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Work Background
NISHA HOLDINGS LIMITEDDirector
Jun. 2017Ruiru, Kenya
PEVANS EA LTD - SPORTPESACHIEF OPERATIONS OFFICER
Mar. 2014 - Jan. 2017NAIROBILeft Essar Telecom Kenya when offered a new prospect and challenge to offer the first mobile sports betting platform using Mobile Money in Kenya. The service is availed via sms and the internet to subscriber Service was launched in February 2014and active subscriber base has grown to 950,000 in the first 16 months. Monthly Turnover has grown from less than USD 2,000 to over USD 13M and still growing. Currently driving the entire business from a Technical, Marketing, Sales, Finance, Customer Care, Business Development and Regulatory perspective.
Essar Telecom Kenya Ltd - the yu mobile networkHead - Core products
Jun. 2008 - Jan. 2014Responsible for Marketing Initiatives and product management ofTariffing, VAS and Roaming.
Essar Telecommunications Kenya LtdHead - Core Products
Jun. 2008 - Jan. 2013==> Achieved over 1.5 million subscribers in 18 months. Current subs base 3.3M ==> Responsible to maintain and grow revenue streams of USD 3 million per month which is growing ==> Developed the launch tariff and subsequent promotional tariffs to target acquisition ==> Targeted and achieved ARPU’s of USD 3 per subscriber ==> Recommended features for deployment on the Ericsson Core Network and later ZTE for all Intelligent Network and VAS service layers ==> Introduced new revenue streams on Data, WAP, SMS, and USSD - average revenue of 400K USD per month ==> Drove the development of third party products to increase usage and revenues on Voice, SMS, USSD and Data ==> Implemented Business Efficiency process to manage partners operations ==> Creation of Framework & Launch of 3rd party Value Added Service providers for individuals as well as enterprise ==> Launch of MMS & prepaid GPRS ==> Implemented Push Email Solution – Mail for Exchange, Blackberry ==> Deployed SMS Broadcast services with Customer Care ==> Developed Mobile marketing Policy for the Company ==> Provision of input to the Communications Commission of Kenya for Mobile Marketing and 3rd Party integration policies ==> New prepaid Tariffs – yu 750, Tumenoki, Amua, No Monkey Business, SMS Data Unlimited packs,Mosmos ==> SMS revenue generating products e.g. News, Infotainment, tagged advertising ==> New promotion tools such as outbound dialler, corporate ringback tones and Ad Ring back Tones. ==> Managed Interconnect carrier relations such as TATA, Belgacom, Gateway etc ==> New business from Wholesaling of Signaling services ==> Developed Key tieups for yucash with strategic retail partners. Increased number of customers and transactions on yucash by over 150% in one year
SafaricomProduct Development Manager
May. 2004 - May. 2006Was responsible for development of all messaging and VAS products. Introduced Push email services e.g. Intellysync and Blackberry Developed and launched new products eg MMS, WAP portal, Group SMS, SMS chat etc
SafaricomSMS & Commercial Partnerships Manager
Feb. 2001 - May. 2008Initiated and Managed All Value Added Service Providers and Content Providers in a separate section. Responsible for growing revenues from Ksh500m to over 1billion in the period. Was managing a team of 3 and over 40 VAS providers During the last 12 months in this position I was also responsible for SMS revenues whose contribution grew by 26% to the overall revenues of the company. Penetration of SMS users also increased by 6% amongst the overall subscriber base of 10million
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