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Work Background
SabrePrincipal Consultant Strategic Programs & Services
Sep. 2023Bogotá, Capital District, Colombia
InfogainConsultant
Sep. 2023Bogotá, Capital District, Colombia
Cheeky Monkey HomeMBA Marketing Internship
Feb. 2023 - May. 2023Boston, Massachusetts, United StatesCheeky Monkey Home is a New England store selling high-end handmade pillows and accessories. The goal for the spring marketing internship is to develop the marketing strategy and product launch plan for the company's new brand Cheeky Monkey Kids. 1. Identify and research competitors and children’s industry leaders within the handmade/high-end markets, and dig into key strategies that make them successful.
2. Define and analyze the target market.
3. Draft a product/brand statement that captures the qualities and value of the Cheeky Monkey Kids brand. 4. Develop a 6-month Marketing Plan
aviancaOperational Analysis Coordinator
May. 2021 - May. 2022Bogota,D.C., Capital District, ColombiaLeading strategic and cross-functional projects on implementing Avianca's new business model, optimizing operations, and seeking efficiencies. Planning, defining, and monitoring projects and integrating the areas involved in them.
AviancaNetwork Planning Coordinator
Jan. 2021 - May. 2021Bogota,D.C., Capital District, ColombiaActively collaborated on designing the network plan for the airline's restart post-COVID-19 crisis. This encompassed short-term and long-term perspectives, focusing on optimizing resources, generating cash flow, and providing excellent service and connectivity. Additionally, I played a key role in designing a long-term network strategy to support the company's restructuring during the Chapter 11 process.
AviancaNetwork Planning Senior Analyst
Mar. 2018 - Jan. 2021Plan and structure Avianca’s network strategy and five year plan. Identify and analyze growth opportunities for Avianca, always aiming to maximize profitability while protecting key markets and competitiveness where Avianca has presence. Lead long and mid term projects that have an impact on the network’s profitability and the airline’s service or strategy.
AviancaNetwork Planning Analyst
May. 2017 - Mar. 2018Explore new business and market opportunities to expand and/or improve Avianca’s network performance, including new routes, operational efficiencies, competitors entering or leaving key markets, etc. Analyze the financial and strategic impact of these opportunities. Monitor and evaluate the routes and network performance, to identify possible short term actions that improve profitability.
StratCo Consultores Asociados - Now OVAL ConsultoriaManagement Consulting Analyst
Jan. 2016 - Feb. 2017Bogota, ColombiaContribute and participate on Management Consulting projects to improve companies productivity and profitability, working at a leading Colombian Management Consulting firm specialized in strategic, organizational, and processes projects with operations in Colombia, the Andean region, Central America and the Caribbean.
William Grant & SonsFinancial Analyst Latin America
Jan. 2014 - Dec. 2015Bogota, ColombiaSupport the financial and business planning processes to align local business development strategies from Latin America with the regional and global objectives. Develop an effective control system for advertising and promotions investments on 23 countries from Latin America to accomplish with sales and profitability proposed targets, considering the defined plan and budget for each brand.
UnileverCustomer Development Finance Intern
Jan. 2012 - Jan. 2013bogota, colombiaCreate, develop and deploy a financial model that allows the calculation of return on investment and the measurement of effectiveness of the resources invested in promoters for the Unilever brands, as well as provide the parameters to the most optimal distribution of this resource. Support Customer Development Finance department in the financial analysis of specific promotional investments and in the budget control procedures for each one of the home and personal care categories and brands.
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