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Work Background
Tokenize XchangeSenior Product Designer
Dec. 2023Tokenize - A Singapore crypto trading platform. Re-design the whole platform (website and mobile app) from version 3.0 to version 4.0
Morpheus LabsDesign Consultant
Sep. 2023 - Sep. 2023Work as a visual design consultant - In charge of improving User Interface & User Experience for 3 Blockchain products of Morpheus Labs ( ). Suggest product improvements and qualify the outcomes of ML’s designer team. ML Seed Platform, ML Launchpad and ML Workflow
HöskiUser Interface Designer
Jul. 2023 - Sep. 2023Be in charge of Web service department - Re-design and improve User Experience to increase the conversion rate for Canadian clients. Domains: Food&Beverage, Beauty, Jewelry, SAAS,... Projects: Grillado’s CA, Mind Alchemy Coach, Miyagi Trading, XLush, Redfin, Mori, Roll Roll, Rose Garden, Zero Effort (Creative + Dev),...
Savvycom - Software Product DevelopmentDesign Consultant
Nov. 2021Work as a main design partner, help Savvycom with UI/UX projects presale process. Manage several Junior/Middle designers while working in short-term projects (Web, Native App, Chrome Plug-in) : A helpful tool using AI to detect fashion items on celebrities’ images and encourage users to buy the similar items from TRENDii’s partners (E-commerce Web-App) : A marketplace for consumers and merchants to buy and sell products via Web3 services. Users can use cryptocurrencies for payment and gain Loyalty points to receive NFT Membership card.
Virtual InternshipsProduct Designer
Nov. 2021 - Dec. 2023Based on the user feedback and conversion rate data, detect the reason why user dropped off in the middle of the journey; plan and conduct the A/B testing for a new approach then redesign the flow and user interface, leading to the increment of conversion rate up to 30%.
XPON Technologies Group (ASX:XPN)UI/UX Designer
May. 2020 - Jun. 2022Work as a senior UI/UX Designer and lead the team of 3 talented designers to build/maintain the design system for auditing and organising; research and analyse the user behaviour via Hotjar, Mixpanel... in order to find out and solve the end users’ pain points. We always earn clients’ satisfaction with a positive CSAT score (avg. >8).
CoPlay AppFounder
Sep. 2019 - May. 2020Research the market of Board game that was one of growing industries in Vietnam at the time to develop a mobile app for the Board-gamer community, collect survey data to verify the practicability and future success of the product. The Product did receive great interest from the community and the MVP was launched after 4 months.
PowerGate GroupUI/UX Designer
Feb. 2019 - Nov. 2019Play a key designer within a team of 20 members, discuss with stakeholders about the new features to suggest a friendly UI; collaborate with BAs and developers to make sure the final deliverables matching with the design. Prefer using existed libraries (MUI, Ant Design,...) to reduce the FE dev’s effort and optimise the efficiency.
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