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Work Background
UM WorldwideSVP, Account Management
Jan. 2025Los Angeles, California, United States
InitiativeManaging Director, Client Advice & Mgmt
Jan. 2023 - Dec. 2024
UM WorldwideSVP, Client Business Partner
Nov. 2021 - Jan. 2023
UM WorldwideSVP, Group Partner
Jan. 2019 - Nov. 2021Greater New York City Area
InitiativeGroup Director, Communications Design
Jul. 2016 - Dec. 2018Greater New York City Area
UM WorldwideVP, Partner, Connections Planning
Sep. 2015 - Jul. 2016Connections planning lead across the Sprite & Flavors portfolio for Coca-Cola
GALLEGOS UnitedAssociate Engagement Director
Oct. 2013 - Dec. 2015Huntington Beach, CAManaged engagement and media planning needs for Hispanic campaigns across Valvoline, JCPenney, Foster Farms, Toshiba and Comcast. Executed connections plans, managed paid social media initiatives, introduced Hispanic content development through media partnerships and developed media strategies for LATAM campaigns.
Universal McCannSenior Manager
Feb. 2011 - Oct. 2013Greater New York City AreaManaged total client media strategies across all channels including digital for J&J Oral Care and MasterCard clients. Implemented turn-key partnerships that led to increased sales for J&J, including the launch of a family of brands Hispanic program. Led team in management of six yearly MasterCard campaigns including activations, national partnerships and key local market initiatives.
MECCommunications Manager
Sep. 2007 - Jan. 2011Greater New York City AreaWorked across Chevron Corporate, Remy Cointreau, and Genworth Financial businesses. Managed global media strategies for Chevron across five international markets including Australia, Indonesia and Angola. I was introduced to the planning and implementation of client presence at international conferences by managing on-site execution of negotiated media and engagement tactics. Gained experience in multicultural marketing through programs against the African American target for Remy Cointreau.
Fashion untiedSenior Media Planner
Feb. 2006 - Aug. 2007Puerto RicoFurther developed my media expertise through work across financial, insurance and entertainment clients. I was also exposed to buying responsibilities across channels, as well as full marketing budget management for 20th Century Fox releases.
DaileyJunior Media Planner
Jun. 2004 - Jan. 2006Greater Los Angeles AreaDeveloped core media planning skills through work on the Safeway account managing $95MM in regional budgets across media channels
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