Reimo Ärm - Performance Marketing Manager, Bolt

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Work Background

BoltGlobal Delivery Performance Marketing Manager

Jan. 2023Tallinn, Harjumaa, Estonia · HybridManaging the Performance Marketing team at Bolt Food. Optimizing global user acquisition across Google Ads, Meta Ads (Facebook Ads), Apple Search Ads, TikTok Ads, and more. Driving data-driven growth with incrementality testing, conversion lift studies, brand lift studies and A/B testing. Worked with programmatic advertising platforms like LiftOff & DV360. Used multiple creative asset optimisation tools like Spirable, Smartly and Hunch. Heavy focus on app-campaigns butI also was responsible for lead generation for acquiring courier and merchant leads for Food Delivery (so a little bit of B2B). Managing a small but an efficient team of senior specialists.

BoltAdvertising Manager

Feb. 2021 - Jan. 2023Tallinn, Harjumaa, EstoniaManaging a team of online advertising specialists. Working with Google Ads and Apple Search Ads on a global scale to acquire new users. Implementing creative automation with Spirable. Implementing Apple Search Ads optimization with Mobile Action. Worked with a variety of tools and platforms such as Smartly, Cheq, Incrmntal, AppsFlyer, Figma, Adobe Creative Cloud, Facebook Ads, TikTok Ads, Snap Ads, Microsoft Ads and many more.

BoltAdvertising Specialist

Mar. 2020 - Jan. 2021Tallinn, Harjumaa, EstoniaManaging new user acquisition on a global scale. Working with ads in over 50 countries and over 300 cities.

Turundusjutud OÜPerformance Marketing Manager

Nov. 2021Tallinn, Harjumaa, EstoniaProviding SMB teams with Freelance Performance Marketing Support. Integrating myself into the in-house teams to lead the online advertising efforts for the company. Auditing Ad Accounts and Training the in-house teams to become an online advertising specialists.

MTÜ TurundusjutudBoard Member

Dec. 2016 - Oct. 2021TallinnSpreading knowledge about performance marketing to non-profits and small businesses.

HoliniFacebook Ads Team Lead

May. 2019 - Feb. 2020Tallinn• Running PPC campaigns (Google Ads and Facebook Ads) for mid-market to enterprise-level companies • Providing Google Analytics and GTM consultancy (coding, configuring, reporting and training) • Managing over €6.5M spend a year • Google Premier Partner + participating in the Google Elevator (Rising Stars) program Read client reviews: https://clutch.co/profile/holini

BoltPPC Marketing Manager

Sep. 2018 - Apr. 2019TallinnManaging all online advertising campaigns in 30+ countries - Facebook Ads, Google Ads and other platforms. 👉Supporting local teams with setting up campaigns for new markets and cities. 👉Suggesting changes to online Ad campaigns based on the market's needs. 👉Report on online ad campaign results and make changes based on performance. 👉Find new high ROI online advertising channels. 👉Develop new ad messages and designs to improve conversion rates. 👉Run split-tests to discover best-performing messaging and visuals. 👉Conduct competitive research on a regular basis.

ePPC DigitalGoogle Ads Account Manager

Sep. 2017 - Aug. 2018TallinnGoogle Ads, Facebook Ads and Bing Ads account strategy.

Tallinn University of TechnologyMarketing and Communications Specialist

Jan. 2016 - Aug. 2017EstoniaSupporting over 40 organisations in marketing and communications with an extremely limited budget. I managed to build an email marketing system that benefited all organisations and helped over 7000 students to receive information about everything that was happening in the university. I built a website with no prior knowledge and even set up internal communication and documentation system for a 20 member team. My main tasks were: - e-mail marketing with MailChimp - Website management with WordPress - Social media marketing (with PPC ads) - Partnership relations, sponsors - Organising and marketing events - Brand strategy with new visual identity - Delivering marketing seminars and workshops

Tallinn University of TechnologyEvents coordinator

Aug. 2015 - Jan. 2016EstoniaOrganising multiple events for a variety of stakeholders. Some events that I organised: - Organisation 96th birthday party with a full program - Orientation event for over 1000 people - Training weekends for leaders of different organisations - Team building weekends and events - Competitions - Field trips - Motivation events