectives. Successfully secures potential clients and builds strong, long-lasting relationships with key decision-makers within their organizations. Clients include Nestle Philippines, Glaxo Smith Kline (Haleon) and Mondelez.
Senior Account Manager
GMA Network, Inc.Senior Account Manager
Mar. 2012 - Dec. 2022Maximized clients’ advertising budgets by ensuring media buys were cost-efficient and aligned with brand objectives. Facilitated and negotiated airtime sales and other creative advertising executions to deliver optimal value. Collaborated with advertising agencies and clients in the conceptualization, planning, and implementation of marketing and TV campaigns designed to highlight product benefits and drive engagement. Clients include Lazada, Ajinomoto, Abbott Laboratories and Mondelez.
Account Manager
GMA Marketing & Productions, Inc.Account Manager
Feb. 2005 - Feb. 2012Played an integral role in the pioneering sales team tasked with acquiring clients for GMA’s sister station, QTV. Collaborated with advertising agencies and direct clients to conceptualize, strategize, and execute innovative marketing and television campaigns that effectively showcased product benefits. Managed airtime sales while leading creative initiatives to optimize client visibility and enhance campaign performance. Clients include Nestle Philippines, San Miguel Corporation, Monde Nissin, McDonald’s, Herbs and Nature Corporation and Universal Robina Corporation.
Marketing Liaison
GMA Public Affairs, GMA Network, Inc.Marketing Liaison
Mar. 2004 - Feb. 2005Worked closely with Sales and Marketing teams to address client advertising needs within GMA Network's news programs, ensuring effective alignment with their objectives
Exchange Deal Coordinator
GMA Public Affairs, GMA Network, Inc.Exchange Deal Coordinator
Mar. 2004 - Feb. 2005Coordinated with small to medium-sized businesses to fulfill sponsorship requirements for GMA Network's news program

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