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Work Background
BoltGlobal Delivery Performance Marketing Manager
Jan. 2023Tallinn, Harjumaa, Estonia · HybridManaging the Performance Marketing team at Bolt Food. Optimizing global user acquisition across Google Ads, Meta Ads (Facebook Ads), Apple Search Ads, TikTok Ads, and more. Driving data-driven growth with incrementality testing, conversion lift studies, brand lift studies and A/B testing. Worked with programmatic advertising platforms like LiftOff & DV360. Used multiple creative asset optimisation tools like Spirable, Smartly and Hunch. Heavy focus on app-campaigns butI also was responsible for lead generation for acquiring courier and merchant leads for Food Delivery (so a little bit of B2B). Managing a small but an efficient team of senior specialists.
Turundusjutud OÜPerformance Marketing Manager
Nov. 2021Tallinn, Harjumaa, EstoniaProviding SMB teams with Freelance Performance Marketing Support.
Integrating myself into the in-house teams to lead the online advertising efforts for the company.
Auditing Ad Accounts and Training the in-house teams to become an online advertising specialists.
BoltAdvertising Manager
Mar. 2021 - Jan. 2023Tallinn, Harjumaa, EstoniaManaging a team of online advertising specialists. Working with Google Ads and Apple Search Ads on a global scale to acquire new users.
Implementing creative automation with Spirable.
Implementing Apple Search Ads optimization with Mobile Action.
Worked with a variety of tools and platforms such as Smartly, Cheq, Incrmntal, AppsFlyer, Figma, Adobe Creative Cloud, Facebook Ads, TikTok Ads, Snap Ads, Microsoft Ads and many more.
BoltAdvertising Specialist
Mar. 2020 - Jan. 2021Tallinn, Harjumaa, EstoniaManaging new user acquisition on a global scale. Working with ads in over 50 countries and over 300 cities.
HoliniFacebook Ads Team Lead
May. 2019 - Mar. 2020Tallinn• Running PPC campaigns (Google Ads and Facebook Ads) for mid-market to enterprise-level companies • Providing Google Analytics and GTM consultancy (coding, configuring, reporting and training)
• Managing over €6.5M spend a year • Google Premier Partner + participating in the Google Elevator (Rising Stars) program Read client reviews: https://clutch.co/profile/holini
BoltPPC Marketing Manager
Sep. 2018 - Apr. 2019TallinnManaging all online advertising campaigns in 30+ countries - Facebook Ads, Google Ads and other platforms. 👉Supporting local teams with setting up campaigns for new markets and cities.
👉Suggesting changes to online Ad campaigns based on the market's needs.
👉Report on online ad campaign results and make changes based on performance.
👉Find new high ROI online advertising channels.
👉Develop new ad messages and designs to improve conversion rates.
👉Run split-tests to discover best-performing messaging and visuals.
👉Conduct competitive research on a regular basis.
ePPC DigitalGoogle Ads Account Manager
Sep. 2017 - Aug. 2018TallinnGoogle Ads, Facebook Ads and Bing Ads account strategy.
MTÜ TurundusjutudBoard Member
Dec. 2016 - Oct. 2021TallinnSpreading knowledge about performance marketing to non-profits and small businesses.
Tallinn University of TechnologyMarketing and Communications Specialist
Jan. 2016 - Aug. 2017EstoniaSupporting over 40 organisations in marketing and communications with an extremely limited budget. I managed to build an email marketing system that benefited all organisations and helped over 7000 students to receive information about everything that was happening in the university. I built a website with no prior knowledge and even set up internal communication and documentation system for a 20 member team. My main tasks were:
- e-mail marketing with MailChimp
- Website management with WordPress
- Social media marketing (with PPC ads)
- Partnership relations, sponsors
- Organising and marketing events
- Brand strategy with new visual identity
- Delivering marketing seminars and workshops
Tallinn University of TechnologyEvents coordinator
Aug. 2015 - Jan. 2016EstoniaOrganising multiple events for a variety of stakeholders. Some events that I organised:
- Organisation 96th birthday party with a full program
- Orientation event for over 1000 people
- Training weekends for leaders of different organisations
- Team building weekends and events
- Competitions
- Field trips
- Motivation events
Dive GroupMystery Shopper
Mar. 2015 - Oct. 2015Tallinn, EstoniaEvaluated customer service and experience of various service providers and retailers.
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