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Work Background
OswaldSenior brand manager with team responsability
Aug. 2022Steinhausen, Zugo, Svizzera
OswaldSenior Brand Manager
Aug. 2019 - Jul. 2022Steinhausen, Canton Zugo, Svizzera
OswaldCategory Brand Manager
Jul. 2018 - Jul. 2019Steinhausen, Canton Zugo, Svizzera
HIESTAND SCHWEIZ AGRetail Product Manager
May. 2016 - Jan. 2018Zürich Area, SwitzerlandResponsible for the sweet and pastry as well for the seasonal products under the Hiestand brand (Retail market): - Development of new product ideas based on market research studies and supported by promotion and advertising activities (BTL and ATL) for our key costumers (Volg, Top shop, Spar and the petrol stations) in collaboration with partners and agencies (briefings, challenging the graphic agencies for new and appealing proposals). - Management of the brand Otis Spunkmeyer (American brand, well known for its Donuts, Cookies and Muffins): promotions, new costumer category management, optimization of the assortment and bilateral collaboration with the concept team in Dublin. - Management of the seasonal products assuring the right development of the seasonal sales being the interface between the production, the logistic unit, the customer service and the clients. - Weekly tracking of the newly launched products assuring the positive development of the volumes.
InnoPark Suisse SAProject Manager
Nov. 2015 - Apr. 2016Winterthur Area, SwitzerlandProject Management further education in the marketing field .
LactalisBrand Manager
Mar. 2011 - Mar. 2015Kuessnacht am Rigi, SwitzerlandIn the retail segment: - Management of an international brands Salakis (French Feta -type brand) - Self-management of promotion developments in relationship with our creativity agencies, operative coordination of the trade material segment. - Monthly data analysis (retail portfolio´s trend/ opportunities to progress in terms of visibility and market share) using Nielsen Answer. - Development of the institutional Website. - In charge of qualitative and quantitative market researches connected to the launch of new products and new renovation ones. - Realization of the annual plan and long term plan (3years) For the food service business: - Self-management of the food service segment with a strategic focalization on finding new business opportunities to help the segment's growth, based on market analysis. -Definition and supervision of the annual Budget - Development of dedicated products for the food service clients such as convenience products. -Definition of product prices in collaboration with the sales and cost department. - Relationship management with various Swiss retailers
DélifranceJunior Product Manager
Jul. 2008 - Feb. 2011Milan Area, Italy- Products portfolio management (frozen pastry, savory and bread), development and launch of new products in collaboration with the internal and external stakeholders. - Development of strategy products in all categories (pastry, savory and bread) customized for the Italian market. - Development of a successful new range of “croissant” specific for the Italian market under the brand of “Delissimo”. - Definition of product final prices in collaboration with R&D, cost and sales department. - Dealing with suppliers of raw materials to find development ideas for new products.
BoltonProduct Manager Assistant
Jan. 2008 - Jul. 2008Milan Area, Italy- Market and Trend analysis using “Oracle Sales Analyzer.” - Advertising materials development and creation - Maintenance of the internet website. - Planning of the Marketing plan in collaboration with the Senior Product Manager.
IDC ITALIAJunior researcher
Jul. 2006 - Dec. 2007Milan Area, Italy
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