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Work Background
Self-employedFreelance Creative Director
Oct. 2024Singapore, SingaporeI am a Freelance Creative Director who leverages AI to bring stories, brands, and creative projects to life. I’m passionate about working on projects with purpose and impact, blending AI capabilities with storytelling to push creative boundaries. Current Ventures: Solara Arts: Founder of an AI-driven media company creating content and merchandise centered on folklore, urban legends, and niche interests. We use AI tools to reach global audiences through unique products on platforms like Etsy. De'Vour - Fine Meats and Seafood: Co-owner of a premium grocery business where I apply AI-driven marketing strategies to boost customer engagement and sales, recently expanding into gourmet cooked foods. Masjid Wak Tanjong Rebranding: Leading the rebranding initiative for the mosque's 150th anniversary, crafting a legacy-focused visual identity that honors community and heritage. Singapore Horror Anthology - Season 1: An AI-powered anthology series exploring Singapore's horror lore. Season 1 follows the spine-chilling tales of an old Bomoh, Wak Doyok, and his thrilling encounters as he helps people with supernatural issues. AI-Driven Creative Projects: From short films to animated animal series like Preydators, I use AI to push creative boundaries and bring unique narratives to life. I’m open to meaningful creative collaborations and projects, whether through brand storytelling, digital content, or projects that resonate with purpose
Source Perfect SolutionsLead UI/UX
Sep. 2024 - Oct. 2024SingaporeAs Lead UI/UX, I’m excited to lead efforts in integrating AI tools to drive efficiency and innovation in our workflows. Here, I’m transforming design approaches while collaborating with a like-minded and truly skilled team. It’s refreshing to know that others see the value in my experience and contributions, and that I can make a real difference. • Leading UI/UX initiatives, focusing on integrating AI tools and automation to streamline workflows. • Spearheading the design transformation both here and for a diverse range of clients. • Consulting and guiding cross-functional teams across Vietnam, India, and the UK. • Passionate about creating intuitive, user-centric designs that drive efficiency and innovation. • Grateful to work in an environment where my experience and contributions are truly valued and can make a difference. • Continuously pushing boundaries to ensure designs not only meet but exceed expectations, staying ahead of the curve in the rapidly evolving digital landscape.
Solara ArtsFounder & AI-Driven Creator, Solara Arts
Aug. 2024Singapore, SingaporeAs the founder and AI-Driven Creator at Solara Arts, I spearhead the creative direction and execution of all projects, blending technology with artistry to deliver exceptional digital content. My role involves leveraging advanced AI tools to craft visually stunning designs, animations, and short films that resonate with audiences. I take pride in conceptualizing and executing digital and social media campaigns that drive engagement and brand growth for both Solara Arts and our clients. At Solara Arts, I manage the end-to-end creative process, from initial concept development to final execution. This includes budgeting, client collaboration, and ensuring every project aligns with both artistic vision and strategic goals. My expertise in AI-driven solutions allows me to offer innovative, efficient, and impactful creative services that set Solara Arts apart in the competitive digital landscape.
FreelanceSenior Visual & Social Media Designer
Jul. 2024 - Aug. 2024SingaporeA Visual & Social Media Designer specializing in delivering effective and efficient visual solutions that capture attention and drive engagement. With over 20 years of experience, his expertise spans visual design, social media graphics, brand identity, motion graphics, and more. Iam available for freelance and part-time gigs, and he is also open to considering hybrid full-time positions. Connect with me to explore how I can help elevate your projects with impactful design.
EMQ2Senior User Interface Designer
Mar. 2023 - Jul. 2024SingaporeOversee the design and development of the user interface and experience for our products. I work closely with the design and development teams to ensure that the UI elements are aligned with our product vision and meet the needs of our users. In addition, I collaborate with the marketing and corporate teams to develop branding strategies and ensure that our products are effectively promoted to our target audience. As someone who is passionate about UI/UX design, I take pride in creating exceptional user experiences and driving the success of our products. • Design, plan, and execute UI/UX projects. • Create personas, user stories, and wireframes. • Design interfaces and interactions • Designed company Brand Identity and Marketing materials • Designed brand identity for client’s products • Perform technical hand-off and user acceptance testing. • Manage the UI team of 5 on specific project groups. • Handled UX Writing for optimised experience and tonality • Interact with internal and external tech teams. • Launch products. • Experience working on government projects with organizations such as DSTA and MHA • Experience working on internal products
ZionextSenior Consultant
Jun. 2022 - Mar. 2023Singapore• Designed and executed UI/UX projects for government and commercial clients, resulting in a 30% improvement in user satisfaction scores. • Created personas, user stories, and wireframes to enhance user experience. • Developed brand identities for Zionext and its clients, ensuring cohesive and scalable design systems.
ZionextSenior UI
Oct. 2021 - Jun. 2022
Zionext Pte LtdUI/UX Creative
Jun. 2020 - Oct. 2021Singapore
OgilvyFreelance UI/UX
Jul. 2019 - Aug. 2019Central SingaporeHired as a freelancer to assist and create solutions for an ongoing UI/UX project.
Comnetsolutions Pte LtdCreative Director (Digital & UI/UX)
Nov. 2016 - Dec. 2018SingaporeThe rebranding of the company’s 18-year identity. Streamlining and increasing the creative standards of tech projects. Won pitches for Speedpost and Westlake Tyres. Worked on Singpost, Speedpost, Thomson Medical, BMW, Jaguar, MBGC, NCCS, and Peoples Association
kevokloudAssociate Creative Director
May. 2015 - Sep. 2016SingaporeThe digital kahuna for all things digital for the agency with offices in Malaysia and Singapore. Worked on AMEX, Nissan, Mothercare, Dominos, Liberty Insurance and more.
Ogilvy & MatherDigital Art Director
May. 2011 - Apr. 201571 Robinson Road, SingaporeFrom pitching for new jobs to conceptualisation to execution and implementation of ideas throughout multiple mediums. Worked on Coca-Cola, Prudential, Qantas, Mondelez, HPB, Epson, Allianz, AMEX, Aberdeen, MBFC, Nestle, Milo, Unilever, Singtel, Sanofi Aventis, Red Cross, RQAM, IHG Group and many more...
Earth9.com Pte LtdInteractive Art Director
Jun. 2010 - May. 2011Lead teams in Singapore and Kuala Lumpur for production of websites and online media development. Worked on Tiger, Asia Pacific Brewery, Microsoft, Direct Asia.
Right Brainwave Pte LtdInteractive Art Director
Apr. 2009 - Jun. 2010Worked on integrating design and tech. Develop system on integrating automation for dynamic printing. Won accounts for Wild Reserve Singapore and Popular Land.
ComnetSolutions Pte LtdInteractive Art Director
Jan. 2008 - Apr. 2009Lead design team in design and production of website and apps. Worked on multiple SMEs and Sony Singapore
Wiz Werx Pte LtdSenior Interactive Designer
Dec. 2006 - Dec. 2007Worked with the visionary creative director on incorporating interactive and digital elements into campaigns. Was also a front end developer and flash developer for most of the projects.
ComnetSolutions Pte LtdInteractive Designer
Feb. 2003 - Nov. 2006Handled design work for Sony Corporation, Ministry of Sound and Indochine. Other design works were for several government schools and SMEs.
LittLindden Design AssociatesInteractive Designer
Nov. 2000 - Apr. 2001Oversee the work done by several freelance designers employed by the company on contract basis. Apart from creative work and management, there was also the coordination between the clients, project managers and myself on media assignments. I was also involved in quoting several clients for their projects and sales orders. In the 4 months I was in the company, working with a 2 man team to handle interactive flash sites and commerce sites.
I.Venture Pte LtdWeb Developer
Nov. 1999 - Nov. 2000At the rise of the dot.com craze, worked on a education portal and quickly got promoted from a Flash developer to becoming the lead for the web team. This was the dawn of the internet world.
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