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Work Background
Azerion FranceProduct Specialist | Enhanced AdTech Experience | Full-Remote
Jul. 2021 - Dec. 2024Paris, Île-de-France, FranceRole : - Drive product strategy for MultiScreen and BlueStack, two cutting-edge mobile advertising solutions (InApp Bidding). - Define and execute the product roadmap aligned with overall business objectives. - Measure and optimize key UX metrics to drive user satisfaction and engagement. Achievements: - Led Agile implementation with international teams => Uplifted revenue by 10% (over 3 years) through product optimization in a mature market. - Expanded product capabilities through new ad formats (2), AI-driven ad delivery, and integrations with new search engines and AdNetworks => Boosted global inventory reach and turnover by 20% while maintaining a high CTR (over 3%). - Enhanced user satisfaction through improved reporting, data segmentation DMP and DTS Prototypes) and customized user experiences. - Steering the integration into a new ecosystem following the acquisition by Azerion Group.
Digital Virgo | Performance-Based Digital MarketingProduct Manager
Apr. 2018 - Jul. 2021Région de Paris, FranceRole: - Scaled DVLive to a significant revenue with strategic roadmap (+13%). - Evolved the product from an MVP to a fully-featured, mature solution. - Coordinated cross-functional teams for product development (7 people squads). - Measured client satisfaction for industry leaders => M6 Group, NRJ Group, Skyrock, Les Indés, ... Achievements: - Redesigned former tools to launch DVLive, a SaaS tool enhancing audience monetization, featuring 5 upgraded design and reporting functions. - Accelerated KPI access by 30% through the successful deployment of reporting tools across key user segments. - Facilitated the integration of 5 subsidiaries that increased our daily traffic up to 75% over 3 continents (Europe, Middle East, Africa)
Digital Virgo | Performance-Based Digital MarketingBtoB Solutions Product Owner (ex Dalenys)
Nov. 2017 - Apr. 2018Région de Paris, FranceResponsibilities:
In charge of implementing the Agile project methodology with the development teams Responsible for redesigning the Interactivity application (Voice Games, SMS): - Identifying requirements; - Leading design workshops; - Drafting of specifications; - Supervision and management of developments (Agile methodology); - Contribution to the go-to-market strategy Main clients - Radio (Virgin Radio, Europe 1, Skyrock, etc.) ; - Press (Paris Match, Ici Paris, Version Femina; Télé 7 Jours, Télé 7 Jeux, etc.).
DalenysResponsable MOA Rentabiliweb Telecom (Dalenys)
Sep. 2016 - Oct. 2017Région de Paris, FranceSame role as above and continuity of achievements following Digital Virgo's acquisition of Dalenys.
KLESIAProject Manager
Sep. 2013 - Sep. 2016ParisRoles: - Preliminary and feasibility study. - Coordination and project management (from prototype to the final deployment) - 5-person Team Management (transversal competencies) - Internal teams training / Change Management policy definition (from 200 to 700 people concerned) Achievements: - Deployment of group Purchasing Management Tool - Contributed to the merger integration as a member of the steering committee
EnablonProduct Program Manager
Sep. 2009 - Aug. 2013Paris, Île-de-France, FranceRole: - Developed SaaS B-to-B software for Risk Management for banks and Prudential brokerage. - Conducted competitive analysis and market research. - Designed and implemented comprehensive business continuity plans. - Worked closely with the sales team on pre-sales activities Achievements: - Design of a SaaS risk management tool and WebApp for banks and insurance companies (main customers: Crédit Agricole, Groupe BPCE, Gras Savoye). - Over 3,000 daily users; - Revenue uplift that transformed a start-up to a scale-up.
EnablonKM Consultant
Jan. 2007 - Dec. 2009
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