Arshad Baig - Founder CEO & Product Architect, Softseek Technologies Inc.

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Work Background

Caryaati Ai Mobility L.L.C. FZ.Founder CEO and Product Architect

Mar. 2026United Arab EmiratesExecutive Summary: Caryaati Ai Mobility Solutions are ready-to-deploy onboarding and implementation SaaS that help UAE & KSA car rental operators evaluate, adopt, and successfully launch the complete Caryaati end-to-end car rental technology ecosystem. This cloud-based system gives you a clear, step-by-step path to roll out ERP-III, marketplace listings, customer/driver mobile apps, white-label web/app solutions, an Ai sales agent, and critical integrations faster, with greater clarity and more confidence. Built specifically for owners, operations leaders, and finance teams, Caryaati Ai helps you eliminate manual work, reduce booking errors, standardize contract workflows, and strengthen compliance with VAT-ready reporting (UAE) and KSA expansion readiness. Executive Profile: As a visionary leader at the intersection of Global Mobility and AI-driven Smart City ecosystems, I specialize in transforming complex operational challenges into scalable, high-growth platforms. Most recently, I engineered and scaled Caryaati, a market-leading B2B/B2C ecosystem that has redefined car rental standards across the MENA region. My approach combines deep Product Architecture with a CEO’s strategic lens, focusing on "Zero-Touch" automation and sustainable, multi-stream revenue models. Key Milestones & Strategic Impact: Scalable Ecosystem Growth: Orchestrated a platform supporting 31 strategic partners and a fleet of 7,000+ vehicles, successfully serving a base of over 42,000 customers with a consistent 40% month-over-month growth rate. Full-Stack Product Architecture: Designed and deployed a comprehensive ERP-III cloud infrastructure, including CMS-integrated web platforms and a dual-app mobile ecosystem (iOS/Android) for seamless delivery and non-revenue vehicle management. Operational Excellence & Automation: Leveraged cutting-edge technology to streamline core processes, achieving a 20% reduction in operational overhead while maintaining a 95% customer satisfaction rate. Strategic Market Positioning: Expanded brand equity globally through high-profile exhibitions at GITEX, the International Urban Planning Conference, and the Global Smart Cities Conference, securing critical partnerships with key industry players. Business Model Innovation: Pioneered the "Virtual Franchise" and automated kiosk model, creating decentralized entrepreneurship opportunities and diversified revenue streams within the mobility sector. Organizational Leadership: Cultivated high-performance cultures through targeted upskilling workshops, driving a 30% increase in team productivity and aligning internal talent with long-term corporate vision. The Win-Win Partnership I am looking to align with ambitious, forward-thinking teams as a Fractional C-Level Executive or Co-Founder. I bring a "Builder’s Heart" and a "CEO’s Strategy" to help navigate the complexities of digital transformation, product evolution, and international scaling. Let’s explore how we can bridge the gap between visionary architecture and global market dominance.

Softseek Technology FZCO.Founder, Product Architect & CEO

Dec. 2016United Arab Emirates, DubaiSoftseek Technologies: Softseek Technologies is a global digital innovation firm with a 30-year legacy of engineering high-impact technology solutions. We operate across Canada, the UAE, the UK, and Turkey. We turn visionary ideas into market-ready realities with full-stack web development, mobile apps, and AI-integrated cloud systems. The firm is recognized for its ability to deliver enterprise-grade ERPs and complex marketplaces that redefine efficiency and scalability for a global clientele. Executive Profile: As a Founder & Product Architect As the Founder and Product Architect at Softseek, I lead the strategic intersection of business engineering and technical innovation. With three decades of experience, I specialize in architecting cloud-based ecosystems that solve complex operational challenges while creating new revenue streams for global partners. Strategic Leadership & Product Architecture Flagship Ecosystem Development: Conceptualized and spearheaded the technical architecture for Softseek’s primary product portfolio, including Edunomy (a multi-lingual, multi-currency AI-Education cloud with live virtual classrooms) and specialized platforms like Tutanic and OPD. Technology-Driven Innovation: Architected a "Zero-Touch" philosophy across our product lines, integrating humanoid robotics, AI-driven automation, and digital currency capabilities into traditional business models. Global Scaling & Market Entry: Lead the expansion of Softseek’s technical infrastructure into the Canadian and MENA markets, ensuring all products maintain compliance with diverse international regulatory and linguistic requirements. Operational Excellence & Organizational Impact Cultural Architecture: Cultivated a forward-thinking, performance-oriented culture at Softseek, fostering an environment where senior management is empowered to lead through innovation and inclusive policy enforcement. Strategic Growth & Profitability: Identified and secured high-leverage revenue opportunities that maximized bottom-line profitability while maintaining a lean, high-utilization staff model. Process Engineering: Spearheaded real-time data tracking initiatives, enabling leadership to transition from reactive to proactive decision-making through advanced business metrics. Partnership & Alliance Building: Built high-value relationships with global industry leaders and competitors alike to facilitate strategic objectives and enhance brand visibility at major international trade shows (GITEX, Smart Cities Conference). Performance Optimization: Delivered a 30% increase in organizational productivity through the implementation of continuous workshops and training programs, aligning human capital with cutting-edge technical roadmaps.

IBAAS - Icon of Business Administration & Aviation Sciences (Pvt.) Ltd.Co-Founder & Director Business Analysis, IT & HR

May. 2014 - Dec. 2016Pakistan, KarachiExecutive Profile: Co-Founder & Director of Innovation (IBAAS) Icon of Business Administration & Aviation Sciences | 2014 – 2016 As a core architect of the IBAAS ecosystem, I spearheaded the integration of advanced technology with specialized higher education. My role focused on pioneering new academic frontiers in the South Asian market while building the digital infrastructure necessary to support a modern, scalable institution. Academic Innovation & Product Architecture Market Pioneering: Conceptualized and launched Pakistan’s first BBA and MBA programs in Aviation Management. In collaboration with a PhD partner from NASA, we designed a specialized curriculum that bridged global aviation standards with local business needs. Digital Transformation: Engineered the institution’s proprietary CRM and ERP ecosystem. This included building a comprehensive Learning Management System (LMS) and an online portal for virtual classrooms, which served as the backbone for student engagement and academic delivery. Process Automation: Developed and deployed the country’s first integrated online platform for entrance examinations and interviews, significantly enhancing candidate engagement and optimizing the enrollment funnel. Strategic Leadership & Operational Growth Capital Acquisition: Directed successful fundraising initiatives and investor relations, securing over PKR 20 Million in angel investment to fuel institutional expansion. Fiscal Optimization: Revolutionized the organizational market approach and internal SOPs, leading a strategic pivot that reduced marketing expenses by 80% while simultaneously increasing brand reach. Audience Scaling: Pioneered aggressive digital marketing strategies that resulted in a high-velocity brand build, acquiring 60,000 active followers within a 90-day window. Operational Efficiency: Standardized organization-wide workflows and integrated automated business rules, achieving a 25% improvement in operational efficiency and an 8% reduction in administrative overhead. Human Capital Management: Led a multidisciplinary team of 40 employees. I was responsible for the end-to-end lifecycle of the workforce, from strategic hiring and policy enforcement to professional development and performance coaching. Crisis & Financial Governance: Managed all high-level financial reporting, budgeting, and forecasting for the Board of Directors, while navigating complex institutional crises with diplomatic and strategic precision.

ScionsMall.comFounder, Product Architect

Sep. 2011 - Dec. 2016Pakistan, Karachihttps://facebook.com/scionsmall Executive Profile: Founder & Chief Architect (ScionsMall.com) Strategic Digital Commerce & FinTech Infrastructure | 2010 – 2017 At ScionsMall, online selling from groceries to vehicles, services to membership of a golf club. I conceptualized and executed one of the region’s most ambitious digital commerce ecosystems. My focus was on engineering a "frictionless" trade environment by building proprietary FinTech and logistics solutions that addressed the unique systemic challenges of the Pakistani market long before they became industry standards. FinTech & Ecosystem Architecture Proprietary Payment Infrastructure: To bypass the lack of traditional payment gateways, I designed and deployed a nationwide Prepaid Scratch Card System. This offline-to-online bridge operated in 45 cities, providing a secure alternative to Cash on Delivery and traditional banking, ensuring absolute cash control and user trust. Advanced Commerce Mechanisms: Engineered a sophisticated digital ecosystem featuring a centralized digital currency, automated drop-shipping protocols, and a multi-tier referral and loyalty system. Incentive Engineering: Architected and integrated complex marketing modules, including automated cashback algorithms, affiliate reward structures, and point-based referral systems to drive organic user acquisition and retention. Strategic Leadership & Entrepreneurial Scaling Hybrid Retail Innovation: Pioneered a "Master & Sub-Franchise" network, designing high-tech, smart Kiosks for SMEs. This initiative lowered the barrier to entry for local entrepreneurs, blending physical retail presence with a centralized digital backend. Market Education & Advocacy: Acted as a key evangelist for the digital economy, conducting high-level workshops and seminars at major universities and institutions. These efforts successfully onboarded a new generation of youth to the ScionsMall platform, fostering a massive entrepreneurship movement. Operational Multi-Tasking: Orchestrated up to four high-stakes projects simultaneously, maintaining rigorous audit and quality standards while managing cross-regional assignments and international vendor negotiations. Revenue Stream Diversification: Led the strategic development of new bid packages, appendices, and operational exhibits that allowed the company to pivot rapidly, implement improvement strategies, and establish sustainable new revenue streams.

Al-Qalum Global Education Society (Reg.)Founder, President & Social Entrepreneur

Mar. 2010 - Dec. 2016PakistanPresident, Founder & Social Entrepreneur Al-Qalum Global Education Society (Regd. KAR-0108) | Social Entrepreneurship At Al-Qalum, I operated as a Social Entrepreneur with a mission to systemicize ethics in education. I conceptualized the organization on the premise that technical proficiency without a moral compass is a global liability. My role was to architect the digital and philosophical infrastructure that allowed nonprofit educational institutions to scale their impact while maintaining a core focus on social responsibility. Social Tech & Infrastructure Architecture Automated Operations Management: Designed and deployed "Automated School Operations Management" services tailored for small and medium-sized nonprofits. This shifted the burden of administration away from educators, allowing them to focus on pedagogical quality. ICT-Integrated Curriculum: Engineered an affordable, integrated Information & Communication Technology (ICT) framework that brought video and internet-based learning to underserved communities, bridging the digital divide with a low-cost, high-impact model. Ethical Framework Design: Developed a specialized "Character-Building Curriculum" designed to mitigate systemic social issues—such as radicalism and corruption—by embedding social responsibility directly into the learning process. Strategic Advocacy & Global Vision Systemic Problem Solving: Positioned Al-Qalum as a strategic partner for global investors and NGOs, helping them transition into effective users of technology to combat poverty and corruption through optimized educational delivery. Thought Leadership & Advocacy: Championed a global discourse on the "Human Error" in modern education, arguing that while 98% of the world faces scarcity and insecurity, the solution lies in re-engineering how we train professionals to value social harmony over pure technical gain. Strategic Governance: Managed the end-to-end organizational lifecycle for the registered NGO, ensuring that operational management and poverty alleviation strategies were data-driven, transparent, and scalable.